How can lawyers build communities with live streaming?
Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients?
This is what we’re covering in this episode.
Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.
Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.
Stephanie gives listeners actionable tips on:
- [1:05] The power of live streaming
- [3:10] Why live streaming is ultimately about connection
- [4:10] How to know who you’re talking to in a live
- [7:25] Which platforms are best for live streaming
- [12:30] What to do if the audience doesn’t engage in your live
- [16:30] How live streams can translate into clients and income
- [21:40] Stephanie’s book recommendation
- [25:00] The biggest takeaway when it comes to live streaming
Resources mentioned in this episode:
Connect with Stephanie here:
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[00:00:27] Stephanie: Hi everyone. I am Stephanie Lu. I’m a live video strategist, and I help my clients go from unknown to unforgettable by leveraging live video.
[00:00:36] Karin: Oh, that is a great introduction. I love that. Stephanie, thank you for being here. We’re gonna have a great conversation because this is, uh, an area where I feel like number one, it’s a little overwhelming and there isn’t a lot of great information out there on how, how to do this well.
So, uh, I’m looking forward to this conversation. I think. It’s gonna be amazing. So our big question today is how can lawyers grow a community with live streaming? So let’s first, like the audience goes wild. I should have a, um,
[00:01:18] Stephanie: I prepared Karin. I prepared my own sound.
[00:01:21] Karin: Yeah. Awesome. I think I have the sound effects in here somewhere. I’ve just never used them. So that was a first. That was amazing. so let’s first TA start talking just about live streaming in general. Like why, why is that a big deal and why is everybody talking about
[00:01:36] Stephanie: it?
Yeah. Live streaming is one of those things where you can easily be top of mind and tip of. Because here’s the thing is that if you can communicate clearly what your business, your product or your service is, that’s how people are going to remember you, because it’s not always necessarily about the things that you say, but how you make them feel.
And so oftentimes I think even with lawyers, if you’re able to communicate clearly about a specific, you know, law or contract or terminology that someone can simply understand, they start to. Okay. You’re someone that I can work with. And so live streaming really gives them that opportunity to get to know.
understand what your vibe is like, uh, get to feel like, all right. I feel comfortable. I feel safe. I trust this person and live streaming is one of those things where everyone’s walking around with like a mobile production studio in the Palmer, their hand. Yeah. And if all that you have to do is jump on camera and say, Hey, you know, my name is Stephanie Lou.
I’m a live video strategist. I’m gonna answer all your questions about live streaming and boom. They’re like, okay, front row seat. Let’s do.
[00:02:41] Karin: Yeah. Okay. So why does it have to be live? Because I feel like even for me, ah, like that makes me cringe a little bit. Ah,
[00:02:50] Stephanie: you know? Okay. So the beauty with live is that it’s real.
It’s raw. Yeah. And it’s authentic. And I think where most people feel really nervous about it is that they’re so focused on perfection. Yeah. Saying the right things at the right time sounding super smart, but let’s be honest. It’s not about perfection. It’s about connection. Oh, I love
[00:03:12] Karin: that. That is such a good quote.
Okay. Yeah, let’s repeat that. Cuz I, I feel like that is so important to, because uh, I feel like everyone getting ready, like if they’re thinking, okay, like I’ve, I’ve seen this podcast or heard the podcast and I’m ready to do it and they’re gonna think about all those details trying to make it perfect.
But it’s, it’s not about perfection. It’s about connection. So. Okay. So, so finish your thought. Cause then I have some follow up questions to that. That’s
[00:03:38] Stephanie: awesome. so when I say that it’s about connection. It’s about really understanding what your audience is struggling with. What are their questions?
Because let’s be honest, Google exists. If someone has a question, they could jump on Google or on YouTube and get an answer. But the reason why they’re tuning into you. Is because you have a way of explaining the problem, giving them a solution. You could use metaphors, you could use stories, but oftentimes when people are listening to you, they wanna know like, is this someone that I could approach with, with a question?
Are they gonna make me feel dumb if I ask a, a certain question? So for you, it’s really an opportunity to highlight your personality. What is it like to, to work with Karin, you know? Yeah,
[00:04:19] Karin: exactly. So, all right. So I feel like most of, uh, the audience of lawyers, it really kind of hones in on LinkedIn. And I know you have so many tips and suggestions.
Um, but my first question about LinkedIn and going live is. When I think about LinkedIn, I have different groups of people I’m talking to there’s colleagues and then there’s potential clients. And then there’s people who, um, also do a similar kind of work. Um, so, so where do you start with that? Who are you?
Who, how do you figure out who your audience is?
[00:04:56] Stephanie: Yeah. Oh, that’s funny. Right? Cause it’s kinda like when you go to a party, how do you know who’s at the. Right. Yes. you love these metaphors, don’t you? Yeah, it’s good. so like, let’s take, for example, if I’m going live on LinkedIn, when you go live on LinkedIn, it will automatically create a LinkedIn event for you.
Oh, cool. And so when that happens, automatically people get a notification. They’re gonna say, ah, Karen and Stephanie, they’re about to do a live stream about had so meta. Yeah, I love it. And the thing about it is that when people are SVP, especially on LinkedIn, you can see what their job titles are, what their industry is and all of those different things.
And so that gives you insight as to how do I wanna frame this? Like, I love it from what story angle should I put this in? And then that’s really going to help out, like, even today when I was like, oh yeah, what am I gonna do today? I’m gonna be on this podcast. Okay, great. So lawyers. What are some really great examples.
Yes. You know, it’s just like mentally preparing for that.
[00:05:53] Karin: Yeah. Because, uh, if you’re not, if you’re, if you don’t have the ability to see that, and that’s a really good tip that you are gonna be able to have some sense of who your audience is before you go live. And if you don’t have an ability to prepare for that, you’re gonna be all over the place.
And if you and I are talking, you have all different kinds of clients. And so you could all of a sudden be talking about. Selling a product on a website, which doesn’t apply to my clients at all, because they’re all just doing services. And so all of a sudden we’re talking about the wrong thing and the co the conversation gets off into this left turn.
That makes no sense. So at least, you know, ahead of time, okay. We’re talking to lawyers, they only provide services for the most part. And so how do I adjust the conversation based on just that one piece of information? Yeah.
[00:06:38] Stephanie: Well, okay. So like, like sticking with the, the party theme, right. If I were to invite you to a party.
Yeah. You’d be like, okay, Stephanie, is this like a backyard? Barbecue? Is this like a Sundre and a sun hat? Or is this like a, you. Black dress cocktail, like that type of thing. Yeah. And so I think even when you’re live streaming on LinkedIn, whatever your title is for your live stream, your description about what your show is about, why is it important?
How is this going to impact my life? And if you wanna learn more, that should be your description and people will automatically self-select whether or not that’s for them. Yes. So if. Stephanie, we are going to the met ball and like, you need to, you need to have like this awesome, fantastic designer dress.
I’d be like, Karin. I do not have the time. Love you. I’ll talk to you later. You know, like it’s not for me. Yes. Yeah. You’re like talk to me when it’s like summer and sang and then we’ll hang out. There we go. It’s really for you to set the stage and let your audience know what your show is about, what they can learn from it.
And they’ll, self-select, don’t, don’t feel like in the middle of a live stream, you have to hop around and cater to everyone, right. This isn’t or DEU you’re like, do you want this oror or this? Or yes. You’re already setting this stage for the attire, what the topic is going to be.
[00:07:52] Karin: Yeah. Okay. So. Stuck a little bit on the summer and sangria idea.
Like I’m, I’m, my brain is over there. As soon as you said that, I was like, let’s do that. I’m ready for that right now. That sounds like a great way to spend the afternoon. But anyway, moving on, moving away from that. Um, so, so first of all, I, I feel like I jumped into the LinkedIn idea maybe a little bit too quickly.
Why, why should people, I wanted to ask more about like, which platforms, which platforms are best. Sure. And is LinkedIn. Um, you know, is that great? And what does it offer benefit wise over some of the other platforms? Cause it seems like every platform has some version of live, uh, live streaming, right?
[00:08:35] Stephanie: Exactly. So kind of think of it as every social media platform is its own country. Yeah. And every single country has its own etiquette. Right. And it draws certain people to it. There’s a different, um, the way that you address for it, the, the way that you act on it. One of the benefits about LinkedIn is that, you know, that it’s a, B to B community.
You know that there are people that are professionals they want to learn. They’re all about networking and they’re about connecting. And oftentimes I find that when I’m hanging out on LinkedIn, it really is about those connections. Like, oh, you know, Winnie’s son. Oh, you know this person, you know that person.
Yeah. Then it it’s, it’s easier for you to build rapport. Yeah. If you were to go live on YouTube, That’s great too, but it’s more for discovery. It’s more for someone searching for something it’s like, what’s the difference between joint custody versus physical custody? Yes. Yes. That’s what they’re looking for.
They’re just looking for information. Whereas LinkedIn is more, I wanna know who you’re connected to. I wanna know how you can help me. Uh, YouTube is like, it’s a one off thing. I’m gonna ask a question. I’m gonna get my answer. And then byebye I’m gone. Right. But LinkedIn, because you can see who tuned into your show.
You can see who commented. It’s easy for you and I to reach out and be like, Hey, thank you so much for like hanging out on the show. I hope you got a ton of value. If you have any other questions, go ahead and feel free to reach out. Yes. If I were to do that on YouTube, it’s really like, hello. 4 5, 3, 2, 1 underscore, you know, and it’s like, I love it.
You know, it’s, I dunno who you are, but you know, it’s, it’s, I think it’s a lot easier for you to build your brand and your bottom line on LinkedIn, to be very honest. Yeah,
[00:10:17] Karin: absolutely. So you had a great example there, like, okay, you had that. Um, live streaming and then afterwards you followed up with, uh, you know, Hey, hello, thanks for showing up.
But how else could you use that live streaming to do what you’re describing to kind of make those connections and, and should that be part of the live stream? Um, sort of your agenda as well, or, and how would you do do that? I love all these
[00:10:40] Stephanie: questions. You’re like, OK, Stephanie, I’ve got all these questions for you.
I’m gonna throw it at you. Keep popping in my head. Is it ? Yeah know, I love it though. This is like, this is like, you know, I get excited about this. Good. Okay. So when we talk about live streaming, um, if you, if you’re concerned about structure, yeah. How should I structure this? The first thing that I usually tell people to do is what’s called the format formula, which is, tell me the why the, what, the, how, and what if that could be like your 32nd inch intro.
And it’s like, Hey everyone. It’s Stephanie Lou and it’s Karin. And today we’re gonna talk about what live streaming on LinkedIn, and the reason why you wanna tune in is because it’s gonna help you build your brand and your bottom line. And so I’m gonna show you how to structure your show. So that way you could captivate any audience and PS, by the way, if you really, really love this, then subscribe to the
[00:11:24] Karin: podcast.
Oh my gosh. That right there. That was amazing. That was so fast. So the why the, what? The, how and the what if yes. Oh my gosh.
[00:11:32] Stephanie: Okay. So what was the, what if, so that’s your intro? So the, what if. If I want to learn more. Okay. Right. That’s sort of the call to action. That’s kinda like your CTA. Okay. All right.
And so once you do that, you you’ve already hooked the people in because people learn by asking different questions. Some people wanna know like, okay, so what are you talking about? Okay. I don’t care about that. Or I do care about that. Yeah. So they’ll, self-select sure then there’s those people that ask why, why is this important?
Yeah. And if they do, if you do hit on the why, then they’re gonna stick around, then there’s the, how people, right. You know, like the hands on exercises, they like to do the dioramas. It’s like, how, how do I get started? Like Dave, if you hit on that point, then they’re gonna stick around too. And then there’s the, if people are like, oh, I’m really interested, but if I can’t hang out, then what else can I do?
You could always let them know that there’s a replay. There’s the podcast. You have show notes and stuff. So that’s like the opening then from there, it’s really now you wanna expand into the why the, what, the, how and the, what if, if you gave three minutes of, just let me tell you. LinkedIn live streaming is, and you’re gonna tell them key stats, key facts, what’s going on, what gear you need and all that other stuff.
And then you’re gonna tell them why it’s important. You could spend three minutes on that too. Like, well, lemme tell you why, because it’s easy for you to connect with people. It’s about connection, not perfection. And then you could go into, so lemme tell you. How you can get started. You could get started with your phone.
Yeah. And you could spend three minutes on that. And then you’re like, and PS, by the way, if you wanna learn more, then here’s a cheat sheet. No, that in and of itself. So I already gave you the intro, which was like, what? 30 seconds. Yeah. And then why, what, how, and what if that’s four times three, that’s already a 12 minute show, right?
And then to your point of like, when do I engage with people then you’re like, all right, cool. So what questions do you have? What did you learn? What do I need to know? Nice. And that could be five minutes. And now you’ve had like at least a 20 minute segment covering
[00:13:23] Karin: all areas. Okay. So then as soon as you said, the asking questions thing, uh, my brain went to the biggest fear, and I know you probably have an idea of where I’m going with this.
What do you do if it’s crickets.
[00:13:37] Stephanie: that’s fine because some people, if, if it’s the first time meeting you right. They might be shy or they might be those ones that are just inactive and they’re very passive and that’s okay because you are the expert in your industry. You can always start off by saying so you might be wondering, and it’s a good thing to wonder.
You might be wondering X, Y, Z, and now you just answering your top 10 frequently asked questions about your business, your product, or your service. Yeah. Then you could even follow it up with like, so most people usually ask me this question when it comes to livestream, when in reality, They should be asking this.
Oh, I love. Yeah.
[00:14:14] Karin: Cause then you’re like guiding the conversation. Oh, I love that. Oh, that’s so good. Most people ask these kinds of questions, but when in reality they should be asking a. X Y Z should be, oh my gosh. That is so good. Because you, then all of a sudden you are positioning yourself. As I know, more than E you even know yourself.
So it’s kind of like that apple approach where we know we’re not gonna have our users tell us what they want. We’re gonna tell our users what they want. And then you just get these people who believe in you more than they even understand their. Wants or whatever. That’s amazing.
[00:14:53] Stephanie: Yeah. I mean, honestly, most clients, they don’t know what it is that they don’t know.
Yes. And sometimes even when they’re Googling online or searching for things online, they don’t know the right terminology. Yeah. They don’t know that even, um, certain laws or things differ from state to state. Right. Right. Yeah. And so. Yeah, that that’s your opportunity to highlight your expertise because that’s why they’re there.
Exactly. If you are just regurgitating what’s on the internet, I mean, what’s the purpose then, right? There’s a certain way that you are going to deliver your answers. So again, whether it’s a metaphor or a story, that’s really going to resonate with them and be like, okay, I feel comfortable in asking. Her questions.
[00:15:34] Karin: But also I thought I could maybe do this myself and I definitely can’t. I definitely need her her help because I’m getting over my head there’s things. I didn’t even think about that she’s already got the answers for. And so, um, I definitely, uh, need some extra levels of help than, than what I could do myself.
And that’s such a great place to start too. A lot of our clients will Haveli clients who think they can just go to legal zoom or they can do like a di DIY divorce or whatever. And it’s like, you don’t even realize what risk you are facing because you’ve never done this before. Hopefully and
[00:16:12] Stephanie: yeah. And sometimes you might not even be asking the right questions because you’re not thinking of how it may impact things right now, or, or even like, What might change in the next three or five or 10 years, because at the moment it wasn’t a big deal, but to have someone that could just kinda like zoom out and be like, have you also considered this?
Yes. Have you thought about this? Because oftentimes I find that when clients are in a problem, they’re like stuck in that problem. And they don’t think of the resources that are outside of it. Exactly. And so oftentimes I like to tell people there are resources and relationships and you have to start building them.
Now, the reason why people should and would want to work with you is that you give it’s like going to Disneyland. You want the fast pass right,
[00:16:55] Karin: exactly.
[00:16:57] Stephanie: I mean, you could stand in line for four hours or. Just call Karen and get on the F exactly. I was like
[00:17:07] Karin: here. Exactly. You’re taking, because think about how much money you’re spending to go to Disneyland.
And you’re wasting most of that money standing in line, same thing for your marketing or your legal, uh, your law firm or whatever it is. Do you wanna just sit there and stand in line and wait for those results? Or do you want that path pass? I love that. That’s a great metaphor too. Yeah, please. Full of the metaphors today.
I love it.
[00:17:30] Stephanie: Hey, you know, it’s one of those things I think you really have to prepare for it, right? Yeah. Cause, and, and this is what I, what I was trying to say earlier is that sometimes people are very factual. Right. But facts don’t sell. Yeah. Right. They just tell. And so if you were to tell a story, if you were to give a metaphor, like literally for those of you that are listening, when you walk away, what’s that one thing that you’re gonna remember.
You know, what’s that what’s that sound
[00:17:53] Karin: bite. Exactly. Yeah. Is it gonna be the, not the perfection, not a connection, not perfection. Is it gonna be like standing in the fast track line? Is it gonna be, it’s gonna be all of these little, uh, like nuggets of, um, memorable stuff. If you were to just throw numbers out there and talk about all those stats.
Cause I know you have those as well about like how amazing LinkedIn is and you could do that, but all of these other little. Details are gonna make it so much more memorable. And it’s like, okay, we all know LinkedIn is a great resource. Um, and yeah, you know, that’s fine, but we don’t really need the numbers.
We need to kind of feel all the reasons why you gotta tickle the brain a little bit. Yeah, exactly. You know, so it it’s. Yeah. So. What about fear? So I’m kind of jumping to the next, I don’t have a smooth transition for this, but I know that, um, you talk a lot about even just kind of, it is sort of like public speaking, especially when you’re live mm-hmm
And so everybody has this weird thing about public speaking that it’s like, kinda like going to the dentist. Like we are all a little afraid of it doesn’t really make any sense, but like, why, why we’re all afraid of it? I don’t know, but we kind of. All have these feelings about it. And so how do you push through that?
And I know you have a lot of tips and suggestions about working through that.
[00:19:07] Stephanie: Sure. Of course. So oftentimes when I, when I work with clients about making the leap into live streaming, it’s pretty much like, oh, well I’m scared. Yeah. To go alive. I’m like, why . And they’re like, cuz. People are gonna say things like, who are these people?
where, where do they live? Are they purple? , you know? And then they feel silly, cuz you’re like, oh my God, you know, do they have hot dog fingers? Like who are these people? And they’re like, and then they, and then they, and then they confess and they’re like, well, Okay. They don’t really exist. I’m like, so now we’re talking about things that don’t exist and , you know, then they’re just like damnit step.
[00:19:51] Karin: Exactly. Exactly. But it’s the monster monster under the bed. Like it is just this. Yeah. It’s inside your head, right? I mean, that’s what it comes down. Yeah. It’s just yourself and your own voices in your head.
[00:20:06] Stephanie: It’s their own voices in their head. And oftentimes, sometimes, you know, I’ll ask clients. Okay. So when you’re live streaming on LinkedIn, what does that look like?
What does that sound like? How do you want your audience to feel like it’s because they’ve never imagined what it would look like to be successful. The thing is, is that where your attention goes, energy flows. If you always focus on the negative, right? If you’re working with a client in the legal industry, and they’re always focusing on the negative, like, but what if this, yes.
What if we did this, you have to shift them out of that mindset. And that’s what I meant by earlier is that sometimes when clients are stuck, any problem, that’s the thing that they’re thinking about. And you have to tell them, but if you were. To be successful on camera, if you told them the why, the, what, the, how and the, what if, how would that make you feel?
Yeah. What would that look like? What would that sound like? And then they, they start to shift their thinking. Yeah. So what do you need to do in order for that to happen? Yeah. Yes. Cause, well, your attention goes energy flow. Yeah. Well, and I
[00:21:01] Karin: mean, when you start like imagining. and imagining in that positive direction and sort of imagining all the things that are gonna go wrong.
Oh my gosh. It’s gonna be so embarrassing. I’m gonna say the wrong thing. I’m gonna stumble. I’m gonna forget what I was talking about. Um, somebody’s gonna notice and, and like, first of all, nobody’s gonna care if you stumble, but like all of these things that are going wrong versus saying, okay, if. This goes well, and suddenly I have this huge following on LinkedIn.
And then that means that, you know, X number of referrals that, that translates to this much money. And that means this for my life. That’s a whole different, what would that do
[00:21:40] Stephanie: for you? Yes. Yeah. What would that do for you? What would that do for your family? What would that do for the target demographic that single mom who’s struggling.
What would that do for her? Because oftentimes I tell clients it’s so selfish for you to sit there and not tell anyone, all this amazing, wonderful knowledge that you have to really, really help someone that is just grinding and stuck in a process. Yes. Especially
[00:22:06] Karin: lawyers who went and spent so much money and so much time figuring out how to solve these problems.
And then to just sit. Dark little office somewhere. Hold up, like holding onto your answers. Yeah. Stop
[00:22:20] Stephanie: being Gollum. Yeah. Wait. Okay. I’m nerd. Like this is not Lord of the rings. You’re not Gollum with your precious degree. Oh, my precious diploma, you know, like, oh my God. Get out there. Do something with this.
[00:22:34] Karin: Yeah. And, and like you said, it is, you know, to the point where it it’s, it’s selfish cuz there’s these people that really need you. And um, you’re just sitting there in fear instead of going out and helping them out. I love that. Yeah. Okay. So Stephanie, what, uh, book do you have to recommend? I know you have some like really cool ones and we didn’t even get into like your, you talk a lot about like the neurolinguistic programming and all of that stuff.
So I kind of, um, am, you know, Spoiler alert your book has something to do with that.
[00:23:06] Stephanie: yeah, absolutely. so one of my favorite books is called presenting magically and it’s written by Dr. Tad James. And he really talks about what I just told you as far as, how do you create a spell binding show? How do you captivate an audience from beginning, middle and end?
Because the way that people learn is by asking certain questions. And not only that though, but if you are able to communicate clearly and concisely and it’s structured. Right with purpose and you’re using nonverbal communication, then that makes you such a stronger presenter. It makes you top of line and tip of tongue.
And that book really talks about how you could show up on podcasts, just like this, and really own the stage. Or if you’re in person and you’re doing a workshop, it’s like, you know, I wanna snap my fingers. So it’s like, you know, you work the room, you own it. Like, you know, all eyes are on you because really you are.
To share a solution to share a story. And that book really walks you through. How do you get that context? Yeah. How do you tell a story that draws people in? Yeah. And I’m
[00:24:13] Karin: picturing while you’re describing that I’m picturing a person who is really. Uh, great to watch someone like Brene brown. And she really has these like amazing waves of, of speaking where she pauses.
And, you know, it kind of like pulls you in versus someone who is kind of in that sitting in that fear feeling really self-conscious and kind of, you know, sort. Almost kind of huddled up over themselves, feeling so worried about their presentation. That it’s almost hard to hear what they have to say because all of that stuff is getting in the
[00:24:49] Stephanie: way, all of that nonverbal, all like the twitching, the, the, I don’t know what to do with my hand and stuff.
And the thing is that, that book, it talks a lot about different communication styles. So I, for example, I am a visual communicator, which means I talk really fast. I jump from one idea to the other. I am moving my hands. Sometimes I don’t even finish your sentence sometimes. I’ll just like, I’m like, I’ll make a noise.
Cause I don’t have the words for it. Right. but someone like Brene brown is probably auditory. She thinks very precisely about what words she’s going to use. Yeah. And what impact it’s going to have on and how they sound then there are kin. Yeah. Yeah, yeah. Then there are kinesthetic people where sometimes.
They’re really thoughtful and just trying to find the right word. Yeah. Takes them a little longer, you know, they have to warm up to you, that type of stuff. Yeah. And then you have ad people or auditory digital, which is I, I tend to find mostly like lawyers and it’s, what’s the structure. What’s the process.
You do this, this, this, and this and this, there’s a system there’s a very, very analytical, very analytical and logical, which. By all means every communication style is important. Sure. And what that book really shows you is how can you work the room and really understand. How do you connect with every single one of those communities?
Oh, how cool.
[00:26:17] Karin: Okay, so it’s uh, yeah, presenting magically. That’s the name of the book.
[00:26:22] Stephanie: Okay. Presenting magically by Dr.
[00:26:24] Karin: Jones. All right. We will link to that on the show page, and obviously we, uh, put some social graphics out and, and promote that as well. Um, so Stephanie, what’s one big takeaway that you would want our listeners to get from this.
[00:26:39] Stephanie: I would say the one big thing to take away from this episode is that we said it before. It’s not about perfection. It’s about connection. if anything, you know, the meaning of communication is the response that you get. And so if anyone ever tells you like, no, this is how you should structure and blah, blah, blah.
The meaning of communication is the response that you get. It’s your job to learn how to have that flexibility, to communicate people, to communicate with people and help them understand.
[00:27:09] Karin: That’s so good that it’s, that it’s about the response. It’s not necessarily about all the things that you have to say.
It’s about how they’re responding to what you’re.
[00:27:20] Stephanie: How is owning. So do you need a metaphor? Yes. Do you need a key stat? Do you need a handout or whatever it is, but the meaning of communication is the response that you get. And if you’re not getting the response that you want, then shift your communication style.
[00:27:33] Karin: really what it is. That is so good. I can’t wait to look at that book and, um, look into all of these amazing, uh, stats that you’ve sent over. And I’m gonna seriously reconsider my concerns about live streaming, cuz I have, it’s not something I’ve really done myself, but now you’ve. You should
[00:27:49] Stephanie: do it, this, I mean this in and of itself, if we were just broadcasting to LinkedIn right now, it’d probably been like the most exciting thing on LinkedIn.
Absolutely. To be very
[00:27:58] Karin: exactly. . I mean, it is a pretty low bar on LinkedIn. Like there’s not a whole lot of excitement there.
[00:28:05] Stephanie: yeah. And you bring the excitement, you know, energy is contagious. Yeah. Absolutely. Energy is, is contagious. And most, I think even like in the legal field, people are just so concerned and scared.
And if you bring. Lightness to a topic of like, Hey, you know, I’ll show you the way then it makes it a lot easier for them to like build rapport. Yeah. Especially
[00:28:26] Karin: this live streaming. Cuz I do think there’s so much fear. It is somewhat new and it, it does feel, I think to a lot of people like, oh, that’s what everybody else is doing.
That’s not for me. And so this kind of. Yeah,
[00:28:40] Stephanie: all, but you know what you say? You say, well, when did you decide that I love it. You just woke up and said today, I decided that I will not do LinkedIn. Like, what was that date? What’d you have for breakfast? Like when did you actually decide that? And like, let’s say they did give you a date.
And you’re like, okay, well, can you go to the day before that day and did not decide,
[00:29:00] Karin: right. Let’s just rewind a little bit. Let’s go back. let’s just rewind
[00:29:03] Stephanie: and they’re like, wait a second.
[00:29:06] Karin: I love that. I think that’s so good. Just to kind of face it and, and look at those fears as they’re all inside your head.
They’re for the most part, not realistic and, um, just kind of set ’em to the side. It’s like everything else, if it’s good, if it’s really worthwhile, it’s gonna feel a little strange and maybe a little bit fearful at the beginning. But that probably means it’s worth.
[00:29:28] Stephanie: Oh, yeah. I mean just, okay. Here’s another metaphor for you.
Remember when you first learned to drive a car? You’re like, oh, good.
[00:29:34] Karin: Merging on the people trusting.
[00:29:38] Stephanie: Same. I’m think clueless. You like, oh,
Just get on the freeway, just do it. And then now we’re gonna Disneyland. Now we’re now we have a fast pass
[00:29:54] Karin: and everything. Yeah. The whole world is just waiting for you. Get on the freeway, get the fast pass. Do all of it. There you go. Awesome. There you go. Stephanie Lou, thank you so much for being here today.
We will link to your company and all of your social media links and everything. So people can follow you and watch your live streams and as well as the book. But thanks again, it was such a great conversation, so much
[00:30:17] Stephanie: fun.