COVID-19 Resources for Lawyers
Gyi Tsakalakis

Gyi Tsakalakis

Host of Lunch Hour Legal Marketing and On the Road

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey.  If you’re in the Chicago area, and you’re not a mean person, he’d love to meet-up.

Episodes
September 15, 2020

Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

August 28, 2020

Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

July 14, 2020

Controversy, Link Building, & Google’s Changing Clickbait Policies

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

June 2, 2020

Tactical Marketing — Smart Spending for Better ROI

Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.

May 20, 2020

New Beginnings

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.

April 20, 2020

Marketing in the Age of COVID-19

Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.

March 26, 2020

Understanding Your Metrics with firmTRAK’s Rich Marvel

Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.

March 13, 2020

Level Up Your Marketing with Wendy Witt

Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.

February 26, 2020

Why Her and Not Me? – How You Can Be the Attorney Reporters Call

Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.

January 16, 2020

Branded Phone Numbers — Does Your Firm Need One?

Paul Faust explains the benefits of branded phone numbers for law firms.

December 20, 2019

Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing

Casey Cheshire shares strategies for successful marketing automation.

November 26, 2019

Bring Your Human to Work with You: Using Your Strengths to Grow Your Business

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

October 29, 2019

Clio Cloud 2019: Personal Branding in a Changing World

Katy Goshtasbi shares insights on creating a fulfilling legal career and personal life through a clearly defined personal vision.

October 21, 2019

Clio Cloud 2019: The Importance of the Client Experience

John Strohmeyer offers tips for curating an experience tailored to your target client in the marketplace.

September 19, 2019

Lunch Hour Legal Marketing: Mailbag Edition!

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

August 28, 2019

Social Media Marketing: Strategy Tips for Law Firms

Traci Reuter offers essential strategies for social media marketing for lawyers.

July 31, 2019

How AI Helps Lawyers Do Their Best Work

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

June 20, 2019

Your Clients are Humans, Be One Too

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

May 15, 2019

PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Michelle Calcote King talks about all things PR for law firms.

April 16, 2019

Optimizing SEO with Schema Markup

Martha van Berkel talks about all things schema markup, a.k.a. structured data.

March 19, 2019

Review Fraud: Exposing Lawyers who Mislead Consumers

Jason Brown talks about his work investigating fraudulent reviews, defines what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

March 1, 2019

ABA TECHSHOW 2019: Technology in Law Schools: A Single Course or Curriculum Integration?

Elizabeth Farrell Clifford and Jennifer Wondracek talk about bringing technology education to law schools.

February 28, 2019

Jordan Harbinger’s Networking Playbook for Lawyers

Jordan Harbinger talks about his career as a social dynamics expert and influential podcaster.

January 17, 2019

Digital Marketing: Content is King

Dave Chaffey talks about how lawyers can implement technology for digital marketing.

December 13, 2018

Pro Tips on Personal Branding from Dr. Natalia

Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.

November 15, 2018

Rand Fishkin’s Guide to Business for Lawyers

Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use the tactics from his book as they build their businesses.

October 8, 2018

Clio Cloud 2018: How to Integrate with Clio

Tys von Gaza and Andrew Gay talk about developments coming out of Clio, why partnering with their API differ, and what developers can do to partner with Clio.

October 5, 2018

Clio Cloud 2018: Legal Accounting Insights

Gale Kirsopp talks about using realization rates as a tool for measuring revenue and productivity in law firms.

October 2, 2018

The Power of Real-Life Connections

Jayson Gaignard talks about how he builds himself up by building up his connections.

September 6, 2018

Demystifying Legal Technology Trends

Chad Burton talks about legal technology trends and how law firms can step up their tech game.

August 9, 2018

On the Right Track: Test, Analyze, and Track Your Campaigns

Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.

July 11, 2018

Spotlighting Your “Whys” in Your Digital Marketing Strategy

In this inaugural reboot episode, new hosts Gyi Tsakalakis and Kelly Street talk with Mitch Jackson about identifying your "whys," newsjacking, and other digital marketing strategies.

July 9, 2018

Introducing the New Lunch Hour Legal Marketing

We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts.