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Gyi Tsakalakis

Gyi Tsakalakis

Host of Lunch Hour Legal Marketing and On the Road

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey.

Recent Episodes
September 13, 2023

The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand

Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising...

August 23, 2023

Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. Improving your...

August 9, 2023

Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers?

Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way?  Even though the guys hate marketing bullshit, they happily bullshit...

July 26, 2023

The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You

Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign.  Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad...

July 12, 2023

Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2

If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The...

June 28, 2023

The Frequently and Rarely Asked Questions of Legal Marketing

How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and...

June 14, 2023

How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1

This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream...

May 24, 2023

Google’s SGE — Search Will Never Be the Same || Listener Mailbag and All That Jazz

At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into...

May 10, 2023

The Blog is Dead, Long Live the Blog || Five Things NOT to do with ChatGPT

Did marketers murder the blog? Admittedly, maybe—but never fear! Undoing the crimes of the past and crowning the king, er, blog anew are Gyi and Conrad, marketers extraordinaire. And later, the five...

April 26, 2023

The Ethics of Fake Google Reviews || The 100 Local Business Review Challenge

LHLM – ✭✭✭✭✭ – The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma...

April 12, 2023

5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?

Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. Having a strong online presence is essential when marketing...

March 22, 2023

Legal Marketing MADNESS: The Sweet 16 of Marketing Tactics

Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets,...

March 8, 2023

Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?

The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and  Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose....

February 22, 2023

ABA Techshow 2023 Preview || Google Ads: Too Expensive?

A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? Oh, boy! ABA Techshow is really, really soon,...

February 8, 2023

Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content

Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of...

January 25, 2023

ChatGPT for SEO: Trap or Treasure? || CallRail’s 2023 Marketing Outlook Report

Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. As a devotee of Lunch Hour Legal Marketing, CallRail’s...

January 11, 2023

Conrad’s Crystal Ball: The Re-Return || Marketing Resolutions for 2023

The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. It’s that time of year again; Conrad and...

December 28, 2022

The 12 Days of Legal Marketing: The Musical!

In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. The holidays: a time when everybody (hopefully) takes a little...

December 14, 2022

ChatGPT and Deep Fake Marketing || Congratulations, Your Law Firm is Now a Media Company

Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys have a new best friend: ChatGPT.  Well, maybe...

November 23, 2022

Working From Home Or Living At Work? || Why No One Likes Your Law Firm

How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. —– Like it or not, the pandemic opened Pandora’s...

November 9, 2022

Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees

Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! Straight...

October 26, 2022

Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?

Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeaways from the brand new 2022 Clio Legal...

October 12, 2022

Clio Cloud 2022: How to Succeed with Social Media Marketing

Love it or hate it, social media is where you need to be to get noticed by modern consumers. Gyi Tsakalakis chats with Michelle Fonseca-Kamana and Adam Juratovac about their session on...

October 12, 2022

What’s the Plan, Stan? || Marketing Metrics Power Rankings

First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And,...

September 28, 2022

Sales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?

How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really...

September 14, 2022

What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads

First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new...

August 24, 2022

You’re F#¢%ing Up LinkedIn || How To Do LinkedIn Right

You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be...

August 10, 2022

Hubspot: Top Marketing Trends You Need to Know in 2022 || Wait, Google Wants What Now?

Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the...

July 27, 2022

Is Link Building Worth It Anymore? || Top 10 Link Building Tips

Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it...

July 13, 2022

Viral Customer Service || What Does Dobbs Have To Do With Law Firm Marketing?

Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and...

June 22, 2022

Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO

There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game....

June 8, 2022

SEO: It’ll Be a Minute, or Will It? || How to Get 28,529 Five-Star Reviews

Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. Most marketing agencies tell you that SEO is going to take time....

May 25, 2022

How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals

Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t it be great if your clients left you a good...

May 11, 2022

Supercharge Conversions with Text || Google Performance Max

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages...

April 27, 2022

What Is Dark Social and Why It Matters

Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And...

April 13, 2022

Marketing Attribution: Follow the Data or Trust Your Gut?

Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should...

March 23, 2022

Ukraine, SEO Debate Club, and Questions from Techshow!

Should you be hiring a SEO specialist for your firm, or is SEO dead?  Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity...

March 9, 2022

ABA TECHSHOW 2022: Solo and Small Firms in the Driver’s Seat

Conrad and Gyi report live from ABA TECHSHOW 2022.

March 5, 2022

ABA TECHSHOW 2022: Executing Your Marketing Plan

Jeana Goosman and Conrad Saam share tips for developing the right marketing plan for your law firm.

February 23, 2022

Lawyers’ Super Bowl Advertising Playbook

Do you think a Super Bowl ad would score a touchdown for your law practice? A look at this year’s best. Also, advertising vs. biz dev: opposing forces or true symbiosis?

February 9, 2022

LHLM 101: Customer Relationship Management (CRM)

You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.

January 26, 2022

Online Legal Directories, Worth Your Time (And Dough)?

Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”

January 12, 2022

Conrad’s Crystal Ball Returns!

Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.

December 8, 2021

Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?

In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.

November 24, 2021

Section 230 and Google My Business

The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.

November 10, 2021

Solos v. Google: The Struggle Is Real

As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.

October 27, 2021

Top Ten Tales of Marketing Terror

Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!

October 13, 2021

“Fascinating Stuff, This Pricing” (Can We Talk About It?)

Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?

September 22, 2021

Hello, Erin Levine of Hello Divorce!

Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.

September 8, 2021

LHLM 101: Positioning vs. Branding

The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.