The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most...
![]() |
Joshua Lenon is Clio’s Lawyer in Residence. An attorney admitted to the New York Bar, Joshua has worked extensively...
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
The only thing more expensive than hiring a lawyer is advertising as one.
For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law firms cannot track whether their expensive advertising is actually producing clients.
In this session, learn from Joshua Lenon, Lawyer in Residence at Clio, about the numbers you should be tracking when it comes to legal marketing.
Learn about:
Joshua Lenon is an attorney who currently serves as lawyer-in-residence for Clio, providing legal scholarship and research skills to the leading cloud-based practice management platform.
http://www.lunchhourlegalmarketing.com/referrals/the-dollars-and-sense-of-legal-marketing/
Notify me when there’s a new episode!
Published: | March 25, 2016 |
Podcast: | Lunch Hour Legal Marketing |
Category: | Legal Marketing , Legal Technology , Practice Management |
![]() |
Lunch Hour Legal Marketing |
The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.
Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia...
Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it...
Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.