Featured Guest
Joshua Lenon

Joshua Lenon is Clio’s Lawyer in Residence. An attorney admitted to the New York Bar, Joshua has worked extensively...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Episode Notes

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law firms cannot track whether their expensive advertising is actually producing clients.

In this session, learn from Joshua Lenon, Lawyer in Residence at Clio, about the numbers you should be tracking when it comes to legal marketing.

Learn about:

  • How much marketing costs your firm should carry;
  • Calculating Return on Investment (ROI) for each method of advertising you use in your firm; and
  • Tools to measure revenue from cases against your advertising costs.

Joshua Lenon is an attorney who currently serves as lawyer-in-residence for Clio, providing legal scholarship and research skills to the leading cloud-based practice management platform.

Mentioned in This Episode

http://www.lunchhourlegalmarketing.com/referrals/the-dollars-and-sense-of-legal-marketing/

Newsletter

Notify me when there’s a new episode!

Episode Details
Published: March 25, 2016
Podcast: Lunch Hour Legal Marketing
Category: Legal Marketing , Legal Technology , Practice Management
Podcast
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.

Listen & Subscribe
Recent Episodes
09/19/19
Lunch Hour Legal Marketing: Mailbag Edition!

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

08/28/19
Social Media Marketing: Strategy Tips for Law Firms

Traci Reuter offers essential strategies for social media marketing for lawyers.

07/31/19
How AI Helps Lawyers Do Their Best Work

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

06/20/19
Your Clients are Humans, Be One Too

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers...

05/15/19
PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Michelle Calcote King talks about all things PR for law firms.

04/16/19
Optimizing SEO with Schema Markup

Martha van Berkel talks about all things schema markup, a.k.a. structured data.