Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in authentic online profiles and messages. But when lawyers try to balance professionalism with authenticity, it results in cliches, uninteresting self-promotion, and useless information....
|Lunch Hour Legal Marketing|
Ed Walters is the CEO and co-founder of Fastcase, an online legal research software company based in Washington, D.C....
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
Because clients’ lives are increasingly online, lawyers need to market their law firms online too. When looking at a website, marketing campaigns, social media, or even bios, potential clients are interested in authentic online profiles and messages. But when lawyers try to balance professionalism with authenticity, it results in cliches, uninteresting self-promotion, and useless information. So with legal ethical restrictions, a raise in competition, and, let’s face it, not much extra time, how do we improve our marketing strategies?
This episode of Lunch Hour Legal Marketing features the second interview by Jared Correia during Mass LOMAP’s 5th Annual Marketing Conference in Boston. In a series titled Summer of Lunch, Jared interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see. Don’t forget, Ed explains, your (potential) clients are smart people who simply don’t know how to navigate their legal issues.
Ed Walters is CEO of Fastcase, a legal research engine with over 800,000 subscribers. He was previously a practicing lawyer, advisor to the NFL, the NHL, and worked in the White House. Ed is also an adjunct professor at Georgetown University of Law Center where he teaches Law of Robots.
Tweet about this series using the hashtag #summeroflunch!
The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.
Jayson Gaignard talks about how he builds himself up by building up his connections.
Chad Burton talks about legal technology trends and how law firms can step up their tech game.
Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.
In this inaugural reboot episode, new hosts Gyi Tsakalakis and Kelly Street talk with Mitch Jackson about identifying your "whys," newsjacking, and other digital...
We are excited to announce the relaunch of Lunch Hour Legal Marketing with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts.
Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.