What makes a startup law firm successful? Learn how to reframe failure to succeed in business development on this episode of Counsel Cast.
Dr. Todd Saxton is an associate professor and Indiana Venture Faculty Fellow at the IU Kelley School...
Dr. Kim Saxton has over thirty years of marketing and market-research experience, working with large corporations, startups,...
Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating...
What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up?
Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of development.
They tap into decades of academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help you navigate the “debtbergs” that so often sink early-stage startups.
Drs. Kim and Todd gives listeners actionable tips on:
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|Published:||July 18, 2022|
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