Lunch Hour Legal Marketing
Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.
Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM!
Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”
Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.
Where the guys share the juiciest, ripest, moistest, most mouth-wateringly succulent, and tender tips for growing your practice in 2022.
In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.
The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.
As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.
Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!
Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.
Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.
Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays.
Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.
Gyi and Conrad count down the top five metrics law firms need to care about most/least.
Gyi and Conrad hash out the controversy over ‘conversions’ and debate the merits of fast, cheap, and quality.
Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.
Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.
Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.
Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.
Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.
Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.
A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.
Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.
Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.
Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.
Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.
Paul Faust explains the benefits of branded phone numbers for law firms.
Casey Cheshire shares strategies for successful marketing automation.
Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.
Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.
Traci Reuter offers essential strategies for social media marketing for lawyers.
Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.
Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.
Michelle Calcote King talks about all things PR for law firms.
Martha van Berkel talks about all things schema markup, a.k.a. structured data.
Jason Brown talks about his work investigating fraudulent reviews, defines what constitutes a fake review and discuss the most common instances of abuse found in the legal community.
Jordan Harbinger talks about his career as a social dynamics expert and influential podcaster.
Dave Chaffey talks about how lawyers can implement technology for digital marketing.
Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.
Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use the tactics from his book as they build their businesses.
Jayson Gaignard talks about how he builds himself up by building up his connections.
Chad Burton talks about legal technology trends and how law firms can step up their tech game.
Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.
Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar...
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively...
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