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Lunch Hour Legal Marketing
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing
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Lunch Hour Legal Marketing

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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.

Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM!

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More Episodes
Sep 14, 2022

What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads

First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new...

Aug 24, 2022

You’re F#¢%ing Up LinkedIn || How To Do LinkedIn Right

You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be...

Aug 10, 2022

Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?

Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the...

Jul 27, 2022

Is Link Building Worth It Anymore? || Top 10 Link Building Tips

Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it...

Jul 13, 2022

Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?

Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and...

Jun 22, 2022

Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO

There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game....

Jun 8, 2022

SEO: It’ll Be a Minute, or Will It? || How to Get 28,529 Five-Star Reviews

Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. Most marketing agencies tell you that SEO is going to take time....

May 25, 2022

How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals

Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t it be great if your clients left you a good...

May 11, 2022

Supercharge Conversions with Text || Google Performance Max

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages...

Apr 27, 2022

What Is Dark Social and Why It Matters

Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And...

Apr 13, 2022

Marketing Attribution: Follow the Data or Trust Your Gut?

Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should...

Mar 23, 2022

Ukraine, SEO Debate Club, and Questions from Techshow!

Should you be hiring a SEO specialist for your firm, or is SEO dead?  Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity...

Mar 9, 2022

ABA TECHSHOW 2022: Solo and Small Firms in the Driver’s Seat

Conrad and Gyi report live from ABA TECHSHOW 2022.

Feb 23, 2022

Lawyers’ Super Bowl Advertising Playbook

Do you think a Super Bowl ad would score a touchdown for your law practice? A look at this year’s best. Also, advertising vs. biz dev: opposing forces or true symbiosis?

Feb 9, 2022

LHLM 101: Customer Relationship Management (CRM)

You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.

Jan 26, 2022

Online Legal Directories, Worth Your Time (And Dough)?

Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”

Jan 12, 2022

Conrad’s Crystal Ball Returns!

Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.

Dec 22, 2021

Firm Planning and A Year In Review

Where the guys share the juiciest, ripest, moistest, most mouth-wateringly succulent, and tender tips for growing your practice in 2022.

Dec 8, 2021

Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?

In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.

Nov 24, 2021

Section 230 and Google My Business

The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.

Nov 10, 2021

Solos v. Google: The Struggle Is Real

As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.

Oct 27, 2021

Top Ten Tales of Marketing Terror

Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!

Oct 13, 2021

“Fascinating Stuff, This Pricing” (Can We Talk About It?)

Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?

Sep 22, 2021

Hello, Erin Levine of Hello Divorce!

Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.

Sep 8, 2021

LHLM 101: Positioning vs. Branding

The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.

Aug 25, 2021

Competing Against the Walmart of Legal

With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.

Aug 11, 2021

Bad Reviews and the Marketing Vacuum

Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.

Jul 28, 2021

Being Tangibly Awesome & Other Ways to Get Referrals

Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.

Jul 14, 2021

LHLM 101: Pay-Per-Click

Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.

Jun 23, 2021

Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients

Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.

Jun 9, 2021

Bedlam Breakdown: Tactical Takeaways

Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays.

May 24, 2021

Turning Around a One-Star Review

Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.

May 12, 2021

Top 5 Metrics For Your Law Firm

Gyi and Conrad count down the top five metrics law firms need to care about most/least.

Apr 14, 2021

Conversion Confusion Cleared Up

Gyi and Conrad hash out the controversy over ‘conversions’ and debate the merits of fast, cheap, and quality.

Mar 8, 2021

7 Juicy Marketing Tips ala Techshow

Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.

Feb 11, 2021

The First Annual LHLM-ys: And the Winner Is

Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.

Jan 13, 2021

The Marketing Crystal Ball Says…

Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.

Dec 9, 2020

Demystifying UTM and its ‘Automagical’ Powers

Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.

Nov 11, 2020

F.O.P.s and Fundamentals

Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey...

Oct 23, 2020

Marketer vs. Marketer

Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.

Sep 15, 2020

Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

Aug 28, 2020

Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

Jul 14, 2020

Controversy, Link Building, & Google’s Changing Clickbait Policies

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

Jun 2, 2020

Tactical Marketing — Smart Spending for Better ROI

Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.

May 20, 2020

New Beginnings

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.

Apr 20, 2020

Marketing in the Age of COVID-19

Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.

Mar 26, 2020

Understanding Your Metrics with firmTRAK’s Rich Marvel

Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.

Mar 13, 2020

Level Up Your Marketing with Wendy Witt

Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.

Feb 26, 2020

Why Her and Not Me? – How You Can Be the Attorney Reporters Call

Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.

Jan 16, 2020

Branded Phone Numbers — Does Your Firm Need One?

Paul Faust explains the benefits of branded phone numbers for law firms.

Your Hosts
Gyi Tsakalakis

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi...

Conrad Saam

After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency...

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