In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients.
As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships.
Jen gives listeners actionable tips on:
[1:45] What happens when clients’ social approaches are not working
[5:05] The impact of lack of social connection
[6:40] What happens when people who are lacking connection also lack social competence?
[10:15] Tips for connecting with clients and helping them become approachable to their audience
[11:30] Harnessing the fear of standing out
[15:55] Tips for standing out online and making a good impression
[16:50] Do the same connection methods work for everyone?
[19:25] How to avoid shiny object syndrome and build meaningful connections with intentional marketing