Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in authentic online profiles and messages. But when lawyers try to balance professionalism with authenticity, it results in cliches, uninteresting self-promotion, and useless information....
Lunch Hour Legal Marketing
The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.
Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad...
Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.
Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing...
Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews.
Gyi and Conrad count down the top five metrics law firms need to care about most/least.
Gyi and Conrad hash out the controversy over ‘conversions’ and debate the merits of fast, cheap, and quality.