Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in authentic online profiles and messages. But when lawyers try to balance professionalism with authenticity, it results in cliches, uninteresting self-promotion, and useless information....
Lunch Hour Legal Marketing
The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.
Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.