In this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate.
The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-fit to the law firm’s specializations and target audience. We also cover common mistakes in lead generation, such as a poorly converting landing page and lack of consistent marketing efforts. Jenny emphasizes the importance of regularly posting on social media and committing to a marketing strategy for at least 90 days. The conversation touches on the concept of a marketing funnel and the importance of understanding it to avoid marketing pitfalls.
Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads.
With a track record of building over 375+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences.
Jennie’s mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker and consultant who inspires audiences with her expertise, passion, and practical advice.
Jennie gives listeners actionable tips on:
- [0:00] Intro
- [1:01] Why is SEO not necessarily the place to start
- [2:32] What is a lead magnet + examples
- [8:37] Where does lead generation fit in to the process
- [12:34] How does her fractional CMO program work
- [17:36] Where people make the biggest mistakes regarding lead gen
- [21:58] Signs your lead magnet isn’t working, and how to fix them
- [27:35] Book review
- [34:11] One big takeaway
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