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Counsel Cast
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Counsel Cast

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The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm’s expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!

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May 6, 2024

How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding...

Apr 22, 2024

Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.  He explains the importance of...

Apr 8, 2024

What Lawyers Need to Know About Website Technology with Dave Sobel

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing...

Mar 25, 2024

How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge...

Mar 11, 2024

Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.  Doug Reifschneider...

Feb 26, 2024

Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel.  We explore the importance of understanding...

Feb 12, 2024

How Can Your Law Firm’s Content Beat AI? with Gert Mellak

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO. Leveraging his background in technological development and marketing,...

Jan 29, 2024

How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard

In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income.  Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts...

Jan 15, 2024

How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright

In this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered...

Jan 1, 2024

LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik

In this episode, Rich Haik, the owner of Alpha Social Media and host of the ‘Let’s Talk Social’ podcast, joins me  to explore the significance of digital media and social platforms for...

Dec 18, 2023

Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy.  Analytics provide a wealth of information...

Dec 4, 2023

To Redesign or Not: What’s Best for Your Advertising Growth? with Robert Brill

In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on...

Nov 27, 2023

Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more...

Nov 20, 2023

Content by AI: Are We There Yet? with Max Gutsche

In this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to...

Nov 13, 2023

Is Your Brand Strategy Aligned with SEO? with Allison K

In this conversation, marketing expert Allison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the...

Nov 6, 2023

Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund

In this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media.  He began his independent practice...

Oct 30, 2023

How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client. Thiago de Carvalho is an award-winning creative specialist with over 20+...

Oct 23, 2023

Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective...

Oct 16, 2023

How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart...

Oct 9, 2023

Is your marketing a bridge to creating strong connections? with Jennifer Forester

In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients. As a business development coach, Jennifer Forester helps lawyers avoid...

Oct 2, 2023

The Need for Speed: Website Performance and Rapid Growth with Jon Weberg

In this episode, Jon Weberg joins me to talk about website performance and how to optimize yours for massive growth, speed and profitability. He shares the key areas to focus on, such...

Sep 25, 2023

Beyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy Hoskinson

In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience. Mandy Hoskinson owns Zolay, a social media...

Sep 18, 2023

Optimizing Landing Pages for SEO Success with Jesse Ringer

In this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success. Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10...

Sep 11, 2023

Data-Driven Growth: Local SEO that Works with Ross McDaniel

In this episode, Ross McDaniel shares his insights on growing your firm through local SEO. Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega...

Sep 4, 2023

Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian

In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites. Meet Marcus, the proud owner of Perfect Evolution, a seasoned...

Aug 28, 2023

Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford

In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic. Matthew Stafford is the CEO and Owner of Build Grow...

Aug 21, 2023

Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries

In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact...

Aug 14, 2023

Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller

In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees. Kai-Markus Mueller is a Professor...

Aug 7, 2023

What’s the next big thing in AI Marketing? with Frank Mendoza

In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing.  While this is a newer technology to the masses, it has in fact been around...

Jul 31, 2023

ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan

In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI. Clay Vaughan is an entrepreneur and business growth...

Jul 24, 2023

Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel

In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in...

Jul 17, 2023

How can I uplevel my website? with Tyler Pigott

In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm.  From building IT and creative teams for a biotech startup...

Jul 10, 2023

The Follow Up Formula: Turning Leads into Cases with Ely Delaney

In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases. He takes us through his strategic system for client retention, as...

Jul 3, 2023

Podcasting and the Law: Avoiding Legal Pitfalls with Gordon Firemark

In this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls.  Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting...

Jun 26, 2023

What are the latest content marketing hacks? with Jesse Stein

In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space. Jesse has founded,...

Jun 19, 2023

How to grow with client retention with Hemant Varshney

In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship. For...

Jun 12, 2023

How to leverage the science of branding with Stephanie Riel

In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm. We talk about what branding means, the opportunities you have as a lawyer...

Jun 5, 2023

How to get more leads from your website with Adam Sinkus

In this episode, Adam Sinkus joins me to discuss how to get more leads from your website. He also shares key information you may be missing from your current website, and suggestions...

May 29, 2023

Is your brand premium or commodity? with Johanna White

In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common...

May 22, 2023

Quick marketing ideas for immediate results with Ben Holland

In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss. We cover effective marketing touchpoints, solidifying a strong marketing baseline,...

May 15, 2023

A case study in marketing mastery with Daniel Callahan

In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what...

May 8, 2023

How can law firms increase their marketing ROI? with Chris Nelson

How can you increase your marketing ROI? As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you...

May 1, 2023

Why your firm might need a podcast with Robert Ingalls

Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges? While podcasting may be a lot of work, it can bring tremendous benefits and rewards to...

Apr 24, 2023

How does positioning bring better leads? with Daniel Steinberg

How does positioning yourself online bring better leads to you and to your firm? It’s no secret that being present online is key to visibility and business growth, especially when it comes...

Apr 10, 2023

How to drive website growth with Aaron Carpenter

In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals,...

Apr 3, 2023

What everyone gets wrong about personal branding with Chris Gensheer

What does every lawyer get wrong about personal branding? In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have...

Mar 27, 2023

How to grow your email list with Kendra Corman

How do you grow your email list? And better yet, WHY is it important for you and your firm? In this episode with Kendra Corman, we discuss the ways in which you...

Mar 20, 2023

Why you need to be secure with technology with Keith Conrad

With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology? And better yet, HOW do you do it?...

Mar 13, 2023

Why your website needs maintenance with David Forman

Why does your website need maintenance? Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions...

Mar 7, 2023

How to add AI to your marketing strategy with Simon Kingsnorth

AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable...

Your Host
Karin Conroy

Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating...

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