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Conrad Saam

Conrad Saam

Host of Lunch Hour Legal Marketing

After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.

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May 25, 2022

How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals

Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t it be great if your clients left you a good...

May 11, 2022

Supercharge Conversions with Text || Google Performance Max

You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages...

April 27, 2022

What Is Dark Social and Why It Matters

Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And...

April 13, 2022

Marketing Attribution: Follow the Data or Trust Your Gut?

Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should...

March 23, 2022

Ukraine, SEO Debate Club, and Questions from Techshow!

Should you be hiring a SEO specialist for your firm, or is SEO dead?  Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity...

March 9, 2022

ABA TECHSHOW 2022: Solo and Small Firms in the Driver’s Seat

Conrad and Gyi report live from ABA TECHSHOW 2022.

February 23, 2022

Lawyers’ Super Bowl Advertising Playbook

Do you think a Super Bowl ad would score a touchdown for your law practice? A look at this year’s best. Also, advertising vs. biz dev: opposing forces or true symbiosis?

February 9, 2022

LHLM 101: Customer Relationship Management (CRM)

You want to manage customer relationships more efficiently and profitably. But you don’t. Because it’s hard. CRM platforms make it easier.

January 26, 2022

Online Legal Directories, Worth Your Time (And Dough)?

Take a deep dive into Online Legal Directories with Conrad and Gyi. Is there still value? Plus, “The Streisand Effect.”

January 12, 2022

Conrad’s Crystal Ball Returns!

Conrad and Gyi dig into surprising 2021 legal marketing trends and peer into the crystal ball for 2022.

December 8, 2021

Dean Goldman Round 2: Section 230, Keyword Bidding, Reviews, and … Emojis?

In Part 2 with guest Eric Goldman, the guys dig into the ethics, the law, and the efficacy of Google keyword bidding and reviews.

November 24, 2021

Section 230 and Google My Business

The guys dig into the mix of Google reviews and Section 230 with the great Eric Goldman, and talk about next level holiday promotions.

November 10, 2021

Solos v. Google: The Struggle Is Real

As a solo lawyer or small firm lawyer, are you at a disadvantage when it comes to Google My Business? Probably––here’s how you can fight the system.

October 27, 2021

Top Ten Tales of Marketing Terror

Happy Halloween, Conrad and Gyi share their top 10 legal marketing horror stories. Talk about scary!

October 13, 2021

“Fascinating Stuff, This Pricing” (Can We Talk About It?)

Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?

September 22, 2021

Hello, Erin Levine of Hello Divorce!

Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.

September 8, 2021

LHLM 101: Positioning vs. Branding

The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.

August 25, 2021

Competing Against the Walmart of Legal

With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.

August 11, 2021

Bad Reviews and the Marketing Vacuum

Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.

July 28, 2021

Being Tangibly Awesome & Other Ways to Get Referrals

Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.

July 14, 2021

LHLM 101: Pay-Per-Click

Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.

June 23, 2021

Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients

Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.

June 9, 2021

Bedlam Breakdown: Tactical Takeaways

Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays.

May 24, 2021

Turning Around a One-Star Review

Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.

May 12, 2021

Top 5 Metrics For Your Law Firm

Gyi and Conrad count down the top five metrics law firms need to care about most/least.

March 11, 2021

ABA Techshow 2021: Why Anyone Can Be a Change Agent

The CEOs of Clio and Fastcase break down what it takes for lawyers to be innovators. Guess what? There’s no need to be a tech whiz.

March 8, 2021

7 Juicy Marketing Tips ala Techshow

Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.

February 11, 2021

The First Annual LHLM-ys: And the Winner Is

Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.

January 13, 2021

The Marketing Crystal Ball Says…

Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.

December 9, 2020

Demystifying UTM and its ‘Automagical’ Powers

Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.

November 11, 2020

F.O.P.s and Fundamentals

Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey...

October 23, 2020

Marketer vs. Marketer

Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.

September 15, 2020

Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

August 28, 2020

Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

July 14, 2020

Controversy, Link Building, & Google’s Changing Clickbait Policies

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

June 2, 2020

Tactical Marketing — Smart Spending for Better ROI

Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.

May 20, 2020

New Beginnings

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.