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Lunch Hour Legal Marketing

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Catch LHLM twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM!

And on TikTok @lhlm.pod

Aug 28, 2020

Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

Jul 14, 2020

Controversy, Link Building, & Google’s Changing Clickbait Policies

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

Jun 2, 2020

Tactical Marketing — Smart Spending for Better ROI

Gyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.

May 20, 2020

New Beginnings

A new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.

Apr 20, 2020

Marketing in the Age of COVID-19

Gyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.

Mar 26, 2020

Understanding Your Metrics with firmTRAK’s Rich Marvel

Rich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.

Mar 13, 2020

Level Up Your Marketing with Wendy Witt

Wendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.

Feb 26, 2020

Why Her and Not Me? – How You Can Be the Attorney Reporters Call

Janet Falk gives attorneys tips for connecting with reporters to become a source for comments.

Jan 16, 2020

Branded Phone Numbers — Does Your Firm Need One?

Paul Faust explains the benefits of branded phone numbers for law firms.

Dec 20, 2019

Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing

Casey Cheshire shares strategies for successful marketing automation.

Nov 26, 2019

Bring Your Human to Work with You: Using Your Strengths to Grow Your Business

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

Sep 19, 2019

Lunch Hour Legal Marketing: Mailbag Edition!

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

Aug 28, 2019

Social Media Marketing: Strategy Tips for Law Firms

Traci Reuter offers essential strategies for social media marketing for lawyers.

Jul 31, 2019

How AI Helps Lawyers Do Their Best Work

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

Jun 20, 2019

Your Clients are Humans, Be One Too

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

May 15, 2019

PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Michelle Calcote King talks about all things PR for law firms.

Apr 16, 2019

Optimizing SEO with Schema Markup

Martha van Berkel talks about all things schema markup, a.k.a. structured data.

Mar 19, 2019

Review Fraud: Exposing Lawyers who Mislead Consumers

Jason Brown talks about his work investigating fraudulent reviews, defines what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

Feb 28, 2019

Jordan Harbinger’s Networking Playbook for Lawyers

Jordan Harbinger talks about his career as a social dynamics expert and influential podcaster.

Jan 17, 2019

Digital Marketing: Content is King

Dave Chaffey talks about how lawyers can implement technology for digital marketing.

Dec 13, 2018

Pro Tips on Personal Branding from Dr. Natalia

Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.

Nov 15, 2018

Rand Fishkin’s Guide to Business for Lawyers

Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use the tactics from his book as they build...

Oct 2, 2018

The Power of Real-Life Connections

Jayson Gaignard talks about how he builds himself up by building up his connections.

Sep 6, 2018

Demystifying Legal Technology Trends

Chad Burton talks about legal technology trends and how law firms can step up their tech game.

Aug 9, 2018

On the Right Track: Test, Analyze, and Track Your Campaigns

Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.

Jul 11, 2018

Spotlighting Your “Whys” in Your Digital Marketing Strategy

In this inaugural reboot episode, new hosts Gyi Tsakalakis and Kelly Street talk with Mitch Jackson about identifying your "whys," newsjacking, and other digital marketing strategies.

Jul 9, 2018

Introducing the New Lunch Hour Legal Marketing

We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts.

Jun 3, 2016

The Expertise Effect: How Getting Narrow Can Grow Your Practice

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

May 13, 2016

Three Marketing Tools Small Law Firms Can’t Live Without

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will...

Mar 25, 2016

The Dollars and Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising...

Feb 26, 2016

Internet Marketing: Establishing a Powerful Online Presence

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establish a comprehensive online presence that will increase...

Dec 15, 2015

Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long,...

Oct 15, 2015

Law Firm Digital Marketing Trends for 2015-2016

Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we...

Sep 14, 2015

Summer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe

Lawyers use blogs to improve legitimacy, show expertise in niche areas, bring in clients, and network with other lawyers. But many who wish to start blogging suffer from perfectionism, have problems with...

Aug 17, 2015

The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?

Lawyers who listen to podcasts or read marketing blogs will have heard many times over that they should be using social media to market their practices. But who has time to maintain...

Jul 30, 2015

The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age

Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in...

Jul 2, 2015

The Summer of Lunch Part 1: Law Firm Marketing That Works!

Because there are no seminars over the summer, Lunch Hour Legal Marketing is releasing four interviews conducted during Mass LOMAP’s 5th Annual Marketing Conference in Boston. The first of these four is...

Mar 31, 2015

The 21st Century Lawyer: Utilizing Technology Competency as a Marketing Tool

This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially...

Feb 26, 2015

Paperless Lawyering: What It Really Is, and the Nuts and Bolts of How It Works

Imagine being able to instantly access information in your client files, anytime—even if you’re out of the office. If you have a paperless law office that’s one of the many benefits you’ll...

Your Hosts
Gyi Tsakalakis

Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi...

Conrad Saam

After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency...

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