Karin Conroy

Karin Conroy

Host of Counsel Cast

Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating award winning websites and building online reputations for law firms. She is a writer for Lawyerist.com, Attorney at Work, Clio, the ABA, and GD USA.
Karin is also the host of Legal Talk Network’s Counsel Cast podcast. Each week, Karin and her guests discuss a topic related to marketing, strategy, and design. The episode will answer your biggest marketing questions and provide you with actionable steps that you can implement right away.
Recent Episodes
February 6, 2023

How to manage your brand on Google with Jason Barnard

How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He...

January 30, 2023

How do you reach an expanded audience? with Becky Robinson

How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service...

January 23, 2023

How do you create a 1-page marketing plan? with Allan Dib

How do you create a 1-page marketing plan? Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that...

January 16, 2023

How do you make PPC work for your firm? with Ameet Khabra

How do you make Pay Per Click (PPC) work for your firm?   What’s the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used...

January 9, 2023

How do you evolve your firm with design? with Gail Doby

How do you evolve your firm with design?   Why is it so important to consider the design of your firm from all angles?   While some may believe that design doesn’t...

January 2, 2023

What is the anatomy of a marketing strategy? with Caleb Roche

What is the anatomy of a marketing strategy?    Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating...

December 26, 2022

What are the myths of being published? with Cindy Constable

What are the myths when it comes to being published?   Do you need to be in every big media outlet to build credibility? How can you become a regular contributor? What...

December 19, 2022

How to do profit-driven marketing with Hannah Smolinski

In this episode, we learn how to do profit-driven marketing with Hannah Smolinski.   How do we ensure our marketing efforts are actually profitable? Are there ways in which we should be...

December 12, 2022

Is a DIY website right for your firm? with Jack Newton

IS a DIY website right for your firm? How do you know if you should create a professional website or a website through Clio’s new website developer app? In this day and...

December 5, 2022

What makes for the most successful website copy? with Erin Ollila

What makes for the most successful website copy?   Is the text on your website actually that important? What makes your website copy stand out vs. your competitors?   Joining me for...

November 28, 2022

Why is marketing strategy so important? with Sara Nay

Why is having a marketing strategy so important?   Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?   What are...

November 21, 2022

How is speaking a marketing strategy? with Grant Baldwin

How is speaking a marketing strategy? How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients? As founder and CEO of The Speaker Lab,...

November 14, 2022

How do you dominate local search? with Stormy Knight

How do you dominate local search? How has Google My Business changed drastically over the years? Is it really enough to try and rank organically? Joining me for this conversation is Stormy...

November 7, 2022

What are privacy policy best practices? with Donata Stroink-Skillrud

What are privacy policy best practices? What are the differences between privacy policies, cookie policies and terms and conditions? How can you ensure you’re compliant with the correct policies in your country?...

October 31, 2022

What story should you tell? with Karen Eber

What story should you tell? What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to...

October 24, 2022

What does ecommerce look like for lawyers? with Kathryn Smith

What does ecommerce look like for lawyers? Can you be in ecommerce without a product-based business? Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small...

October 17, 2022

Is balance realistic for lawyers? with Steve Fretzin

Is balance realistic for lawyers? How can lawyers create space in their lives for work, family, vacations, and living fully, with clients and scaling their practice? Joining me for this conversation is...

October 10, 2022

What measures of success matter most? with Mark Graban

What measures of success matter most when it comes to marketing efforts and lead conversion? How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t...

October 3, 2022

Why are smart lawyers so bad at conversation? with Celeste Headlee

Why are smart lawyers so bad at conversation? What makes one person excellent at conversation and another terrible? Does it come down to listening? And are there ways to develop these skills?...

September 26, 2022

How can law firms rethink lead gen? with Tom Shapiro

How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation...

September 19, 2022

What’s next in digital marketing? with Jessica Aries

As marketing trends continue to evolve, what’s next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing...

September 12, 2022

Why is it so hard to be a happy lawyer? with Dannie De Novo

Why is it so hard to be a happy lawyer? It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can...

September 5, 2022

How can lawyers build communities with live streaming? with Stephanie Liu

How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it...

August 29, 2022

Where does most SEO go wrong? with Eli Schwartz

Where do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth. In this episode, Eli Schwartz joins me to...

August 22, 2022

How can lawyers get interviewed in the media? with Robyn Stevens

How can lawyers get interviewed in the media? What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of...

August 16, 2022

What are the best marketing methods for introverted lawyers? with Tara Reid

What are the best marketing methods for introverted lawyers?  There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this...

August 8, 2022

How can women lawyers be financially empowered? with Sibongile Ngako

How can women lawyers be financially empowered? Why is it important to feel heard, respected, and create boundaries in the workplace? Sibgongile Ngako joins me on the podcast this week to talk...

August 1, 2022

How can lawyers use the power of story? with Bridget Cook-Burch

For lawyers to position themselves as industry thought leaders, they need compelling content. Listen to why storytelling for lawyers is so important.

July 25, 2022

Why do lawyers need a happiness formula? with Mike Duffy

Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms? Joining me for a conversation about creating...

July 18, 2022

What sources of failure should lawyers plan for? with Drs. Kim & Todd Saxton

What makes a startup law firm successful? Learn how to reframe failure to succeed in business development on this episode of Counsel Cast.

July 11, 2022

How are lead gen and personal branding the same? with Mary Henderson

How are lead generation and personal branding the same? Did you know they go hand in hand?   Your personal brand amplifies your lead generation strategy, and helps to build credibility around...

July 4, 2022

Why do you need to read more? with Dr. Danny Brassell

Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell. There are so many benefits to reading that span wider than we can...

June 27, 2022

How do the mentally strong manage their money? with Winnie Sun

Tips for Better Money Management and Smart Investing

June 21, 2022

How can lawyers be healthier? with Julian Hayes II

How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it?

June 13, 2022

How do you build a dream marketing team? with Veronica Romney

How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary.

June 6, 2022

Why your law firm can’t ignore website accessibility with Amber Hinds

Listen to this episode to learn why your law firm can’t ignore website accessibility. As technology advances, we must remember to create our content and websites in a way that is accessible...

May 31, 2022

What are the social media trends for 2022? with Katie Brinkley

Social Media Trends Lawyers and Law Firms should Look for (and Follow) in 2022

May 24, 2022

Where do most initial consultation calls go wrong? with Liz Wendling

Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of?

May 16, 2022

Why should law firms build empires not kingdoms? with Travis Fox

Are you building an empire or a kingdom? Building a law firm that brings you fulfillment.

May 9, 2022

How can lawyers leverage the power of LinkedIn? with Allison Nunes

How do you leverage the power of LinkedIn as a lawyer?  LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great...

May 3, 2022

What’s a law firm worth? with Bharat Kanodia

Law Firm Pricing Guide: How do you figure out what your law firm is worth?

April 26, 2022

How can you avoid social media overwhelm? with Andréa Jones

Tips on how to strategize and grow your law firm on Facebook, LinkedIn, and more!

April 18, 2022

Why does mentorship matter for lawyers? with Illana Raia

The Value of Having — and Being — a Mentor in the Legal Field

April 11, 2022

How do you start a new firm and deal with uncertainty? with Jeremy Widder

Strategy Under Uncertainty; Steps to Take When Launching a New Law Firm

April 5, 2022

What is an intrapreneur? with Art Bell

What is an intrapreneur and how can it help your firm?   Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm...

March 28, 2022

How do you attract an ideal client with your brand personality? with Kaye Putnam

Having a great product or service isn’t enough, you need a great brand personality to match! How to create a strong brand personality (and why it's important).

March 21, 2022

What are the four words that can transform your sales? with Merit Kahn

Stop selling. Start getting SELLected.

March 14, 2022

How do you monetize podcasts? with Simona Costantini

Here's how to get started with podcast monetization.

March 8, 2022

How can lawyers give better presentations? with Tyler Foley

How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more? Whether it’s to your firm partners, or addressing a judge and jury, this week’s...

February 28, 2022

How does your style attract your ideal client? with Melanie Lippman

How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do...