Jared Correia

Jared Correia

Host of Legal Toolkit and Lunch Hour Legal Marketing

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business management consulting and technology services for solo and small law firms. Red Cave also works with legal institutions and legal-facing corporations to develop programming and content. A former practicing attorney, Jared has been advising lawyers and law firms for over a decade. He is a regular presenter at local, regional and national events, including ABA TECHSHOW. He regularly contributes to legal publications, including his column, ‘Managing,’ for Attorney at Work, and his ‘Law Practice Confidential’ advice column for Lawyerist. Jared is the author of the American Bar Association publication ‘Twitter in One Hour for Lawyers’. He is the host of the Legal Toolkit podcast on Legal Talk Network. Jared also teaches for Concord Law School, Suffolk University Law School and Solo Practice University. He loves James Taylor, but respects Ron Swanson; and, he tries to sneak Rolos when no one is looking.

Episodes
April 20, 2017
Encouraging Innovation in Law School

Gabe Teninbaum, professor of legal writing at Suffolk Law, talks about the work Suffolk is doing to encourage innovation, including programs, technology courses, and internship opportunities.

March 15, 2017
Improve Your Law Firm with Small Client Intake Changes

Effectively managing your practice’s client intake process can be the difference between a good law firm and an exceptional one.

February 17, 2017
Digital Assistance in the Practice of Law

In this episode of The Legal Toolkit, Louise Kennedy and Mitch Jackson join Jared Correia to discuss the role of digital assistants in the practice of law.

January 4, 2017
The ABA’s Newest Project: Blueprint

ABA President Linda Klein talks about project management needs that solo and small firm attorneys struggle with and the ABA's new Blueprint initiative.

December 15, 2016
How Lawyers Can Write Less

Creative Content Specialist/"Spaceballs: The Animated Series" writer Adam Kosloff discusses why prolific writing is very costly for lawyers.

November 17, 2016
Better Preparing Lawyers for the Practice of Law

Jared Correia talks to experts about additional skills that law schools should teach students to better prepare them for the practice of law.

November 4, 2016
#LoveYourLawyerDay (Part 1)

Executive producer Laurence Colletti interviews your favorite Legal Talk Network hosts about how they’re spending time during this holiday de jure

October 19, 2016
Video Marketing for Law Firms

Crisp Video Group CEO Michael Mogill talks with Jarred about creating video content for law firms and using it to effectively market.

September 21, 2016
Litigation Support Options for Lawyers and Law Firms

ClariLegal founder and CEO Cash Butler talks about litigation support options available to law firms and legal practitioners.

July 26, 2016
FindLaw 2015 U.S. Consumer Legal Needs Survey

Mark Jacobsen talks with Jared Correia about the 2015 U.S. Consumer Legal Needs Survey and online law firm marketing.

June 3, 2016
The Expertise Effect: How Getting Narrow Can Grow Your Practice

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

May 13, 2016
Three Marketing Tools Small Law Firms Can’t Live Without

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize on potential opportunities. In this session we will cover the tools you can’t live without, and some wish-list items for future growth. Including; Avvo, Social Media Automation, Email Marketing and more....

April 13, 2016
The Art of the Entertainment Deal

Jeff B. Cohen, remembered for his role as Chunk in The Goonies, discusses dealmaking in the context of the law.

March 25, 2016
The Dollars and Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most...

March 18, 2016
ABA TECHSHOW 2016: Collaboration Tools That Save You Time

Let’s face it. Email is inefficient when collaborating with multiple people on documents or projects. There are now independent collaboration tools that streamline processes and reduce the time you spend searching for information. Jonathan Tobin discusses these new tools with Jared Correia during ABA TECHSHOW 2016. One of the hosts of the presentation, “Realtime Collaboration...

March 18, 2016
ABA TECHSHOW 2016: Cloudy with a Chance of Automation

Legal technologists often recommend automation for lawyers, so they can use their valuable time practicing law rather than on data entry. In this Special Report, Jared Correia interviews Heidi Alexander, Joseph Bahgat, John Mayer, Larry Port, Jack Newton, and Andrew LeGrand, and presenters at ABA TECHSHOW 2016. They have a few laughs while giving listeners...

February 26, 2016
Internet Marketing: Establishing a Powerful Online Presence

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover: – Branding + using imagery that will resonate with...

February 18, 2016
Marketing Your Firm Through Branded Networks

The last 10 years have seen a 75% rise in legal costs, which compares to a 20% increase for other fields. It’s estimated that there are one billion dollars worth of unrecognized legal needs in today’s market. Even when legal needs are recognized, it’s common for potential clients to see their problems as prohibitively expensive....

January 14, 2016
Should Lawyers Charge for Initial Consultations?

Do you charge for initial consultation in your practice? If not, you might be missing out on higher quality meetings and additional revenue. Despite this claim, most lawyers are worried that changing their fee structure will chase potential clients away from the front door. How can we, as lawyers, offer discernible value and make people...

December 16, 2015
Online Reviews: Yelp for Help

Online review sites are increasingly important for product and service consumers, but to what extent are people really taking them into consideration when selecting an attorney? If potential clients are counting stars before they call, how do lawyers take control of their online reputations? Furthermore, with limited time and marketing budgets, what should solo and...

December 15, 2015
Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do. This webinar will give you a proven shortcut. It will show you how...

October 22, 2015
Winning Local Search

Most lawyers think about search marketing in a broad way, trying to reach everyone on the internet. But focusing on local search, which involves targeting specific cities, states, and neighborhoods, can have better overall results. This area of marketing is often quite confusing, however. What is local search marketing, how does it affect Google rankings,...

October 9, 2015
ATL APP: Are Branded Networks the Future for Solo Lawyers?

In the current legal marketplace, branded networks have emerged as client intake channels for many solo lawyers. These online listings offer lawyers to those in need, often for one flat fee. But from the lawyer’s perspective they aren’t always the same. So what questions should we be asking before signing up for a branded network...

September 14, 2015
Summer of Lunch Part 4: Legal Blogging Tips from Kevin O’Keefe

Lawyers use blogs to improve legitimacy, show expertise in niche areas, bring in clients, and network with other lawyers. But many who wish to start blogging suffer from perfectionism, have problems with motivation, and are worried about lack of content or subject matter. So where do success-driven lawyers with writer’s block start? In the 2015...

August 31, 2015
Changes to the Massachusetts Rules of Professional Conduct in 2015

The Massachusetts Rules for Professional Conduct were officially and extensively revised for the first time since 1998 on July 1st, 2015. Many of these changes were heavily influenced by the 2013 revision to the American Bar Association’s Model Rules of Professional Conduct, due to a value recognized by lawyers and courts in having nationwide uniformity....

August 18, 2015
The Future of Law Firm Communication: Is Email on the Way Out?

While convenient, email seems to be increasingly a distraction in law firms and most other businesses. Furthermore, email chains about important cases sit in our inboxes next to spam, family interactions, personal information, and more spam. Due to the sheer volume of emails received, lawyers and firm staff often waste time navigating them to find...

August 17, 2015
The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?

Lawyers who listen to podcasts or read marketing blogs will have heard many times over that they should be using social media to market their practices. But who has time to maintain Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, and multiple other social media accounts? Furthermore, what really is the purpose of an online social presence...

July 30, 2015
The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age

Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in authentic online profiles and messages. But when lawyers try to balance professionalism with authenticity, it results in cliches, uninteresting self-promotion, and useless information....

July 2, 2015
The Summer of Lunch Part 1: Law Firm Marketing That Works!

Because there are no seminars over the summer, Lunch Hour Legal Marketing is releasing four interviews conducted during Mass LOMAP’s 5th Annual Marketing Conference in Boston. The first of these four is with Larry Port, CEO of Rocket Matter, a cloud-based law practice management system. On this episode of Lunch Hour Legal Marketing, Jared Correia...

June 24, 2015
E-Discovery for Solo and Small Firm Lawyers

As e-discovery purveys more and more practices and practice areas, it becomes important for solo and small firm lawyers to at least have a cursory understanding of the process. Attorneys can be at a big disadvantage coming up against opposing counsel without the proper knowledge, workflow and tools for e-discovery. Since everyone today texts, emails,...

April 15, 2015
Why Do Lawyers Love Wearable Technology?

Lawyers as a group have the reputation for being slow to adopt new technology. However, when the smartphone emerged, they quickly jumped on board. And due to cloud computing, lawyers are able to work anywhere, using their smartphones and tablets. Wearable technologies like the Apple Watch, other smart watches, and Google Glass seem to be...

February 26, 2015
Paperless Lawyering: What It Really Is, and the Nuts and Bolts of How It Works

Imagine being able to instantly access information in your client files, anytime—even if you’re out of the office. If you have a paperless law office that’s one of the many benefits you’ll obtain. In this episode of Lunch Hour Legal Marketing, Ernie Svenson hosts a webinar based on his proven method for shifting to a paperless law practice. It’s...

February 5, 2015
Analytics in Law Practice

Analytics is basically data analysis focused on distilling information useful for improving processes and decision making, often in a business context. When applied to law firms, analytics can be used to improve client intake, increase the firm’s efficiency, and identify silos. How is this possible? How can simply collecting and analyzing data affect your law...

December 4, 2014
Power Networking: Making the Right Connections

Lawyers all know they should be networking, and most of them are, but there is an important distinction between the quantity and quality of your connections. Many lawyers are more comfortable networking with other lawyers and find themselves at the same conferences every year. But in order to be truly successful, a rainmaker, lawyers must...

October 15, 2014
Virtualization of a Law Practice

There has recently been an increase in virtualization of law practices and the rate at which firms are beginning to adopt internet-based technology solutions. There are significant advantages attached to those programs including mobility, flexibility, ease of installation and management, and decreased setup cost. But most lawyers don’t know what a virtual office entails, are...

September 2, 2014
iPhone and iPad Apps and Accessories for Lawyers to Use in Their Practice

New applications and accessories for the iPhone and iPad consistently promise to improve the professional and personal lives of lawyers. However, with limited time and so many options, it is difficult for busy lawyers to keep up with trends and make educated decisions about which products will make their practice more efficient and which might...

August 1, 2014
Why It’s Important for Lawyers to Build Expertise and Stand Out From A Crowd

In this increasingly saturated market, being a successful lawyer means standing out from the crowd and becoming the expert in a specific field. Due to economic pressures, it is now necessary for a lawyer to develop a powerful brand in order to make a good living. This means going above and beyond being a hard...

July 16, 2014
Jared Correia Interviews Legal Marketing Expert Joyce Brafford at the Mass LOMAP Conference

Jared Correia, co-host of The Legal Toolkit on Legal Talk Network, interviews Joyce Brafford about marketing for lawyers at Mass LOMAP’s 4th Annual Super Marketing Conference. She recommends that lawyers choose one social media platform, maintain consistent engagement, and be sincere, especially in solo and small firms with more personal clients. Brafford is a Practice...

May 12, 2014
Law Firm Marketing Tips: What Small Firms Can Adopt From Large Firms

Many large law firms are embracing modern marketing strategies to be more competitive. Although some of the options are out of budget for smaller firms, there are many within reach. On this episode of Legal Toolkit, host Jared Correia interviews Jennifer O’Leary Cathell from Edwards Wildman Palmer LLP. Together, they discuss what marketing paradigms and...

March 19, 2014
Managing Overflow Work with Freelance Attorneys

When overwhelmed with work, some firms hire freelance attorneys to fill the gap between client demand and firm capacity. Whether it’s niche expertise, transactional labor, or long-term temp. assignments, these contract attorneys are well-equipped to support the unique interests of their hiring firms. On this episode of Legal Toolkit, host Jared Correia interviews talent placement...

January 29, 2014
Automated Document Generation: It’s Not Just for the Big Firms

How much time does your law firm or practice spend producing documents? Automated Document Generation can dramatically reduce that time while improving work product quality. Large firms have been doing this for many years but did you know there is a solution for small and mid-size firms? In this edition of Legal Toolkit, host Jared...

December 20, 2013
Rising Up: How “Large Enough” Law Firms are Winning the Market Share

In this edition of Legal Toolkit, co-hosts Jared Correia and Heidi Alexander invite members of the LexisNexis team to discuss their latest report, Enterprise Legal Management Trend Reports, 2013 Mid-Year Edition: The Rise of “Large-Enough” Law Firms. The report concluded that the nation’s largest law firms are losing the market share to smaller rivals, referred...

October 24, 2013
Social Media E-Discovery: Keeping On and Keeping Up

Social media data presents significant challenges for lawyers when it comes to issues of investigation, preservation and discovery. Nonsense words, arcane acronyms and unexpected abbreviations are just some of the things that attorneys need to look for in order to effectively discover evidence via social media. In this edition of The Legal Toolkit, your host, Jared...