Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating...
How can lawyers get interviewed in the media?
What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law?
Joining me for this conversation is Robyn Stevens, PR expert.
After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens’ experience in the media industry enables her to obtain major media placements for her clients. Robyn creates highly innovative media and marketing strategies that dramatically raise brand awareness and value.
Robyn gives listeners actionable tips on:
[2:00] How to start getting media features
[4:30] Tips for aligning your message at the right time
[6:00] TV vs. print media coverage
[7:50] Pitching tips
[11:10] How to start making media connections
[14:30] Being a recurring guest expert or contributor vs. landing multiple features
[16:30] Secret tips to get media appearances
[20:25] How to differentiate yourself from your competition