Because there are no seminars over the summer, Lunch Hour Legal Marketing is releasing four interviews conducted during Mass LOMAP’s 5th Annual Marketing Conference in Boston. The first of these four is with Larry Port, CEO of Rocket Matter, a cloud-based law practice management system.
On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.
- Law firm marketing as a mustache
- Pogo sticking a web search
- Why potential clients leave your site
- Misleading vanity metrics
- How effective social media is
- Call to action
- Keyword advertising (pay per click)
- Content marketing
Larry Port, CEO of Rocket Matter, is also a speaker and award winning writer at the crossroads of the legal profession and cutting edge technology. He frequently discusses marketing, design and efficiency, and quality techniques in the software industry that can be leveraged by lawyers and legal professionals. He was named to the 2012 Fastcase 50 honoring the law’s smartest, most courageous innovators, techies, visionaries and leaders.
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