In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply.
Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Branding Podcast. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business.
Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm comprising a book series, speaking series, and personal branding program that is designed to help authors, podcasters, speakers, coaches, and business owners differentiate themselves.
Tonya gives listeners actionable tips on:
[1:25] Building a personal brand
[2:40] Brand building formula
[3:25] Defining your personal brand
[5:50] Understanding where you’re marketing yourself and your firm
[8:55] The point of differentiation vs. positioning
[18:35] Understanding how your serve your clients
[20:40] The five critical questions when it comes to positioning
[21:50] What lawyers get wrong with branding in general