In this episode, Adam Sinkus joins me to discuss how to get more leads from your website.
He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation.
Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics.
Adam gives listeners actionable tips on:
- [2:00] Why your website needs constant attention
- [5:35] How to improve leads to and from your website
- [7:15] The power of having clear CTAs
- [10:40] Creating “secondary calls to action” on your site
- [13:25] Marketing strategies you can develop from have a website, including targeted ads
- [14:10] Creating a look-alike audience
- [17:05] Adam’s book review
- [20:20] Focusing on your website visitor
- [25:05] Designing an easy client experience on your website
- [29:20] Organizing the information on your website
- [30:15] One big takeaway to implement right away
Resources mentioned in this episode:
Connect with Adam here:
Connect with me
Adam: Hey, thanks so much for having me on. My name’s Adam Sinis, digital marketer, managing partner of a purpose partnership where we’re helping companies you know, branding, content, marketing websites, seo and pretty much anything you can think of in marketing strategy. We have the team to help you out with that.
Excited today to talk about websites though.
Karin: Yeah. Thank you so much for being here, Adam. We are going to, I know we spent a lot of time recently talking about kind of theory and all of that other stuff, but today we’re gonna dig into more tactics like you were, we were talking about before we started recording. And we really are gonna talk about leads, because that’s, Everybody’s big million dollar question, right?
And so the topic of the show is how to get more leads from your website. So we’re gonna not just talk about leads in general because there are a lot of other ways other than your online presence to get leads, obviously. And I just real quick wanna reinforce this idea that. Marketing is not your entire, online is not your entire marketing strategy.
You should be doing a lot of offline traditional stuff like networking, going to events, you know, all that other stuff that we’ve all been doing forever. So anyways, so you know, that little ca caveat sort of set aside. But we are gonna specifically talk about websites. So, so thanks for being here.
This is gonna be a good conversation. I, I love kind of digging into like the little tiny, the nitty gritty of websites.
Adam: Absolutely. Yeah. No, it’s It’s so interesting because people think, like, I put my website up there and I, I listed it on Google and now I can set it, forget it, and I can go do all the other stuff. And, and the reality is, is, you know, just like everything we do in marketing, it requires constant attention and,
Karin: let me like dig into that for a minute because I literally had a client who, we did their site two or three years ago and there was some update, something happened and her husband is their IT person and he emailed me and he said, I don’t even understand how this happens once you put a website up.
Shouldn’t it just be there forever? So, I mean, you and I are laughing, but I mean, like, if you’re not a website person, that’s a legitimate question. Like I, you know, it’s kind of like, I feel like it’s kind of like driving a car, like I just want my car to work. This idea that like I could be at a stoplight and my transmission could fall out.
That is not okay with me. Like I just wanted to do its thing. So let’s answer that first. Why don’t I, I’m gonna kind of tee you up for that one. Why? Why is that not the case?
Adam: Well, so there’s a couple things at play, right? So I always tell people Google is like your favorite toddler. They like shiny new things, new things to look at and see and experience all the time. And so when you set it and forget it with your website Google sets it and forgets it as well.
Karin: Yes. Especially the forgetting part.
Adam: Especially the forgetting part.
You know, the other piece is, you know, there’s constant security updates. Most people are hosting websites on WordPress or building ’em on WordPress. And there are constant updates that are for security, that are for functionality. That also help your site run faster as well. And so we have to actually go in and address that.
And the reality is, as much as we like to say that all those updates happen perfectly, sometimes they
Karin: they don’t.
Adam: You know? And so you have to be on top of that to make sure that functionality of your site is remains as you expect it to be, you know?
Karin: I was gonna add that what, the way I usually, the analogy I usually use because people are familiar with it, is it’s like the app’s on your phone. And I think we’ve all gone through the history of having a phone where you know there’s an update and then you don’t do it, and all of a sudden that app is not working right.
It’s the same idea. You know, there’s different reasons for those updates. It could be security, it could be a bug, it could be. Whatever, but if you don’t update those, they’re gonna break. And then sometimes even when you do update it, like you’re gonna have a problem there’s gonna be something that doesn’t quite cooperate with another thing and you have to fix it.
Adam: Yeah, no, absolutely. And then the last piece that I think we often forget about is content, right? Your content can’t be stagnant on your website. You should, it should constantly be changing, morphing. You should be adding things to it as time goes on. You know, and, and that’s a really, really big piece of, you know, we talked about Google being the, the toddler that it is and liking shiny new things.
That’s a big piece of that.
Karin: Yeah. Okay. So the, excuse me. The website needs to be updated. You need to be kind of in there doing things, keeping it, you know, Healthy and functioning and doing all that other stuff, but let’s assume that we’re doing that and we’ve, or we’ve got somebody that’s helping us to do that. So now we’ve got this website, but it’s just kind of sitting there.
What is, let’s, let’s pretend we just launched the site in the last month or two.
What’s first thing that you would recommend to your clients so that they can improve the likelihood of getting a lead from that website?
Adam: So number one is get your Google Google Business Profile updated and representative of the same information that’s on your website. Get your Bing business profile updated the same way, and get all of your socials updated
Karin: Why are you adding Bing in there? I feel like that’s kind of a unique little added bonus kind of tip or trick there. Why are you, why did you mention Bing?
Adam: Because it’s all about directories, right? Google. Google is looking for websites that are up to date and credible. The more places you are listed as a business, the more credible Google sees you, especially when everything like phone numbers and addresses and services and all that stuff match and Bing is considered a high authority.
A high authority directory, so therefore it gets bigger weight than say you know, your local Chamber of Commerce directory.
Karin: Okay. All right. So it’s just a good place to be listed because it gives you a little more validation.
Adam: Exactly. Yep. Yeah, you don’t have to, you don’t have to go in and like update it like crazy. Most people, most of my clients, we, we get it set up and we check it like once every six months and make sure everything is still relevant and the phone numbers are correct and, and keep it moving. But we don’t do a whole lot with it.
It’s just being listed there is important.
Karin: Yeah. Okay. Awesome. All right, so, number one, get your Google Business profile up and running. Get that lined up with the same things you’re saying on your website.
What’s some other things people should be doing from the get go to focus on the potential for leads?
Adam: Yeah, absolutely. So, creating clear calls to action
Karin: Oh Okay, let’s, let’s slow that one down for a moment because
Adam: I know
Karin: and I talk about that every day, I’m sure, but it is not happening on a lot of attorney sites. And I will say, because oftentimes it’s because people don’t wanna come across as salesy or whatever. But let’s talk about. What that is, number one, and then the different kinds of calls to action.
Adam: Absolutely. Yes. So first of all, call to action simply means I’m asking you as a visitor to my website or my social or wherever to do something, to take an action that’s going to provide me into a funnel that’s going to provide me an opportunity to contact you directly. And you know, you’re right. You, you mentioned a lot of times people look at that and go, well, that’s really salesy.
Well, it doesn’t have to be salesy. I,
Karin: how gimme some examples?
Yeah, so like 70% of the calls to action that I use on on, on a lot of websites that I develop come down to leading into funnels. So let’s give something away for free, a free guide, a free one page, a free 15 page e-book on fill in the blank, right?
You know, that gets them into your email list. And then from your email list, now you’ve got an engaged audience that you can then sell to.
give me another example if they don’t wanna do an email list?
Adam: yeah. Absolutely. So set up a free consultation. You know, I like that one, especially
pretty popular with most lawyers too. It’s either a free consultation or. You can take the word free out if that doesn’t work for what you’ve got, how you got your firm set up. But yeah, I see that all, you know, all the times, you know, contact us for a consultation and then that’s either gonna go into like your calendar link or maybe it just links over to your contact page.
Adam: Absolutely. Yep. Either way. Either way works. I think, you know, if you have the availability, running it to a calendar page makes it more concrete for people. You can also, you people are also a lot more giving of information like phone numbers e and email addresses when they know that I’m giving this so that I can set an appointment as
Karin: that’s, that makes sense. As opposed to the email list that you were talking about earlier where they’re like am I just gonna get a bunch of spam? If it’s a really good giveaway, if you’ve got a really good freebie that you know, people are asking about all the time and, and you, you’ve really honed it down.
Then that’s one thing, but a lot of people are kind of hesitant about, you know, handing out their email. So, I think that’s a good point to, to provide that calendar as the other option if they’re like I just really
need a phone call. I need to, to set this up with you.
I was gonna say, and you know, the way to do to build that into your schedule is just plan like an an hour or two hours a day where you could have, so to speak, office hours.
Adam: You know, and, and that, that makes it a little more manageable, so you’re not like opening up like all day.
You’re just opening up, like, I’m available on Mondays and Wednesdays from two to four.
Karin: Yeah, exactly. So another thing I talk about a lot that I feel is not talked about a lot is
secondary calls to action. So let’s assume that you’re a divorce lawyer and people are coming to your site and they are just thinking about it, and that divorce may not be. Happening today that may be happening six months from now or somewhere in the future.
This is where you, that initial call to action, that schedule a consultation, they’re not ready for that. They don’t wanna do that today. So then, so then what? So then you know, how do you kind of plan for that and make sure that you can kind of set up a system where you’re kind of staying in touch with that, that lead.
So what, what’s your recommendation for that?
Adam: Yeah. So number one is how can we get them to engage in a newsletter around something that they care about, right? So in this case, you know, how can we get them engaged in a newsletter that talks about divorce and what to do during, before, after all that kind of stuff. Number two is, you know, find ways where you can give them, you know, where you can offer them a free guide.
Towards that, and we talked about that. And then last is setting up having a blog on your site and creating articles that are relevant to that topic with that kind of secondary it’s not really a pitch of, you know, come by my services. Right. But it’s, we solve for this, you know, experts in this.
That’s a really important point too, that you’re not pitching. Your services, you’re not coming across too salesy. It’s not like the used car salesman are you ready to buy? You ready to buy, you ready to buy? It’s the other really high quality sales people that we’ve all kind of come across in certain kind of situations where it’s like you feel comfortable.
You don’t feel that like, oh, please just get away from me feeling. You just feel like, okay, they really understand. They also understand that this isn’t probably gonna happen today, but I wanna keep in touch and, and all of that stuff. So it’s really important to recognize that people are at kind of different places in their, the life of their relationship with your firm.
And if you’re missing out on that secondary call to action, you’re probably missing a majority of your leads because most people gonna be ready today.
Yeah. You know, it’s the fallacy that if I get them there, they’re just gonna click on my services and buy it. Right. know? And, and the reality is, is that most people take seven to 10 touches before they actually make a purchasing decision. So that means that you need to get them there si at least six more times before they’re gonna buy from you.
And so, you know, we have to create opportunities to do that, to get them back.
Karin: So what other kinds of things somewhat related to the website, but do you also recommend doing things like retargeting ads where Okay, they’ve come to your website and. But now you, they’re over and everybody’s seen this. You’ve gone to a website, then you, now you’re on Facebook and you’re seeing ads for that exact shoe that you were just looking at.
Do you recommend stuff like that?
Adam: I do, I, I, you know, I think there’s, there’s two ways to look at it, right? So number one is retargeting ads. And I think that’s really, really powerful because you have somebody that’s been to your website or somebody that fits a persona that’s been to your website,
and so they automatically become a tend to be a higher engaged.
Potential lead at that point.
The other one is look-like audiences. And, and that comes, that’s a, you know, that’s, that’s kind of another strategy off of retargeting.
Karin: So describe what that is. Cause I would bet most people don’t even know what that is.
Adam: so the, the concept of a audience is you take your audience stand in front of a mirror. And it’s the, it’s the, what you see in the mirror is that look like audience, right? It’s all the people that share, share the same characteristics, the same demographics, the same web habits that your current audience carries.
And so it creates an, an entirely new audience for you, but it’s built on what you know is actually already participating in your content.
Karin: Yeah. And so where do you I already know the answer to this, but I’m just gonna cue you up on,
so where do you see these and how do you do that?
Adam: So most commonly on the social networks is where we see these we’re teeing ’em up through Facebook Facebook ads, through LinkedIn ads are the, are probably the most effective way to build those look like audiences. it’s a super, super powerful
Karin: it, it’s amazing and it’s kind of, it was, it was been around for a while, so it was, it’s kind of an AI thing before AI was a thing, but basically you’re, you’re going into whatever social media platform, you wanna do ads on Facebook slash Instagram. Or LinkedIn are probably the two most common where our clients are doing that, and you create a campaign and then it gives you the option for do you want to also create a lookalike campaign to this first campaign.
So it’s basically like, okay, we’ve got all this information from all of these people in this first group. That took, you know, some, a significant amount of work cuz they had to go to your website, they had to do a thing, they had to click at least once, and then they had to also be cross-referenced over here into Facebook or Instagram or LinkedIn, wherever, wherever you’re doing this thing.
And now we’re gonna go find other people just like that. And it’s like, yes, please. Like, go do that work for me. That’s, that’s, it’s a really, like you said, it’s a really powerful way to just exponentially expand out your audience for your ads. So that’s a great suggestion as well. Okay.
Anything else coming back to the website in general in terms of leads that you think people might not be thinking about?
Adam: Yeah, so, my buddy Jay Bear. He preaches help, not hype. Right. And I, I absolutely, I, I love this philosophy, but it’s the simple philosophy that everything we put out into the world should be about helping our target audience,
Adam: not hyping who we are and what we do.
Karin: Oh my gosh.
So. It is time for the book review now suddenly, so I just wanna mention that if you haven’t already seen, we have a library of all the books that our guests have recommended on the website and it’s a really good resource for good.
Book reviews, good things that they’re, the guests are only allowed to do one book, so they gotta pick a good one. So go and check those books out and then they cross reference the show as well. So you can kind of see why that’s a good book. How that ties into what we were talking about. So you started mentioning Jay Bear, what’s the book that you’re gonna recommend and, and that we’re gonna add to the library.
Adam: Yeah, we’re at it’s utility. It’s why smart marketing is about help, not hype, it. It, it really is. It’s about building the foundations of how do we help our audiences be better instead of just talking about ourselves. Because, you know, let’s be honest that that’s the sleazy used car salesman. gonna sell you the greatest car in the world.
I have it for you. Right? And everybody goes, no
Adam: Right. You
Karin: And not only that, but like, I don’t really like you now and I don’t really wanna work with you because you’re not talking to me about what I need.
Adam: Exactly. Exactly. So, you know, so he builds, he builds through a couple of different awareness strategies. In the book, he talks about three facts the three facts of utility marketing, which is self-serve information. How do I go help myself as a consumer? are you as a business being radically transparent?
And then how is this relevant to me now?
Karin: Me the seller or me the
Adam: Me the consumer.
Karin: Okay. Okay, awesome. Yeah, I think this is, so, I talk about this I feel like every day, but a lot of firms get this wrong and they lead, you know, if you picture the front of a website, the very front page and the main header section and that big first impression message, a lot of firms are leading.
About themselves. And it’s not at all about how they can solve problems. It’s not about that potential client. It’s about you know, we’re such and such law firm in such and such city, and they’re just gonna click right on. I mean, it just doesn’t work. And I think this is a perfect tie into this idea of leads because It’s kind of, it seems sort of like a, you know, multi-step process, but if your message doesn’t resonate, forget everything else.
If you’ve spent all this money on SEO and retargeting ads and you know all of this other stuff and they come to your website and it’s like, Wa, wa, you know, forget it. Like that was such a waste. So it’s like you have the, the worst foundation, but you’re kind of spinning your wheels with all of these other things.
And this is when firms come to me and say, oh, that stuff doesn’t work. And it’s like, Yes, it does. It does if you do it
Karin: Yeah. So, so talk more about, like, that sounds like a great book. I also just wanted to add, we’ll, we’ll obviously link to the book and add the kind of comments about the book on the show notes as well, so that people can get that.
But so talk about why that’s important in terms of like the focusing on the visitor
Adam: Yeah. Yeah. So you talked about, I’m gonna, I’m going to circumvent this. I’m gonna start with the head of the webpage right. first come to it. You know, this is, I think the number one myth that most webpages have is they come, they talk about themselves as a consumer. What I wanna see in that first.
Piece of the web page. I’ve got about three seconds to make a snap decision whether I’m gonna read further or not. I want to see how you solve my problem.
Adam: Why do I care to read more? Right? Is is really what it comes down to. And so that’s where we have to step back. As business leaders, as business owners, we have to go, okay, it’s not about me.
Adam: It’s about them. And so, you know, we have to always take our business owner hat off and our consumer put our consumer hat on and go, if I’m the average consumer of my product one, how much do I know about this? You know, in the case of, in the case of legal and law firms, I’m gonna say the average consumer is.
Very, very basic in
knowledge of this, you know? And so, you
Karin: And that’s the whole reason they’re seeking you out because they’re assuming you’re gonna fill in that gap where they don’t need to go to law school to solve their problem. That’s why you did that.
Adam: exactly, exactly. So, you know, so it’s, you know, it’s, how do, first of all, how do I make it so that, Somebody with a basic knowledge can come in and understand how I’m going to be able to solve their problem.
counsel-cast_ep93-adam-sinkus_adam_sinkus-moyvys6nc_cfr-synced_2023-may-11-1805pm-utc-riverside: Number two, it’s, is that problem relevant? You know? So often I see it like I had a conversation about a week ago with one of my clients.
He’s like, yeah, I’m so excited. I’m ranking number one for my company name. I’m like, great.
Awesome. That, that’s awesome.
that are searching for?
That’s, that’s what, that was my next question. I said, you know if anybody’s searching for that besides you and your
Karin: And your Yes, exactly. Yeah.
Adam: you know, and, and he kind of, he kind of got wide-eyed and light bulbs, the light bulb turned on and he is like, oh, I get it now. Right.
Karin: spent a lot of time on that, but once again, I feel like the, the problem that we’re sort of circling around and is, is ego. You know, that is such an ego exercise. Like I want to see my own name when I Google it, and it’s like, why? Does that have anything to do with your customer or your client?
No. Then you gotta set that aside because this not what, what this is about and this is not how you’re gonna make money or get leads.
Adam: Absolutely. I, you know, I think the other thing that we forget about, and, and I see this so in, so many of the you know, the, we can get you this, these rankings in 30 days and we get you x amount of leads in the next 30 days
pitches. What people forget about is if we lead with value, build a foundation around our consumer.
Adam: Then it’s not about today’s leads. We might have a few less leads today, but six months down the road we’re gonna be, it’s gonna be a machine. It’s just gonna keep regenerating new leads, more leads.
Right. Well, and the other thing is that you don’t want just a pile of leads because so many of those, if you do kind of go through your spam folder and find some of those messages, so many are gonna be garbage. And so then that alone is a project to just filter through and find if there is anything sort of okay that you might wanna follow up on.
But when you change your messaging, And you align, you know, everything on your website with your brand and your position and and what those leads are looking for. Then all of a sudden the quality of the leads goes way up as well because you can tell right away, like this is the person that saw that message that it resonated.
And I can tell right away myself, even when I get on a sales call for myself. When this is gonna be, I, you know, I’ve been doing this long enough, I can filter out and say, okay, this is gonna be a good one. Or this is not like we are gonna cut this short. I am not gonna sit on this call for very long. And and so, you know, we all have those kind of definitions of what makes a good client and everything.
And if you don’t, you should. And so you should be able to tell right away when they come in. Oh, okay.
This looks. Legitimate, and this looks like a quality lead that probably spent some time on the site and it resonated with them.
Absolutely. You know, speaking of spending time on the site, I think that’s something that’s really interesting. You know, because I’ve done a lot of research on user experience with websites,
Karin: Yeah, that’s, that’s really ties into the leads and the lead quality if they’re spending time on the website. Right.
Adam: Yeah, absolutely. The other thing that ties into it is how easy is it for me to go from the page that I enter the page that I turn into a customer?
Karin: Oh, that’s awesome. There used to be ages and ages ago, Seth Coen used to say that they should be able to get everywhere they need to go in three clicks. And I think that’s, you know, that varies now because you really want them to kind of spend some time over here and then do this, and then do the other thing.
But nothing should be complicated. It shouldn’t be hard to find what, what they’re looking for. So what were you gonna say about kind of the time on the site and how that relates to what we’re talking about?
Adam: Yeah, so you know, one of the things that. As they move through the site, as they take their clicks, one, we have to make sure that those clicks are intentional, right? So those calls to action from the homepage to the content that we want them to go see to the buying, to eventually that buying cycle have to be very, very intentional.
Number two is we don’t want to have everything at the top of the page specifically where they can just, you know, click and not actually read. the page a little bit, right? Menu up at the top. Great. But let’s have some buttons that take, carry them into blogs. Thinking about your blogs, right?
How can I link one blog to another blog them reading further? You know, is all these things that we can craft an intentional customer path. So in the case of your, we were talking about the, the. Person that’s looking into divorce, right? So if I can craft this experience where they hit the, hit the homepage, they’re like, yeah, I wanna read more.
Thinking about a divorce call to action, moves them to a couple, a blog about divorce, and this is, you know, so now they start reading through, you know, the top five things I need to do if I’m considering divorce. Right? And within that, now we’ve got a couple of links in that, in that blog that carry ’em to other content.
But at the bottom of that blog, we also have an opportunity for them to go schedule a consultation or schedule, you know,
Karin: some action.
Adam: Take some action, right? What we’ve done is we’ve created this path where every blog that they touch should have that call to action to them to take some action on it. But we’ve also created the opportunity where they could potentially spend 5, 7, 10 minutes on our site reading information, and immediately we go from, you know, just another Google.
Site that they found in their search results to, oh, these people really know what they’re talking about and they’re gonna
though too. Yes, they’re gonna take care of me and they get me too because they’ve al they’re answering these questions I didn’t even think about. The way I like to think about it is we travel quite a bit and I know I’m on a great site when I have like, I. Five tabs open. So if I’m on a site that’s talking about, let’s say I’m on a, a travel site that’s talking about a certain city and I’m trying to decide on a hotel to stay at.
And so I’m reading through an article and like I start opening all their links from that article and I’m like, Got, you know, so anytime. Imagine that kind of content where you are providing all these resources, all this information, and you’re just trying to keep them around. But it’s gotta be good stuff.
Like they’re not gonna stick around if you’re just kind of saying the same thing. They, that’s very obvious that they could Google that they, anybody else is saying
you wanna give them. Links or information or details that they hadn’t even thought about. And if they, if you can get them to kind of open multiple tabs on their, in their browser, then, then you’re solid.
Then, you know, you’ve done done a, a great job. So kind of think about about it like that.
Adam: Yeah. You know, the other thing that you’ve gotta think about is how you organize the information right? Because, I mean, let’s be honest with, with Google, virtually every piece of information in the world is available. And if you search deep enough, you’ll find it all
Adam: You know? But how you present and build the information and create that ex how somebody experiences the information is just as critical as the quality of content.
Karin: Well, exactly and what you were saying about Google having all the information, but it’s like, I don’t wanna go and find that. So if they have provided that information, they’ve done all the research and they present it in a really compelling, easy. Way to access that. Then once again, you’re just kind of being a resource, you’re being helpful and you know, they’re, you’re building that trust and, and likability and all of that stuff.
Adam, what’s one big takeaway that you’d like people to get from this show?
Adam: Gosh, we’ve talked about so many great things.
Karin: know, I feel like there’s a lot of really good takeaways like look good. I love these shows where it’s just full of little tips and things where I imagine people like, like with a little notepad writing down, okay, we gotta try this, we gotta do this, you know, and we gotta make double check this, this, and this.
Adam: Yeah, no. I would say probably the, the biggest takeaway and the one that we kind of kept going back to is it’s not about you as the business owner, it’s about your consumer. So number one, everything you do should be to serve. You’re consumer, and long as you’re doing that, the rest of it will come.
The leads will come, the traffic will come. Everything that you’re looking for from your website and and your online presence will start to come forward.
Karin: Yeah, it’s kind of the answer. Not everybody wants to hear because everybody wants to say, oh, like, you know, the topic is how to get more leads. They want to hear that, oh, there’s like an AI that can do that for me. Or I can click a button somewhere that I’ve accidentally turned off and then all of a sudden, or you know, there’s some like golden ticket Willy Wonka type.
Thing where all of a sudden it’s just gonna happen. But your clients are way smarter than that, and the good ones are gonna be, you know, kind of cynical maybe, or definitely they’re analytical and they’re going in and they wanna know what’s in it for them. And so if you lead with yourself and your ego, It’s not gonna happen.
And so all of these other tactics that we’re talking about, they don’t matter. So I think that’s really important. It’s like that’s the solid foundation that you, where you have to start.
Adam: Yeah. Yeah. You know, and, and, and the reality is, is, you know, you don’t build marketing for today. You build marketing for three months from now.
Adam: know, and so the fallacy of if I just go fix these five things on my website today you know, while that might result in a few more leads today, what we’ve talked about today is building solid foundations that will help you long term continue to build and grow leads.
Karin: Exactly. Oh, that, I think that’s the perfect place to finish cuz that’s just like wrapped it all up in a little bow right there. That’s, and that’s it. That’s, you know, as much as we were talking about tactics and we said we weren’t gonna do theory and strategy, we, we are at the same time. Because you can’t do those without the strategy.
Like they go hand in hand. And if you don’t do the strategy, Your tactics are pointless. So, before I kind of muddy the waters of everything you just said, I’m gonna say that that was a great show. Adam Sinis is the managing partner of a purpose partnership. We will link to your website and all of your social media.
As well as the book which sounds like an amazing idea of where you can kind of stick your toe in, the idea of focusing on your clients and how you solve those problems. And that book is gonna help with that as well. So, Adam Sinis, thank you so much for being here. That was, that was such a super helpful and useful conversation.
Adam: I appreciate it. Thanks so much for having me.