Featured Guests
Larry Port

Larry Port, CEO of Rocket Matter, is also a speaker and award winning writer at the crossroads of the legal profession...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Because there are no seminars over the summer, Lunch Hour Legal Marketing is releasing four interviews conducted during Mass LOMAP’s 5th Annual Marketing Conference in Boston. The first of these four is with Larry Port, CEO of Rocket Matter, a cloud-based law practice management system.

On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.

Topics Include:

  • Law firm marketing as a mustache
  • Pogo sticking a web search
  • Why potential clients leave your site
  • Misleading vanity metrics
  • How effective social media is
  • Call to action
  • Keyword advertising (pay per click)
  • Content marketing

Larry Port, CEO of Rocket Matter, is also a speaker and award winning writer at the crossroads of the legal profession and cutting edge technology. He frequently discusses marketing, design and efficiency, and quality techniques in the software industry that can be leveraged by lawyers and legal professionals. He was named to the 2012 Fastcase 50 honoring the law’s smartest, most courageous innovators, techies, visionaries and leaders.

If you want to tweet about any of the Summer of Lunch podcasts, use the hashtag #SummerofLunch.

Episode Details
Published: July 2, 2015
Podcast: Lunch Hour Legal Marketing
Category: Best Legal Practices , Legal Technology
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.

Listen & Subscribe
  Apple Podcasts
  Google Play
More Episodes
The Expertise Effect: How Getting Narrow Can Grow Your Practice

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

Three Marketing Tools Small Law Firms Can’t Live Without

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize...

The Dollars and Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78...

Internet Marketing: Establishing a Powerful Online Presence

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to...

Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged...

Law Firm Digital Marketing Trends for 2015-2016

Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in...