Conversations From ‘A Seat at the Table’, Part II: Ethics, Money, and the Art of the MSO Deal

We’re heading back to Vista Consulting Team’s “A Seat at the Table” event for one of the best conversations Conrad and Gyi had there, and it’s been sitting in the vault for a reason. Josh Porte, Partner and M&A Attorney at Holland & Knight, joins the guys to break down the ethics and mechanics of MSO deals, and with private equity continuing to move into law firms, this one’s more relevant now than when it was recorded.

Josh co-leads Holland & Knight’s legal services transactions team and works both sides of these deals, buyers and sellers. He breaks down Rule 5.4 and Rule 5.3, the two rules that actually shape how an MSO can be structured and how money is allowed to move between the MSO and the law firm; plus transfer pricing, AI-native law firm structures, rollover equity instead of non-competes, and how EBITDA multiples drive valuation. Whether or not you’re interested in dancing with the PE people, Josh makes the case for running your firm as if it’s always ready to be sold.

The News:

• Turns out a lot of the internet isn’t written by people anymore: How Much of the Internet Is Written With AI?
• Morgan & Morgan gets blocked from the Harvard body-parts case over an old AI citation sanction:  Morgan & Morgan Atty Barred From Harvard Suit Over AI Error
• And a Georgia arbitrator hits Morgan & Morgan with $4.3M for settling a case without the client’s permission: Marietta man wins $4.3M in fight against Morgan & Morgan
• Your rank tracker is about to get a lot less reliable: Google confirms deploying goto URL redirects to search results links

Want to hear more about what we learned from ‘A Seat at the Table’? There’s a place for that: Tidbits – Lunch Hour Legal Marketing 

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On the road again…

• We’ll be joining our good friends at Case Status CX Summit for a live episode! CX Summit 2026 | The Legal Client Experience Conference

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