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Counsel Cast

The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm’s expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!

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Sep 19, 2022

What’s next in digital marketing? with Jessica Aries

As marketing trends continue to evolve, what’s next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing...

Sep 12, 2022

Why is it so hard to be a happy lawyer? with Dannie De Novo

Why is it so hard to be a happy lawyer? It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can...

Sep 5, 2022

How can lawyers build communities with live streaming? with Stephanie Liu

How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it...

Aug 29, 2022

Where does most SEO go wrong? with Eli Schwartz

Where do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth. In this episode, Eli Schwartz joins me to...

Aug 22, 2022

How can lawyers get interviewed in the media? with Robyn Stevens

How can lawyers get interviewed in the media? What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of...

Aug 16, 2022

What are the best marketing methods for introverted lawyers? with Tara Reid

What are the best marketing methods for introverted lawyers?  There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this...

Aug 8, 2022

How can women lawyers be financially empowered? with Sibongile Ngako

How can women lawyers be financially empowered? Why is it important to feel heard, respected, and create boundaries in the workplace? Sibgongile Ngako joins me on the podcast this week to talk...

Aug 1, 2022

How can lawyers use the power of story? with Bridget Cook-Burch

For lawyers to position themselves as industry thought leaders, they need compelling content. Listen to why storytelling for lawyers is so important.

Jul 25, 2022

Why do lawyers need a happiness formula? with Mike Duffy

Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms? Joining me for a conversation about creating...

Jul 18, 2022

What sources of failure should lawyers plan for? with Drs. Kim & Todd Saxton

What makes a startup law firm successful? Learn how to reframe failure to succeed in business development on this episode of Counsel Cast.

Jul 11, 2022

How are lead gen and personal branding the same? with Mary Henderson

How are lead generation and personal branding the same? Did you know they go hand in hand?   Your personal brand amplifies your lead generation strategy, and helps to build credibility around...

Jul 4, 2022

Why do you need to read more? with Dr. Danny Brassell

Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell. There are so many benefits to reading that span wider than we can...

Jun 27, 2022

How do the mentally strong manage their money? with Winnie Sun

Tips for Better Money Management and Smart Investing

Jun 21, 2022

How can lawyers be healthier? with Julian Hayes II

How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it?

Jun 13, 2022

How do you build a dream marketing team? with Veronica Romney

How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary.

Jun 6, 2022

Why your law firm can’t ignore website accessibility with Amber Hinds

Listen to this episode to learn why your law firm can’t ignore website accessibility. As technology advances, we must remember to create our content and websites in a way that is accessible...

May 31, 2022

What are the social media trends for 2022? with Katie Brinkley

Social Media Trends Lawyers and Law Firms should Look for (and Follow) in 2022

May 24, 2022

Where do most initial consultation calls go wrong? with Liz Wendling

Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of?

May 16, 2022

Why should law firms build empires not kingdoms? with Travis Fox

Are you building an empire or a kingdom? Building a law firm that brings you fulfillment.

May 9, 2022

How can lawyers leverage the power of LinkedIn? with Allison Nunes

How do you leverage the power of LinkedIn as a lawyer?  LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great...

May 3, 2022

What’s a law firm worth? with Bharat Kanodia

Law Firm Pricing Guide: How do you figure out what your law firm is worth?

Apr 26, 2022

How can you avoid social media overwhelm? with Andréa Jones

Tips on how to strategize and grow your law firm on Facebook, LinkedIn, and more!

Apr 18, 2022

Why does mentorship matter for lawyers? with Illana Raia

The Value of Having — and Being — a Mentor in the Legal Field

Apr 11, 2022

How do you start a new firm and deal with uncertainty? with Jeremy Widder

Strategy Under Uncertainty; Steps to Take When Launching a New Law Firm

Apr 5, 2022

What is an intrapreneur? with Art Bell

What is an intrapreneur and how can it help your firm?   Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm...

Mar 28, 2022

How do you attract an ideal client with your brand personality? with Kaye Putnam

Having a great product or service isn’t enough, you need a great brand personality to match! How to create a strong brand personality (and why it's important).

Mar 21, 2022

What are the four words that can transform your sales? with Merit Kahn

Stop selling. Start getting SELLected.

Mar 14, 2022

How do you monetize podcasts? with Simona Costantini

Here's how to get started with podcast monetization.

Mar 8, 2022

How can lawyers give better presentations? with Tyler Foley

How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more? Whether it’s to your firm partners, or addressing a judge and jury, this week’s...

Feb 28, 2022

How does your style attract your ideal client? with Melanie Lippman

How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do...

Feb 22, 2022

How can you get free traffic from Google? with Paul Counts and Shreya Banerjee

Why your firm should have a Google Business Profile

Feb 15, 2022

What is the difference between benchmarks and baselines? with Jeff Smith

Create meaningful KPIs to achieve your business goals

Feb 8, 2022

How can you double your revenue with the Rule of 26? with Michael (Buzz) Buzinksi

Increase your website revenue with this simple 3-part strategy

Jan 31, 2022

Why is focusing on keywords the wrong approach to SEO? with Lorraine Ball

Great marketing and online presence goes far beyond keyword searches and in this episode we will tell you why.

Jan 24, 2022

What is a buyer persona and how is it important to your law firm? with Stormie Andrews

Karin and Stormie get "persona" about rebranding. Tune in and see what they mean!

Jan 18, 2022

How do you plan a year of marketing? with Michelle Hunter

Start as soon as you can because each quarter matters.

Jan 10, 2022

What’s different about law school now? with Samantha and Haylie from Ladies Who Law School

The co-hosts of the 'Ladies Who Law School' podcast, and 3L Law Students in Oklahoma City stop by to tell us about today's law schools.

Jan 9, 2022

How do you evolve your firm with design? with Gail Doby

How do you evolve your firm with design?   Why is it so important to consider the design of your firm from all angles?   While some may believe that design doesn’t...

Jan 3, 2022

Why do budgets suck? with Brooke Lively

You do the hard work... Now it's time to make the money!

Dec 27, 2021

How can lawyers use service design to be client centric? with Sérgio Taveres

Designing legal services with your clients in mind.

Dec 20, 2021

How can law firms scale with subscription services? with Kimberly Bennett

Have more time, grow your business, and live your best life. Tune in to hear how.

Dec 13, 2021

What mistakes do lawyers make with content? with Davina Frederick

A deep-dive about creating content to scale up your practice.

Dec 6, 2021

Why do women lawyers need to take up space? with Nequosha Anderson

Have you ever been told you’re too much? That you shouldn’t speak up? That certain rooms were meant for certain voices, not yours?

Nov 29, 2021

What is legal design thinking? with Laura Harnett

Tune in to hear why this matters to your bottom line.

Nov 22, 2021

How do you measure PR? with Michelle Calcote King

Get great PR for you and your firm!

Your Host
Karin Conroy

Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating...


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