COVID-19 Resources for Lawyers
Featured Guest
Jay Harrington

Jay Harrington is the author of a soon-to-be-released book, One of a Kind: A Proven Path to a Profitable...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Episode Notes

Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. In this presentation, Jay Harrington will provide some tips on how to develop more business by establishing a niche legal practice.

“Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending toward specialization. Consumers of legal services are no different. They are no longer looking for lawyers with broad skill sets and general knowledge, but rather are seeking out specialists with very particular knowledge in narrow industries and practice area sub-specialties.

Jay will discuss niching strategy and issues such as:

  • Why it’s important to carve out a niche
  • Why lawyers with niche practices develop more business more easily, and command higher rates
  • How to pick a profitable and sustainable area of specialty

Jay will also discuss how to market your niche practice through various thought leadership and content marketing initiatives.

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Episode Details
Published: June 3, 2016
Podcast: Lunch Hour Legal Marketing
Category: Best Legal Practices , Legal Marketing
Podcast
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.

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