Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos.
The guys have a new best friend: ChatGPT. Well, maybe not best friend, but it’s pretty damn cool and maybe, fills us with just a wee bit of existential dread. Recent, high profile advances in AI-driven content generation have painted us (literally?) a vision of the future. However, legal content is highly nuanced and localized. Is that even what people want? What is good content anyway and does it matter who—or what—wrote it?
Then, are you still just running a law firm, or are you a media company too? If you’re still avoiding content development, social media, video, etc., there may be an expiration date on your practice. You don’t have to hire a TikTok dance choreographer to build brand affinity and start renting space in potential clients’ minds. Get your name out there and make yourself the go-to firm for anyone thinking “law.”
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