Lawyers use blogs to improve legitimacy, show expertise in niche areas, bring in clients, and network with other lawyers. But many who wish to start blogging suffer from perfectionism, have problems with motivation, and are worried about lack of content or subject matter. So where do success-driven lawyers with writer’s block start?
In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals. O’Keefe encourages lawyers to see blogging as a conversation with law experts and clients, and avoid the idea of content marketing. He gives advice on motivation, building a following, choosing a niche area, and writing content that is valuable to people.
Kevin O’Keefe is CEO of Lexblog, a blogging platform and network for lawyers and law firms. Lexblog’s LXBN network features the work of affiliated legal bloggers. Previously, Kevin was a trial lawyer for almost 20 years and he started Prairie Law, one of the first widely used internet communities for attorneys.