Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in authentic online profiles and messages. But when lawyers try to balance professionalism with authenticity, it results in cliches, uninteresting self-promotion, and useless information....
Lunch Hour Legal Marketing
The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.
Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing.
Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.
Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia...
Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it...