The 21st Century Lawyer: Utilizing Technology Competency as a Marketing Tool

This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially with regard to the use of technology. The panelists cover a number of issues, including cybersecurity, internet marketing and investigation, and e-discovery, but will focus most heavily on the Suffolk/Flaherty Legal Technology Audit, which was created to assess lawyers’ ability to use basic law practice technology, such as Microsoft Word and Excel, and how that demonstration of technological competence can be used as a marketing tool.

Andrew Perlman presented the webinar on February 25, 2015 at 12pm EST.

Andrew Perlman is a professor at Suffolk University Law School, where he teaches professional responsibility and civil procedure and directs the Institute on Law Practice Technology and Innovation. Andy also created and directs Suffolk’s concentration in Legal Technology and Innovation. The concentration, which is similar to a major, prepares students for 21st century legal employment with specialized courses in important legal innovations and technologies, such as automated document assembly, expert systems, legal project management, process improvement, and virtual lawyering.