Lunch Hour Legal Marketing
Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi...
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency...
Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms.
Having a strong online presence is essential when marketing your practice, and your Google Business profile is a critical component in any good marketing strategy. But, even if you have a “totally awesome” profile, don’t you kind of wish yours was doing better? SAY NO MORE! Gyi and Conrad share their top 5 tips for how to really make yours stand out from the crowd.
And then — you’ve heard it a million times: automation is here to make your practice easier and more efficient. And it absolutely can. But sometimes the devil is in the details (e.g. read the damn fine print, people). The guys explore a troubling story of Ngage, a chat vendor service that’s growing in popularity, but raises serious ethical concerns and frankly, may just piss off your clients.
Mass Torts Made Perfect seminar
Fastcase merges with vLex, Reuters
Darren Shaw’s local search ranking results 2023
Michael Mogill Game Changing Attorney Podcast
Conrad Saam’s take on chat leads and your provider
LHLM on Apple podcasts, leave a review
Lunch Hour Legal Marketing now on YouTube
Gyi Tsakalakis: Before we get started, we want to thank our sponsors. Lawmatics, Nota, and Lawyaw.
Conrad Saam: Well, it’s that time of year when the snow is fading away. And some of us are going on spring break. Gyi, where have you been man?
Gyi Tsakalakis: Spring break, a family trip down to Myrtle Beach. Really nice. My kids really enjoyed the ocean. I think it’s really remarkable these kids when they’re doing like their first of everything like the first time on the ocean.
Conrad Saam: Yeah.
Gyi Tsakalakis: Magic. Do you go anywhere for spring break? Do you have spring break?
Conrad Saam: We have spring break coming up and in what will not surprise you, I’m going down to Mass Torts Made Perfect in Las Vegas while my kids go skiing.
Gyi Tsakalakis: Nice.
Conrad Saam: So, that is the life of a business owner.
Gyi Tsakalakis: Excellent.
Conrad Saam: No Myrtle Beach for me, I’ll be hanging out with a bunch of lawyers on Easter. By the way, Mass Torts Made Perfect. No reason for us to have to set up on Easter Sunday that does not win husband points with my spouse.
Gyi Tsakalakis: You heard it here first. Although they’re going to hear after Mass Torts Made Perfect is a recording before. But anyway, I’ll be curious to get your feedback from that show. What else are we talking about today?
Conrad Saam: So, as usual, we start with the news, some exciting news items coming out and then we have two super, super tactical stories. Top five things to get your Google Business Profile to stand out. Local is a big game and I will foreshadow that this is not exactly what you think it is, right? And we are also going to dig deep into the dirty underhanded world of chat for law firms and how that has really been abused. My experience watching the abuse of chat implemented on law firm websites money, does what?
Gyi Tsakalakis: Money, does what?
Intro: Welcome to Lunch Hour Legal Marketing, teaching you how to promote the market and make fat stacks for your legal practice here on Legal Talk Network.
Gyi Tsakalakis: Welcome to lunch hour legal marketing. We are so glad to have you back. And if this is your first time listening, thank you for sharing a little part of your day with us. We have a great episode for you today. But first, as always, let’s hit the news.
Conrad Saam: Gyi, I understand there is a big merger in the works in the legal world. What’s going on?
Gyi Tsakalakis: Fast case merges with VLex to accelerate investment into legal AI. You know, AI’s hot, chat’s hot even though this isn’t specific necessarily to marketing. Well maybe, there are some applications. But the fast case I’ve always been a huge fan of Fastcase, a huge fan of their kind of view on freeing the law and making it more accessible. And so they’re going global. The VLex merger I think it’s a big win for everybody who cares about accessible law and using artificial intelligence to do legal research finally, maybe it breaks up what Bob°Ambrogi, referred to as the “Wexis duopoly” between Westlaw and Lexis. So, exciting times.
Conrad Saam: All right. We are also a little closer to home for you and me, the local search algo ranking factors came out from Darren Shaw. Can you tell our listeners a little bit about that and why you and I are so particularly fond of this one?
Gyi Tsakalakis: Well, first thanks originally to David Mihm who handed the torch off to Darren I think in 2017, but thank you, Darren and Whitespark. One of the premiers, if you’re listening to this, keep listening but when it’s done go to check out the local search ranking factors survey. We’ll provide a link. To me, it’s like the preeminent resource for locals. It’s a bunch of some of the who’s who of the local search industry to provide feedback on what they saw over the last year of what’s moving the dial-in locally. And anyway, it’s out and you and I are both contributors. We are grateful to be very grateful and proud contributors and go check that out. A free resource, great job, Whitespark, and Darren.
Conrad Saam: Yeah, I mean super, super valuable, and some surprises in that as well. I also just got back from my trip to Atlanta with Michael Mogul, a game-changing attorney podcast it turned out really, really well. You know Gyi, we are completely spoiled with the LHLM crew and the production that work that goes into that and I had the same experience with the group of Chris. So check that out. We’ll make sure we put a link to my episode in the show notes and Near Media, what’s going on with the Near Media study?
Gyi Tsakalakis: You know another resource we think we’ve talked about Near Media before but should we definitely subscribe to their email newsletter at the very least they also do videos and whatnot. But I saw and the newsletter popped into my feed as we were getting ready to do this episode and they’re actually referencing a study by Ahrefs about, does going viral help with SEO. Not really. So, we’ll provide a link to that.
But the big story that the reason that I thought it was relevant for us we talk about this all the time essentially, they analyzed the Gravity payment story, the guy who gave everybody 70K, and all the drama that came out from that became a huge story, tons of link’s, didn’t move the dial on rankings for relevant queries. And so, the TLDR is and we’ve talked about this, but this high DA and Page Authority and all these traditional metrics, it’s another
example of how those metrics don’t actually matter when it comes to ranking in particular keyword universes, right?
Gyi Tsakalakis: So anyway, I think it’s really valuable for lawyers to go check that out, especially if your agency or your marketing team is jumping up and down celebrating because they got links from some major publisher site. It’s probably not going to do that much.
Conrad Saam: It’s fascinating, right? We’re going to get back. We are going to circle this back around to links later on, but really a fascinating article, and not what we’d expect. I feel like the word goes viral. We should give like a dog shark collar every time someone says, “Go viral.” In the same way, it was you know, with the word synergy or the use of SEO as a verb, please SEO my site or put some SEO on my website.
When we come back after the break, we’re going to go deep into Darren Shaw’s local ranking factor report. The top five things that Gyi and I think are not necessarily what the report thinks. But top five things, Gyi, and I think you should do to make your Google Business Profile stand up.
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Conrad Saam: And we’re back. So, we’re going to talk about the five things that Gyi and I think you should do to make your Google Business Profile stand out.
Gyi Tsakalakis: Well, you know, we framed this as Google Business Profile to stand out and this certainly will stand out, but I think what we really mean is help you appear in local show-up. But yeah, I think some of these things do both, right? They help you show up as well as stand out. But anyway, I digress as that’s one to clarify that.
Conrad Saam: You and I were just contributors to Darren Shaw’s local ranking factor. What’s your number one?
Gyi Tsakalakis: Number one seems like a no-brainer to me. Change your business name to include keywords. It still works.
Conrad Saam: Really? Come on. This is so 2019 and it still works.
Gyi Tsakalakis: It works. It still works really, really, well.
Conrad Saam: Sorry everyone.
Gyi Tsakalakis: And Google can’t seem to crack this nut, but you know, just to be clear what we mean is not just a change it on Google Business Profile but to actually change the name of your firm from like, Conrad’s Attorney-at-Law to Conrad Seattle injury lawyer or something. Now, again, we’re just talking about what we see working here. Is that good branding advice? Probably not in a lot of cases, right? Especially these businesses that change it to like “Law firm Near me” like not have great branding. In fact, that one won’t probably do that much but the keywords like the practice area, or specific city, or specific stuff, unfortunately, do seem to work. So, come on Google, fear not.
Conrad Saam: Come on, Google, it’s been years. You’re better than this. And we can also use a DBA for this because we’re giving tactical advice. You can do this as a DBA.
Gyi Tsakalakis: Yup.
Conrad Saam: So, you don’t actually have to go and completely change your legal name.
Gyi Tsakalakis: And dear ethics people, some states allow trade names for law firms, but some states at least last time I checked did not so check your State Bar.
Conrad Saam: Wo-hoo, and then you can just throw the words underneath your preexisting logo, so it doesn’t look like you’ve actually made a brand change. All right, I’m so tired of doing that. All right, number two, what’s up for number two, Gyi?
Gyi Tsakalakis: Proximity. So, that’s just, you know, that’s a distance is one of the big three: relevance, distance, prominence and you know, Google’s tightening. They’re clamping down on the distance in which they’re showing businesses from either where the searcher is or what the searcher is looking for. So, if you’re in downtown Chicago, and you search for a personal injury lawyer, they’re going to show you a very small radius of law firms right around here.
Conrad Saam: And the other part to that, the other side to that proximal answer is if there are lots of other law firms around, right? It’s really difficult to be more proximal to the vast majority of the population. So, it does have implicit in the answer relative proximal-ness. Relative proximal-ness? Wow.
Gyi Tsakalakis: That’s an MBA thing I guess they teach that in law school.
Conrad Saam: But you know, it is a competitive thing, a zero-sum game. So, if you’re the only one in town, Merry Christmas. If you are moving downtown, you’re moving into a world of hurt. All right, the next one surprises me, number three.
Gyi Tsakalakis: Does it?
Conrad Saam: Well, the nuance to this was a surprise.
Gyi Tsakalakis: All right. So, this section, I think I believe this was either or this might have been number one. I didn’t memorize the results of the local search ranking factors survey, but I think this might be number one on the survey results.
Conrad Saam: Primary category.
Gyi Tsakalakis: The primary category. Now, I think another thing just about this survey in general, they have to remember is the contributors don’t just work in legal, but I would say this, if you ever tried putting the wrong category in your primary category, let me promise you something, you will disappear from the relevant queries. So, if your Google Business Profile is a personal injury attorney and you switch it to like plumber, let me tell you, you’ll disappear immediately.
Conrad Saam: That or if say, a dirty underhanded competitor switches it to plumber.
Gyi Tsakalakis: Oh, yeah. Right. So, primary category and there’s a lot and again, the guidance here, two things I think are worth noting: one is, primary category, be as specific as you can. Don’t opt for an attorney over, you know family law, attorney, or personal injury attorney, and number two is, category dilution is a myth, right? And so, people used to think, “Oh, don’t list a bunch of categories because it’ll dilute your power or your ranking power for your primary category.” And I believe Darren was a big part of debunking that myth. So, kudos to Darren.
Conrad Saam: A hundred percent. That was the last time the local search ranking factor came out. That was a big part of the conversation as that being a myth. Let me ask you this because I got this question just recently. Hey, Gyi, my practice of law doesn’t really show up perfectly as a category in Google. So, I’m just going to leave myself as a law firm, should I do that?
Gyi Tsakalakis: Probably not and I believe they’ve gone back and forth on this, but I believe as of right now, they still allow for custom categories. The idea is to find one that matches the closest, then I would think custom category. I can’t remember if they allow and this shows how old and removed them getting from this stuff, but I can’t remember if currently at the moment of recording because it changes so often. Whether or not they allow you to use a custom category as your primary. I think they do.
Conrad Saam: So, my concern here is the law firms that can’t map perfectly and therefore, don’t map at all. So, in order to avoid confusion from prospective clients, I understand that. The problem is, if you don’t map at all, you will not confuse anybody because no one will ever see you.
Gyi Tsakalakis: You’ll confuse yourself because you’re wondering why the phone isn’t ringing.
Conrad Saam: Yes, yes. All right, number four. Let’s go deeper on number 4 because there’s a lot to this.
Gyi Tsakalakis: Yeah.
Conrad Saam: You replaced links. Gyi, replaced links with?
Gyi Tsakalakis: I did with services and just to qualify that because all my fans of math links are going be like, what? But you know we kind of thought of this as like what are the things you can do to your Google Business Profile and links? You know, not really to your Google Business Profile and so, I was swapped in, which would be close to the top five for me anyway is creating services. So, editing the services inside your Google Business Profile, is a newish feature on Google Business Profile, but the impact, Darren has tested this. It’s funny because we were going back and forth about this, but the services inside Google Business Profile and having individual service pages on your website is a big factor and they do allow custom services in there. So, hit those up. Go crazy with your services.
Conrad Saam: Okay. And finally, what’s number five which I’m surprised we are down at number five on this, but go ahead what’s number five?
Gyi Tsakalakis: Well, I didn’t write this one, but fake reviews are what it is, but yeah, sad review, both review count and review sentiment are part of the ranking factors. A part of the prominence factor and so these firms that are crushing the fake review game which you know I know you joined and I talked about and maybe we’ll do some clips from that on LHLM, but it’s a huge problem and it is really, really, impactful.
Conrad Saam: Yeah. It is a huge problem and unfortunately, if you look at any big market, you’re going to see lots and lots of reviews, and I would say, in fact, to preview bringing Joy Hawkins in to talk about fake reviews, one of the things that we did ask her is, “Okay, in any given market, in any competitive market should you just not bother doing reviews ethically because it’s all fake?’ And she said, “It’s not that bad but at least one out of the three is usually full of fake reviews.” So, reviews are important. I would not recommend doing fake reviews. I think, Gyi, your ethics, birdie in the ear would not recommend any fake reviews but it makes it stand out so that’s like the answer to the question. Now listen, Gyi, the one thing I thought you were going to give a cynical answer of the absolute best way to show up in Google Local, go ahead. What is the best way?
Gyi Tsakalakis: Well, I’m trying to be less cynical.
Conrad Saam: Wow, Gyi turning down the cynicism, okay.
Gyi Tsakalakis: I mean it was my idea.
Conrad Saam: Who are you and what did you do with my friend?
Gyi Tsakalakis: So, local services ads, right? So, if you can’t do any of these things, just go buy them.
Conrad Saam: Go buy your way in.
Gyi Tsakalakis: But if you can get those ads to spend which is a challenge and I think more, and more we’re seeing sadly that things like fake reviews help your local services ad show up more frequently.
Conrad Saam: All right when we return, we get into, “Is your chat vendor selling leads off of your website?” The answer is yes.
Gyi Tsakalakis: And now for a “chat” chat. Conrad, I am a subscriber to your blog at Mockingbird and I noticed that you have a very interesting story to talk about chat and, you know, we’re going to dive deep into that story. But the thing that I think about here is I think back to the ABA’s legal tech report, which showed that not a lot of people are actually using chat. I think like 80% of respondents say they don’t have chat on their website. I used to be very skeptical of chat. I used to think, you know, it cannibalized phone calls and who wants to chat, but by the way, our data shows that that’s just not the case. I don’t know if you have an opinion on that and the cannibalization thing.
Gyi Tsakalakis: But then on top of that, you know, a lot of these chat interfaces now they can also text. And so, in terms of reducing friction for people who want to use that to contact law firms, I think chat can be a really, really effective thing, but Conrad tells your tale.
Conrad Saam: Well, let me first I want to hit the cannibalization question early because I think it’s important. In general implemented correctly and with the user in mind, adding chat will give people a different way to contact your firm. And that is 100% appropriate, right? And so, what you end up with is, you will lose and again this is dependent on how the implementation goes, but you will lose some phone calls to chat, and chat actually converts at a lower rate than phone calls do.
But overall, and if you handle your inbounds really, really well, overall, the number of leads will increase because some people just do not want to pick up the phone and talk to you right now and they’re comfortable with chat. So, I want to talk about that. And that’s why I like, we really push chat on most of our clients, and very, very few of our clients get there if you have the same experience, but very, very few of our clients because we’re a growth-oriented marketing agency and we work with growth-oriented firms don’t have a chat.
Gyi Tsakalakis: Yeah, but I think, I don’t know. I think a lot of our clients do have chat. But again it’s because of the implementation. I mean, all the primary calls to action are always phone numbers and we’ve actually been using Leadfornow. Shout out to Leadfornow which provides a text interface. You could also link chat up to it, but it’s more of like a call-to-action widget with texting. Because again you know, I think of chat and I’m like, “Well, the lines between these different ways to communicate are kind of blurring” because it’s like, you got a chat, you’ve got a text, you’ve got messaging apps, and to your point—
Conrad Saam: Form fills.
Gyi Tsakalakis: The form fills to your point though I think it’s more about the way that it’s all implemented. In my view, it has always been this, give people options so they can self-select the way that they want to communicate with you, but if you’ve got a modal overlay that’s like blacking everything out with a live chat prompt, well guess what, that’s not what people want.
Conrad Saam: Right.
Gyi Tsakalakis: And if you’re doing that on mobile, you might get a little ding from our old friends over at Big G.
Conrad Saam: And that is one of the many reasons I am cynical when it comes to chat vendors.
Gyi Tsakalakis: But you’re about to give us one more reason to be very cynical.
Conrad Saam: Oh, I mean, it’s going even deeper. The chat implementation covers the phone number on a mobile device, so the only way to interact with that law firm is to chat with them and then you pay that vendor on a per-chat basis. That is disgusting and that is just one of the many ways that chat vendors are horrible. And here’s another one, so I’ll tell the story. This is a true story. It happened to another client of ours. What we found is one of the problems with chat is you’re dealing with conversion, right? And there’s a lot of data that comes out of conversion and there’s a lot of value in those conversions, and what we have found with Engage specifically, and I’ll tell you how they rolled this out, but I’m going to first tell you how it works, and I will then tell you how they rolled it out both of which are amazingly problematic.
Basically what they do is they use chat to try and ascertain whether or not that prospect is within the market of the law firm and within the market, it looks like geography and practice area. Now I asked them how this actually works and I couldn’t get any further detail. In fact, I asked four different people how it works at Engage, I couldn’t get any detail on how it works, but if they determine that prospect is not within the market, what they do is they will take that and I believe send it through that prospect to multiple other law firms through one of the internet brands lead selling services. So, they’re monetizing and they’re delivering that prospect as a lead to multiple other law firms.
Now I get what they’re trying to do here because it is as if you’re basically trying to generate more value out of something that otherwise you seemed to see has no value. If you’re going to do that you better be really, really, good at ascertaining whether or not that prospect is within the market and they’re not, right? So, they erroneously will take a lead and send it to three different law firms and to make it even worse, they will tell the prospect, they gather that prospect’s email information during the chat session, they will impersonate the law firm and say that, they are from the intake department at Smith and Jones law firm and they will tell that prospect, “Sorry, we can’t help you, but we have sent your information to three firms that we believe can, right?”
Gyi Tsakalakis: So, why would a law firm ever opt into this, ha?
Conrad Saam: Oh, it’s almost like you’ve seen my show notes. So, this is like all of you thinking, listening, and cringing.
Gyi Tsakalakis: I don’t get it. I don’t get it.
Conrad Saam: I don’t get it. So, why would anyone ever do this? So, this is called their consumer assistance program and in September of 2021, they sent out an email notifying their clients that they had opted into the consumer assistance program. And I’ll read this because I can’t believe the hubris. “To better serve our clients and your website visitors, (I mean the irony is just dripping) we will be deploying consumer assistance to all Engage legal clients.”
Now, it does say, “If you like additional information on this feature or if this does not seem like a good fit for your firm, please let me know.” But this was just sent out in an email, a mass email and I guarantee you that the vast majority of their clients do not know anything about the consumer assistance program.
Gyi Tsakalakis: Wow!
Conrad Saam: It’s pretty, pretty brazen, right?
Gyi Tsakalakis: “Dear law firm, we just turned you into a lead generation company. We just opened you up to a bunch of potential ethical issues. We’re here impersonating, you’re being impersonated.” Yikes, I mean, yikes, all across the board, and you and your good journalistic integrity reached out to them for comment no doubt.
Conrad Saam: I did. I didn’t get much —
Gyi Tsakalakis: How did they explain themselves?
Conrad Saam: It was really, I think here I can read this out because I’ve got the email that I posted, unfortunately, Conrad Saam is completely misinformed and Engage clients can find an accurate report of how consumer assistance worked here, which is a link to the same thing that I linked to, or they can contact their Engage account representative at any time, and we’re happy to help. But mean they didn’t dispute anything that I said and I sent them the blog so, I don’t know it’s pretty gross.
Gyi Tsakalakis: So, whether you use this particular chat or not and really a couple lessons here, one is, you have to read the terms. You know, we can debate about the effectiveness of this opt-out/in thing, but you got to know what your vendors are doing, especially in this context. So, I don’t care what chat you use, you better call your chat provider up right now or send them an email and be like, “Can you confirm that you’re not sending contacts from my website to other lawyers?” Because again to Conrad’s point and we talked about different dimensions of this. But Conrad, I don’t know how detailed you can tell the story, but for your client, we’re talking about hundreds of potentially either qualified contacts and or referrals that could be made that were generated on your client’s website that were then distributed to many other law firms.
Conrad Saam: Well, I think you hit on and I have a lot of problems with this. A lot of problems, but I think you hit on one that we haven’t talked about yet which are the referrals, right? So, like again, I said I get what they’re trying to do. You have a lead you should try and get value out of that lead even if you can’t help that person. You and I have talked about that over and over again, right?
Gyi Tsakalakis: So, here’s a question for you.
Conrad Saam: Yeah.
Gyi Tsakalakis: This was unclear to me, do I get paid per lead that I refer to somebody else as they give me a discount, or a break or something?
Conrad Saam: So, you no longer have to pay for that chat.
Gyi Tsakalakis: Yay, but isn’t that true anyway because you just say, it’s not qualified or do they not allow you to pay for unqualified?
Conrad Saam: I don’t know enough about the way Engage handles unqualified leads. I don’t know. I can’t answer that question.
Gyi Tsakalakis: I think you can dispute because it is pay-per-chat I believe.
Conrad Saam: The pay-per-chat model is also problematic, right?
Gyi Tsakalakis: It is. I thought I saw something, though. I don’t know if it’s on their page.
Conrad Saam: So, in the blog post and I didn’t get anything from Engage on this specifically, but the client did tell me that they were actually getting paid $10.00 for those leads. So, not only we’re not charging 22 or the pay-per-lead, but you also got an incentive to do it. But I did not get any confirmation from them, and I couldn’t find that anywhere in the emails, right?
Gyi Tsakalakis: So, if you’re a new lawyer or you’re new to online lead generation and pay-per-lead programs in general, do some homework because as Conrad alluded to, there are a lot of issues with pay-per-chat, pay-per-lead. And in particular, in this particular case, there are a lot of things that also concerned me about this whole situation. But you know, in terms of like your law license and opening yourself up to malpractice claims, you know, if you’re in a state that’s joint and several liabilities for referrals, that lawyer that you don’t even know you’re making a referral.
Conrad Saam: Right.
Gyi Tsakalakis: But technically from the consumer standpoint, not only is it “looked like a referral, looks like it’s coming from your firm.”
Conrad Saam: You’re telling the consumer that it is coming from your firm, right?
Gyi Tsakalakis: Danger.
Conrad Saam: They are doing that on your behalf.
Gyi Tsakalakis: Red alert. It’s either a red alert sound.
Conrad Saam: Yeah, we-wiww. That sound brought to you by the attorneys in New York. But one of the many things that drive me crazy about this is those referrals like, “Okay, so this is not a good fit for your firm, right?” So, let’s assume that they’re even accurately making that assertation, right?
Gyi Tsakalakis: They’re not. There’s no way.
Conrad Saam: But they’re not. But let’s put let’s assume that they’ve met that threshold. Even then what you want to do, and we’ve said this over and over again is generate as much value from that, send them out to your friends, send that referral out, and build relationships with other law firms.
Gyi Tsakalakis: Hire another lawyer.
Conrad Saam: Hire another lawyer. Like, realize it like, “Hey, we’re getting hit up to do DUIs all the time, so maybe we hired you. Like do something with this, and this is one of the things that drives me crazy around it like all the time with lawyers is like, “Oh, look, these are all garbage matters. You aren’t what we’re looking for.” Great, but you have to figure out how to extract value from that because you’re doing the really hard expensive part of growing your law firm and you’re getting this asset that someone can leverage, right? And so, you need to get yourself into that mode of actually helping people, and by doing this they are cutting the law firms their own clients out of the opportunity for doing that and that is disgusting.
Gyi Tsakalakis: So, don’t, and in case you missed it, don’t accidentally refer leads to your competitors on your firm’s letterhead.
Conrad Saam: A blinding insight brought to you by Lunch Hour Legal Marketing. Gyi?
Gyi Tsakalakis: And now we would like to issue a correction. “Dear listener, here on Lunch Hour Legal Marketing,
we pride ourselves on giving you tactical marketing advice you can immediately turn around and use in your law firm every episode and reporting the cold hard facts of the legal industry. It is with great regret that we must inform you that we have failed in this mission. In the last episode, we reported that our good friend, Tim Sommeroth, usually listens to Lunch Hour Legal Marketing in the nude. We are ashamed to admit we were mistaken and we are deeply and sincerely repentant. Tim sent us a review to set the record straight and we would now like to read that review.
Gyi Tsakalakis: “Five stars from Tim Sommeroth. It’s hard to exercise while listening to this “can’t miss” podcast because I frequently have to stop to write things down, bad for cardio Health but good for my firm health. By the way, my actual quote from our 2023 Tech Show visit was, “it was wild to listen to you with my pants on since I listened to while working out. For the record, I don’t listen to any podcasts while naked.” Tim, thank you for listening. Thank you for setting the record straight and thanks for the review.
Conrad Saam: I liked how you put one into like a creepy psychiatrist mode there with the background music.
Gyi Tsakalakis: Well, I guess I was inspired
Conrad Saam: Yeah, well done.
Gyi Tsakalakis: by our great audio engineering. Okay, folks we’re not quite there in our goal of getting to 50 ratings and reviews although we did have an influx, thank you to those who left reviews for the show. So, if you haven’t, we greatly appreciate you heading over to Apple podcasts and letting us know what you think. As always, please do reach out to us on the LHLM hashtag, the YouTubes, the other tubes, and everywhere else that you can find us. And with that, we are sadly out of time. Thank you again to Tim and our most recent reviewers. Thank you all for listening. And if you just accidentally landed here,
like our friends who use Engage, then please do subscribe on Apple Podcasts, Spotify and other podcasting doohickeys. Thank you so much for Lunch Hour Legal Marketing, Conrad, and Gyi, bidding you adieu.
Outro: Thank you for listening to Lunch Hour Legal Marketing. If you’d like more information about what you learned today, please visit legaltalknetwork.com. Subscribe via Apple Podcasts and RSS, and follow Legal Talk Network on Twitter, Facebook, LinkedIn, and Instagram.
Conrad Saam: Too much, Conrad? Has this felt too much because I can turn him down even further? My wife wants a gain knob for me.”
Gyi Tsakalakis: Well, at least it’s not a mute button.
Conrad Saam: It can be.
Gyi Tsakalakis: She wants to hear you just a little less.
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|Published:||April 12, 2023|
|Podcast:||Lunch Hour Legal Marketing|
|Category:||Marketing for Law Firms , News & Current Events|
Lunch Hour Legal Marketing
Legal Marketing experts Gyi and Conrad dive into the biggest issues in legal marketing today.