Lunch Hour Legal Marketing
Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.
Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.
Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.
Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.
Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.
A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.
Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.
Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.
Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.
Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.
Paul Faust explains the benefits of branded phone numbers for law firms.
Casey Cheshire shares strategies for successful marketing automation.
Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.
Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.
Traci Reuter offers essential strategies for social media marketing for lawyers.
Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.
Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.
Michelle Calcote King talks about all things PR for law firms.
Martha van Berkel talks about all things schema markup, a.k.a. structured data.
Jason Brown talks about his work investigating fraudulent reviews, defines what constitutes a fake review and discuss the most common instances of abuse found in the legal community.
Jordan Harbinger talks about his career as a social dynamics expert and influential podcaster.
Dave Chaffey talks about how lawyers can implement technology for digital marketing.
Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.
Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use the tactics from his book as they build their businesses.
Jayson Gaignard talks about how he builds himself up by building up his connections.
Chad Burton talks about legal technology trends and how law firms can step up their tech game.
Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.
In this inaugural reboot episode, new hosts Gyi Tsakalakis and Kelly Street talk with Mitch Jackson about identifying your "whys," newsjacking, and other digital marketing strategies.
We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts.
Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.
As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list items for future growth. Including; Avvo, Social Media Automation, Email Marketing and more....
The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most...
Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover: – Branding + using imagery that will resonate with...
Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do. This webinar will give you a proven shortcut. It will show you how...
Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark will share the trends he and the GNGF team have seen this year, with a focus...
Lawyers use blogs to improve legitimacy, show expertise in niche areas, bring in clients, and network with other lawyers. But many who wish to start blogging suffer from perfectionism, have problems with motivation, and are worried about lack of content or subject matter. So where do success-driven lawyers with writer’s block start? In the 2015...
Lawyers who listen to podcasts or read marketing blogs will have heard many times over that they should be using social media to market their practices. But who has time to maintain Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, and multiple other social media accounts? Furthermore, what really is the purpose of an online social presence...
Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in authentic online profiles and messages. But when lawyers try to balance professionalism with authenticity, it results in cliches, uninteresting self-promotion, and useless information....
Because there are no seminars over the summer, Lunch Hour Legal Marketing is releasing four interviews conducted during Mass LOMAP’s 5th Annual Marketing Conference in Boston. The first of these four is with Larry Port, CEO of Rocket Matter, a cloud-based law practice management system. On this episode of Lunch Hour Legal Marketing, Jared Correia...
This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially with regard to the use of technology. The panelists cover a number of issues, including cybersecurity, internet marketing and investigation, and e-discovery, but...
Imagine being able to instantly access information in your client files, anytime—even if you’re out of the office. If you have a paperless law office that’s one of the many benefits you’ll obtain. In this episode of Lunch Hour Legal Marketing, Ernie Svenson hosts a webinar based on his proven method for shifting to a paperless law practice. It’s...
Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar...
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively...
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