In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients.
Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice.
A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way.
Jessica gives listeners actionable tips on:
[3:30] Diversifying your content strategy
[4:45] How to know if a platform is worth investing energy into
[8:35] How AI has taken over
[10:45] Her agency’s main social media platforms and why
[12:40] Strategies for repurposing content
[14:45] Advice for staying professional while keeping up with trends
[20:10 How messaging changes on each platform
[24:35] The consumption of video content
[29:25] Telling clients they don’t need to use a platform just because their competitors do it
[38:30] Is there a benefit to still using Facebook