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Lunch Hour Legal Marketing
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing
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Lunch Hour Legal Marketing

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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in monthly for expert advice to turbocharge your firm’s ability to generate cash money.

Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM!

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More Episodes
Sep 22, 2021

Hello, Erin Levine of Hello Divorce!

Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.

Sep 8, 2021

LHLM 101: Positioning vs. Branding

The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.

Aug 25, 2021

Competing Against the Walmart of Legal

With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.

Aug 11, 2021

Bad Reviews and the Marketing Vacuum

Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.

Jul 28, 2021

Being Tangibly Awesome & Other Ways to Get Referrals

Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.

Jul 14, 2021

LHLM 101: Pay-Per-Click

Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.

Jun 23, 2021

Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients

Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.

Jun 9, 2021

Bedlam Breakdown: Tactical Takeaways

Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays.

May 24, 2021

Turning Around a One-Star Review

Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.

May 12, 2021

Top 5 Metrics For Your Law Firm

Gyi and Conrad count down the top five metrics law firms need to care about most/least.

Apr 14, 2021

Conversion Confusion Cleared Up

Gyi and Conrad hash out the controversy over ‘conversions’ and debate the merits of fast, cheap, and quality.

Mar 8, 2021

7 Juicy Marketing Tips ala Techshow

Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.

Feb 11, 2021

The First Annual LHLM-ys: And the Winner Is

Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.

Jan 13, 2021

The Marketing Crystal Ball Says…

Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.

Dec 9, 2020

Demystifying UTM and its ‘Automagical’ Powers

Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.

Nov 11, 2020

F.O.P.s and Fundamentals

Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.

Oct 23, 2020

Marketer vs. Marketer

Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.

Sep 15, 2020

Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

Aug 28, 2020

Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

Jul 14, 2020

Controversy, Link Building, & Google’s Changing Clickbait Policies

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

Jun 2, 2020

Tactical Marketing — Smart Spending for Better ROI

Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.

May 20, 2020

New Beginnings

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.

Apr 20, 2020

Marketing in the Age of COVID-19

Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.

Mar 26, 2020

Understanding Your Metrics with firmTRAK’s Rich Marvel

Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.

Mar 13, 2020

Level Up Your Marketing with Wendy Witt

Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.

Feb 26, 2020

Why Her and Not Me? – How You Can Be the Attorney Reporters Call

Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.

Jan 16, 2020

Branded Phone Numbers — Does Your Firm Need One?

Paul Faust explains the benefits of branded phone numbers for law firms.

Dec 20, 2019

Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing

Casey Cheshire shares strategies for successful marketing automation.

Nov 26, 2019

Bring Your Human to Work with You: Using Your Strengths to Grow Your Business

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

Sep 19, 2019

Lunch Hour Legal Marketing: Mailbag Edition!

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

Aug 28, 2019

Social Media Marketing: Strategy Tips for Law Firms

Traci Reuter offers essential strategies for social media marketing for lawyers.

Jul 31, 2019

How AI Helps Lawyers Do Their Best Work

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

Jun 20, 2019

Your Clients are Humans, Be One Too

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

May 15, 2019

PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Michelle Calcote King talks about all things PR for law firms.

Apr 16, 2019

Optimizing SEO with Schema Markup

Martha van Berkel talks about all things schema markup, a.k.a. structured data.

Mar 19, 2019

Review Fraud: Exposing Lawyers who Mislead Consumers

Jason Brown talks about his work investigating fraudulent reviews, defines what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

Feb 28, 2019

Jordan Harbinger’s Networking Playbook for Lawyers

Jordan Harbinger talks about his career as a social dynamics expert and influential podcaster.

Jan 17, 2019

Digital Marketing: Content is King

Dave Chaffey talks about how lawyers can implement technology for digital marketing.

Dec 13, 2018

Pro Tips on Personal Branding from Dr. Natalia

Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.

Nov 15, 2018

Rand Fishkin’s Guide to Business for Lawyers

Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use the tactics from his book as they build their businesses.

Oct 2, 2018

The Power of Real-Life Connections

Jayson Gaignard talks about how he builds himself up by building up his connections.

Sep 6, 2018

Demystifying Legal Technology Trends

Chad Burton talks about legal technology trends and how law firms can step up their tech game.

Aug 9, 2018

On the Right Track: Test, Analyze, and Track Your Campaigns

Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.

Jul 11, 2018

Spotlighting Your “Whys” in Your Digital Marketing Strategy

In this inaugural reboot episode, new hosts Gyi Tsakalakis and Kelly Street talk with Mitch Jackson about identifying your "whys," newsjacking, and other digital marketing strategies.

Jul 9, 2018

Introducing the New Lunch Hour Legal Marketing

We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts.

Jun 3, 2016

The Expertise Effect: How Getting Narrow Can Grow Your Practice

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

May 13, 2016

Three Marketing Tools Small Law Firms Can’t Live Without

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list items for future growth. Including; Avvo, Social Media Automation, Email Marketing and more....

Mar 25, 2016

The Dollars and Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most...

Feb 26, 2016

Internet Marketing: Establishing a Powerful Online Presence

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover: – Branding + using imagery that will resonate with...

Dec 15, 2015

Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do. This webinar will give you a proven shortcut. It will show you how...

Your Hosts
Gyi Tsakalakis

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar...

Conrad Saam

After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively...

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