Gyi Tsakalakis

Gyi Tsakalakis

Host of Lunch Hour Legal Marketing and On the Road

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. He’s always open to talking shop, but if you really want to get him fired-up ask him about Michigan football, coffee, or whiskey.

Episodes
June 22, 2022

Your Law Firm’s Intake Needs You || Legal Marketing LARPing: Level Up Your SEO

There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game....

June 8, 2022

SEO: It’ll Be a Minute, or Will It? || How to Get 28,529 Five-Star Reviews

Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. Most marketing agencies tell you that SEO is going to take time....

May 25, 2022

How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals

Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t it be great if your clients left you a good...

May 11, 2022

Supercharge Conversions with Text || Google Performance Max

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages...

April 27, 2022

What Is Dark Social and Why It Matters

Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And...

April 13, 2022

Marketing Attribution: Follow the Data or Trust Your Gut?

Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should...

March 23, 2022

Ukraine, SEO Debate Club, and Questions from Techshow!

Should you be hiring a SEO specialist for your firm, or is SEO dead?  Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity...

March 9, 2022

ABA TECHSHOW 2022: Solo and Small Firms in the Driver’s Seat

Conrad and Gyi report live from ABA TECHSHOW 2022.

March 5, 2022

ABA TECHSHOW 2022: Executing Your Marketing Plan

Jeana Goosman and Conrad Saam share tips for developing the right marketing plan for your law firm.

February 23, 2022

Lawyers’ Super Bowl Advertising Playbook

Do you think a Super Bowl ad would score a touchdown for your law practice? A look at this year’s best. Also, advertising vs. biz dev: opposing forces or true symbiosis?

February 9, 2022

LHLM 101: Customer Relationship Management (CRM)

You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.

January 26, 2022

Online Legal Directories, Worth Your Time (And Dough)?

Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”

January 12, 2022

Conrad’s Crystal Ball Returns!

Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.

December 8, 2021

Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?

In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.

November 24, 2021

Section 230 and Google My Business

The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.

November 10, 2021

Solos v. Google: The Struggle Is Real

As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.

October 27, 2021

Top Ten Tales of Marketing Terror

Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!

October 13, 2021

“Fascinating Stuff, This Pricing” (Can We Talk About It?)

Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?

September 22, 2021

Hello, Erin Levine of Hello Divorce!

Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.

September 8, 2021

LHLM 101: Positioning vs. Branding

The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.

August 25, 2021

Competing Against the Walmart of Legal

With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.

August 11, 2021

Bad Reviews and the Marketing Vacuum

Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.

July 28, 2021

Being Tangibly Awesome & Other Ways to Get Referrals

Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.

July 14, 2021

LHLM 101: Pay-Per-Click

Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.

June 23, 2021

Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients

Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.

June 9, 2021

Bedlam Breakdown: Tactical Takeaways

Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays.

May 24, 2021

Turning Around a One-Star Review

Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.

May 12, 2021

Top 5 Metrics For Your Law Firm

Gyi and Conrad count down the top five metrics law firms need to care about most/least.

March 8, 2021

7 Juicy Marketing Tips ala Techshow

Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.

February 11, 2021

The First Annual LHLM-ys: And the Winner Is

Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.

January 13, 2021

The Marketing Crystal Ball Says…

Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.

December 9, 2020

Demystifying UTM and its ‘Automagical’ Powers

Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.

November 11, 2020

F.O.P.s and Fundamentals

Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey...

October 23, 2020

Marketer vs. Marketer

Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.

September 15, 2020

Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

August 28, 2020

Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

July 14, 2020

Controversy, Link Building, & Google’s Changing Clickbait Policies

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

June 2, 2020

Tactical Marketing — Smart Spending for Better ROI

Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.

May 20, 2020

New Beginnings

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.

April 20, 2020

Marketing in the Age of COVID-19

Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.

March 26, 2020

Understanding Your Metrics with firmTRAK’s Rich Marvel

Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.

March 13, 2020

Level Up Your Marketing with Wendy Witt

Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.

February 26, 2020

Why Her and Not Me? – How You Can Be the Attorney Reporters Call

Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.

January 16, 2020

Branded Phone Numbers — Does Your Firm Need One?

Paul Faust explains the benefits of branded phone numbers for law firms.

December 20, 2019

Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing

Casey Cheshire shares strategies for successful marketing automation.

November 26, 2019

Bring Your Human to Work with You: Using Your Strengths to Grow Your Business

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

October 29, 2019

Clio Cloud 2019: Personal Branding in a Changing World

Katy Goshtasbi shares insights on creating a fulfilling legal career and personal life through a clearly defined personal vision.

October 21, 2019

Clio Cloud 2019: The Importance of the Client Experience

John Strohmeyer offers tips for curating an experience tailored to your target client in the marketplace.

September 19, 2019

Lunch Hour Legal Marketing: Mailbag Edition!

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

August 28, 2019

Social Media Marketing: Strategy Tips for Law Firms

Traci Reuter offers essential strategies for social media marketing for lawyers.

July 31, 2019

How AI Helps Lawyers Do Their Best Work

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

June 20, 2019

Your Clients are Humans, Be One Too

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

May 15, 2019

PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Michelle Calcote King talks about all things PR for law firms.

April 16, 2019

Optimizing SEO with Schema Markup

Martha van Berkel talks about all things schema markup, a.k.a. structured data.

March 19, 2019

Review Fraud: Exposing Lawyers who Mislead Consumers

Jason Brown talks about his work investigating fraudulent reviews, defines what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

March 1, 2019

ABA TECHSHOW 2019: Technology in Law Schools: A Single Course or Curriculum Integration?

Elizabeth Farrell Clifford and Jennifer Wondracek talk about bringing technology education to law schools.

February 28, 2019

Jordan Harbinger’s Networking Playbook for Lawyers

Jordan Harbinger talks about his career as a social dynamics expert and influential podcaster.

January 17, 2019

Digital Marketing: Content is King

Dave Chaffey talks about how lawyers can implement technology for digital marketing.

December 13, 2018

Pro Tips on Personal Branding from Dr. Natalia

Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.

November 15, 2018

Rand Fishkin’s Guide to Business for Lawyers

Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use the tactics from his book as they build...

October 8, 2018

Clio Cloud 2018: How to Integrate with Clio

Tys von Gaza and Andrew Gay talk about developments coming out of Clio, why partnering with their API differ, and what developers can do to partner with Clio.

October 5, 2018

Clio Cloud 2018: Legal Accounting Insights

Gale Kirsopp talks about using realization rates as a tool for measuring revenue and productivity in law firms.

October 2, 2018

The Power of Real-Life Connections

Jayson Gaignard talks about how he builds himself up by building up his connections.

September 6, 2018

Demystifying Legal Technology Trends

Chad Burton talks about legal technology trends and how law firms can step up their tech game.

August 9, 2018

On the Right Track: Test, Analyze, and Track Your Campaigns

Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.

July 11, 2018

Spotlighting Your “Whys” in Your Digital Marketing Strategy

In this inaugural reboot episode, new hosts Gyi Tsakalakis and Kelly Street talk with Mitch Jackson about identifying your "whys," newsjacking, and other digital marketing strategies.

July 9, 2018

Introducing the New Lunch Hour Legal Marketing

We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts.