Gyi Tsakalakis

Gyi Tsakalakis

Host of Lunch Hour Legal Marketing and On the Road

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey.

Recent Episodes
June 12, 2024

Google’s Algorithm EXPOSED – What Matters and What Doesn’t

The secrets of Google’s algorithm are out! So, what (if anything) should you do? Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak,...

May 22, 2024

10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!)

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and...

May 8, 2024

Google Local Service Ads: To Brand or Not to Brand?

Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ...

April 24, 2024

Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?

Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your...

April 16, 2024

My CRM is Bigger Than Yours || Quarter 1, Done

Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups...

March 27, 2024

The Lawyer’s Guide to Conversions || Listener LSA Queries

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how...

March 13, 2024

Bull$#!% You Hear at Legal Conferences || What Are You Reading?

This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. Today’s big thing—The...

March 6, 2024

Extra, Extra! Break Free from the Billable Hour

Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue...

February 28, 2024

What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream...

February 23, 2024

TECHSHOW 2024: Applying Change Management to Technology Adoption in the Legal Profession

Change is hard, especially when your team is uncertain about a new process or uncomfortable with new tech implementations for your legal practice. Gyi Tsakalakis is joined by Danielle Hall and Matt...

February 21, 2024

TECHSHOW 2024: Podcasting for Lawyers – Mastering the Medium with AI

Should you start a podcast for your law firm? Showcasing your expertise could be a great way to engage new clients, but where do you begin? Co-hosts Gyi Tsakalakis and Laurence Colletti...

February 14, 2024

Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems

Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And...

January 31, 2024

Diverse Marketing || 30 Days In

100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in...

January 17, 2024

Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail

Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and...

January 3, 2024

Mindful Gifting || Resolutions Past and Future

If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh…...

December 27, 2023

Bad Math – Undercapitalization || Riches in the Niches?

Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas?  Lawyers aren’t known for their math...

December 13, 2023

The Rising Costs of Google Ads || Traffic for Traffic’s Sake?

Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn’t getting them where they want to go. Later, should you keep content that brings in plenty...

November 22, 2023

LinkedInGPT || Red Flags for Firing Your Agency

What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency.  With ChatGPT...

November 8, 2023

The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth

Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad...

October 25, 2023

You Asked, We Answered || A Line in the SPAM

The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you...

October 18, 2023

Clio Cloud 2023: How to Build an Anti-Fragile Law Firm

The ways you invest in yourself, your technology, and your law firm can make or break your success in times of struggle. Host Gyi Tsakalakis talks with Nefra MacDonald about the concept...

October 17, 2023

Clio Cloud 2023: ChatGPT, Artificial Intelligence, and the Future of Law

If you want to stay relevant, or better yet, ahead of the curve, you need to embrace AI and learn its uses for your legal practice. Gyi Tsakalakis welcomes Ed Walters, Alia...

October 13, 2023

Clio Cloud 2023: Leveraging Dark Social for Your Law Firm

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points...

October 11, 2023

5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI

Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they...

September 27, 2023

LHLM 101: Targeting in Marketing || Geotargeting Misadventures

The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap.  Welcome back to school,...

September 13, 2023

The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand

Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising...

August 23, 2023

Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. Improving your...

August 9, 2023

Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers?

Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way?  Even though the guys hate marketing bullshit, they happily bullshit...

July 26, 2023

The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You

Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign.  Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad...

July 12, 2023

Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2

If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The...

June 28, 2023

The Frequently and Rarely Asked Questions of Legal Marketing

How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and...

June 14, 2023

How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1

This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream...

May 24, 2023

Google’s SGE — Search Will Never Be the Same || Listener Mailbag and All That Jazz

At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into...

May 10, 2023

The Blog is Dead, Long Live the Blog || Five Things NOT to do with ChatGPT

Did marketers murder the blog? Admittedly, maybe—but never fear! Undoing the crimes of the past and crowning the king, er, blog anew are Gyi and Conrad, marketers extraordinaire. And later, the five...

April 26, 2023

The Ethics of Fake Google Reviews || The 100 Local Business Review Challenge

LHLM – ✭✭✭✭✭ – The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma...

April 12, 2023

5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?

Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. Having a strong online presence is essential when marketing...

March 22, 2023

Legal Marketing MADNESS: The Sweet 16 of Marketing Tactics

Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets,...

March 8, 2023

Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?

The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and  Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose....

February 22, 2023

ABA Techshow 2023 Preview || Google Ads: Too Expensive?

A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? Oh, boy! ABA Techshow is really, really soon,...

February 8, 2023

Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content

Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of...

January 25, 2023

ChatGPT for SEO: Trap or Treasure? || CallRail’s 2023 Marketing Outlook Report

Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. As a devotee of Lunch Hour Legal Marketing, CallRail’s...

January 11, 2023

Conrad’s Crystal Ball: The Re-Return || Marketing Resolutions for 2023

The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. It’s that time of year again; Conrad and...

December 28, 2022

The 12 Days of Legal Marketing: The Musical!

In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. The holidays: a time when everybody (hopefully) takes a little...

December 14, 2022

ChatGPT and Deep Fake Marketing || Congratulations, Your Law Firm is Now a Media Company

Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys have a new best friend: ChatGPT.  Well, maybe...

November 23, 2022

Working From Home Or Living At Work? || Why No One Likes Your Law Firm

How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. —– Like it or not, the pandemic opened Pandora’s...

November 9, 2022

Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees

Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! Straight...

October 26, 2022

Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?

Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeaways from the brand new 2022 Clio Legal...

October 12, 2022

Clio Cloud 2022: How to Succeed with Social Media Marketing

Love it or hate it, social media is where you need to be to get noticed by modern consumers. Gyi Tsakalakis chats with Michelle Fonseca-Kamana and Adam Juratovac about their session on...

October 12, 2022

What’s the Plan, Stan? || Marketing Metrics Power Rankings

First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And,...

September 28, 2022

Sales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?

How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really...