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Counsel Cast |
The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm’s expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!
In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common...
In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss. We cover effective marketing touchpoints, solidifying a strong marketing baseline,...
In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what...
How can you increase your marketing ROI? As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you...
Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges? While podcasting may be a lot of work, it can bring tremendous benefits and rewards to...
How does positioning yourself online bring better leads to you and to your firm? It’s no secret that being present online is key to visibility and business growth, especially when it comes...
In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals,...
What does every lawyer get wrong about personal branding? In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have...
How do you grow your email list? And better yet, WHY is it important for you and your firm? In this episode with Kendra Corman, we discuss the ways in which you...
With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology? And better yet, HOW do you do it?...
Why does your website need maintenance? Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions...
AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable...
How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business? Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should...
What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies? Joining me for this conversation is Gert Mellak, the founder...
How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He...
How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service...
How do you create a 1-page marketing plan? Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that...
How do you make Pay Per Click (PPC) work for your firm? What’s the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used...
How do you evolve your firm with design? Why is it so important to consider the design of your firm from all angles? While some may believe that design doesn’t...
What is the anatomy of a marketing strategy? Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating...
What are the myths when it comes to being published? Do you need to be in every big media outlet to build credibility? How can you become a regular contributor? What...
In this episode, we learn how to do profit-driven marketing with Hannah Smolinski. How do we ensure our marketing efforts are actually profitable? Are there ways in which we should be...
IS a DIY website right for your firm? How do you know if you should create a professional website or a website through Clio’s new website developer app? In this day and...
What makes for the most successful website copy? Is the text on your website actually that important? What makes your website copy stand out vs. your competitors? Joining me for...
Why is having a marketing strategy so important? Do you take the time to think about the marketing strategy you want to implement for yourself or your firm? What are...
How is speaking a marketing strategy? How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients? As founder and CEO of The Speaker Lab,...
How do you dominate local search? How has Google My Business changed drastically over the years? Is it really enough to try and rank organically? Joining me for this conversation is Stormy...
What are privacy policy best practices? What are the differences between privacy policies, cookie policies and terms and conditions? How can you ensure you’re compliant with the correct policies in your country?...
What story should you tell? What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to...
What does ecommerce look like for lawyers? Can you be in ecommerce without a product-based business? Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small...
Is balance realistic for lawyers? How can lawyers create space in their lives for work, family, vacations, and living fully, with clients and scaling their practice? Joining me for this conversation is...
What measures of success matter most when it comes to marketing efforts and lead conversion? How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t...
Why are smart lawyers so bad at conversation? What makes one person excellent at conversation and another terrible? Does it come down to listening? And are there ways to develop these skills?...
How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation...
As marketing trends continue to evolve, what’s next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing...
Why is it so hard to be a happy lawyer? It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can...
How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it...
Where do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth. In this episode, Eli Schwartz joins me to...
How can lawyers get interviewed in the media? What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of...
What are the best marketing methods for introverted lawyers? There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this...
How can women lawyers be financially empowered? Why is it important to feel heard, respected, and create boundaries in the workplace? Sibgongile Ngako joins me on the podcast this week to talk...
For lawyers to position themselves as industry thought leaders, they need compelling content. Listen to why storytelling for lawyers is so important.
Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms? Joining me for a conversation about creating...
What makes a startup law firm successful? Learn how to reframe failure to succeed in business development on this episode of Counsel Cast.
How are lead generation and personal branding the same? Did you know they go hand in hand? Your personal brand amplifies your lead generation strategy, and helps to build credibility around...
Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell. There are so many benefits to reading that span wider than we can...
Tips for Better Money Management and Smart Investing
How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it?
How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary.
Listen to this episode to learn why your law firm can’t ignore website accessibility. As technology advances, we must remember to create our content and websites in a way that is accessible...
Social Media Trends Lawyers and Law Firms should Look for (and Follow) in 2022
Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating...
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