Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey.
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game....
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. Most marketing agencies tell you that SEO is going to take time....
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t it be great if your clients left you a good...
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages...
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And...
Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should...
Should you be hiring a SEO specialist for your firm, or is SEO dead? Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity...
Conrad and Gyi report live from ABA TECHSHOW 2022.
Jeana Goosman and Conrad Saam share tips for developing the right marketing plan for your law firm.
Do you think a Super Bowl ad would score a touchdown for your law practice? A look at this year’s best. Also, advertising vs. biz dev: opposing forces or true symbiosis?
You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.
Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”
Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.
In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.
The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.
As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.
Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!
Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.
Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.
Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays.
Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.
Gyi and Conrad count down the top five metrics law firms need to care about most/least.
Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.
Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.
Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey...
Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.
Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.
Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.
A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.
Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.
Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.
Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.
Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.
Paul Faust explains the benefits of branded phone numbers for law firms.
Casey Cheshire shares strategies for successful marketing automation.
Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.
Katy Goshtasbi shares insights on creating a fulfilling legal career and personal life through a clearly defined personal vision.
John Strohmeyer offers tips for curating an experience tailored to your target client in the marketplace.
Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.
Traci Reuter offers essential strategies for social media marketing for lawyers.
Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.
Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.
Michelle Calcote King talks about all things PR for law firms.
Martha van Berkel talks about all things schema markup, a.k.a. structured data.
Jason Brown talks about his work investigating fraudulent reviews, defines what constitutes a fake review and discuss the most common instances of abuse found in the legal community.
Elizabeth Farrell Clifford and Jennifer Wondracek talk about bringing technology education to law schools.
Jordan Harbinger talks about his career as a social dynamics expert and influential podcaster.
Dave Chaffey talks about how lawyers can implement technology for digital marketing.
Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.
Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use the tactics from his book as they build...
Tys von Gaza and Andrew Gay talk about developments coming out of Clio, why partnering with their API differ, and what developers can do to partner with Clio.
Gale Kirsopp talks about using realization rates as a tool for measuring revenue and productivity in law firms.
Jayson Gaignard talks about how he builds himself up by building up his connections.
Chad Burton talks about legal technology trends and how law firms can step up their tech game.
Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.
In this inaugural reboot episode, new hosts Gyi Tsakalakis and Kelly Street talk with Mitch Jackson about identifying your "whys," newsjacking, and other digital marketing strategies.
We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts.
