Host of Lunch Hour Legal Marketing
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.
Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your...
Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups...
Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how...
This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. Today’s big thing—The...
Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream...
Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And...
100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in...
Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and...
If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh…...
Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? Lawyers aren’t known for their math...
Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn’t getting them where they want to go. Later, should you keep content that brings in plenty...
What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency. With ChatGPT...
Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad...
The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you...
Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they...
The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. Welcome back to school,...
Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising...
Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. Improving your...
Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? Even though the guys hate marketing bullshit, they happily bullshit...
Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad...
If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The...
How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and...
This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream...
At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into...
Did marketers murder the blog? Admittedly, maybe—but never fear! Undoing the crimes of the past and crowning the king, er, blog anew are Gyi and Conrad, marketers extraordinaire. And later, the five...
LHLM – ✭✭✭✭✭ – The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma...
Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. Having a strong online presence is essential when marketing...
Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets,...
The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose....
A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? Oh, boy! ABA Techshow is really, really soon,...
Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of...
Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. As a devotee of Lunch Hour Legal Marketing, CallRail’s...
The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. It’s that time of year again; Conrad and...
In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. The holidays: a time when everybody (hopefully) takes a little...
Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys have a new best friend: ChatGPT. Well, maybe...
How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. —– Like it or not, the pandemic opened Pandora’s...
Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! Straight...
Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeaways from the brand new 2022 Clio Legal...
First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And,...
How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really...
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new...
You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be...
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the...
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it...
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and...
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game....
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. Most marketing agencies tell you that SEO is going to take time....
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t it be great if your clients left you a good...
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages...
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And...
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