Host of Lunch Hour Legal Marketing
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.
Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. As a devotee of Lunch Hour Legal Marketing, CallRail’s...
The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. It’s that time of year again; Conrad and...
In a holiday special, Conrad and Gyi share a festive song – about legal marketing. A great recap of 2022’s biggest lessons. The holidays: a time when everybody (hopefully) takes a little...
Welcome, A.I. overlords! ChatGTP, the rise of artificial intelligence content creation, and why your law firm needs to make more cat videos. The guys have a new best friend: ChatGPT. Well, maybe...
How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity. —– Like it or not, the pandemic opened Pandora’s...
Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club! Straight...
Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeaways from the brand new 2022 Clio Legal...
First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And,...
How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really...
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new...
You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be...
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the...
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it...
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and...
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game....
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. Most marketing agencies tell you that SEO is going to take time....
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t it be great if your clients left you a good...
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages...
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And...
Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should...
Should you be hiring a SEO specialist for your firm, or is SEO dead? Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity...
Conrad and Gyi report live from ABA TECHSHOW 2022.
Do you think a Super Bowl ad would score a touchdown for your law practice? A look at this year’s best. Also, advertising vs. biz dev: opposing forces or true symbiosis?
You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.
Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”
Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.
In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.
The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.
As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.
Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!
Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.
Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.
Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays.
Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.
Gyi and Conrad count down the top five metrics law firms need to care about most/least.
The CEOs of Clio and Fastcase break down what it takes for lawyers to be innovators. Guess what? There’s no need to be a tech whiz.
Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.
Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.
Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey...
Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.
Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
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