A case study in marketing mastery with Daniel Callahan

In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years.

Daniel is the President and Managing Director at California’s premier litigation firm, Callahan & Blaine, and the Owner of Callahan Consulting. Throughout his career, Daniel J. Callahan has always been known as one of the top trial attorneys in California. His notable jury verdicts included a $934,000,000 jury verdict obtained after a three-month jury trial in a complex business dispute entitled Beckman Coulter vs. Flextronics. This unanimous verdict was the largest in California in 2003 and remains the largest in Orange County history.

Daniel gives listeners actionable tips on:

• [4:15] How marketing has evolved over the years, and the tactics Daniel is still using today
• [6:05] How much time to put into traditional vs. online marketing
• [13:55] How to approach internet marketing
• [20:25] Marketing mistakes made over the years
• [22:35] Perfecting your elevator pitch
• [26:20] Daniel’s book recommendation
• [35:00] One big takeaway from this episode

Resources mentioned in this episode:

• Man’s Search for Meaning by Victor Frankl

Connect with Daniel here:

• https://www.instagram.com/dancallahanconsulting/
• https://www.linkedin.com/in/callahandaniel
• https://www.facebook.com/dancallahanconsulting
• https://callahanconsulting.com/

Connect with me

• Instagram
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• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com