Featured Guests
Kevin O’Keefe

Kevin O’Keefe is the founder and CEO of LexBlog, a pioneer company that helps lawyers with online marketing and...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Lawyers use blogs to improve legitimacy, show expertise in niche areas, bring in clients, and network with other lawyers. But many who wish to start blogging suffer from perfectionism, have problems with motivation, and are worried about lack of content or subject matter. So where do success-driven lawyers with writer’s block start?

In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals. O’Keefe encourages lawyers to see blogging as a conversation with law experts and clients, and avoid the idea of content marketing. He gives advice on motivation, building a following, choosing a niche area, and writing content that is valuable to people.

Kevin O’Keefe is CEO of Lexblog, a blogging platform and network for lawyers and law firms. Lexblog’s LXBN network features the work of affiliated legal bloggers. Previously, Kevin was a trial lawyer for almost 20 years and he started Prairie Law, one of the first widely used internet communities for attorneys.

Episode Details
Published: September 14, 2015
Podcast: Lunch Hour Legal Marketing
Category: Legal Technology
Podcast
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.

Listen & Subscribe
  Apple Podcasts
  Google Play
More Episodes
06/03/16
The Expertise Effect: How Getting Narrow Can Grow Your Practice

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

05/13/16
Three Marketing Tools Small Law Firms Can’t Live Without

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize...

03/25/16
The Dollars and Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78...

02/26/16
Internet Marketing: Establishing a Powerful Online Presence

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to...

12/15/15
Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged...

10/15/15
Law Firm Digital Marketing Trends for 2015-2016

Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in...