Featured Guest
Larry Port

Larry Port, CEO of Rocket Matter, is also a speaker and award winning writer at the crossroads of the legal profession...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Episode Notes

Because there are no seminars over the summer, Lunch Hour Legal Marketing is releasing four interviews conducted during Mass LOMAP’s 5th Annual Marketing Conference in Boston. The first of these four is with Larry Port, CEO of Rocket Matter, a cloud-based law practice management system.

On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.

Topics Include:

  • Law firm marketing as a mustache
  • Pogo sticking a web search
  • Why potential clients leave your site
  • Misleading vanity metrics
  • How effective social media is
  • Call to action
  • Keyword advertising (pay per click)
  • Content marketing

Larry Port, CEO of Rocket Matter, is also a speaker and award winning writer at the crossroads of the legal profession and cutting edge technology. He frequently discusses marketing, design and efficiency, and quality techniques in the software industry that can be leveraged by lawyers and legal professionals. He was named to the 2012 Fastcase 50 honoring the law’s smartest, most courageous innovators, techies, visionaries and leaders.

If you want to tweet about any of the Summer of Lunch podcasts, use the hashtag #SummerofLunch.

Newsletter

Notify me when there’s a new episode!

Episode Details
Published: July 2, 2015
Podcast: Lunch Hour Legal Marketing
Category: Best Legal Practices , Legal Technology
Podcast
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.

Listen & Subscribe
Recent Episodes
09/19/19
Lunch Hour Legal Marketing: Mailbag Edition!

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

08/28/19
Social Media Marketing: Strategy Tips for Law Firms

Traci Reuter offers essential strategies for social media marketing for lawyers.

07/31/19
How AI Helps Lawyers Do Their Best Work

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

06/20/19
Your Clients are Humans, Be One Too

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers...

05/15/19
PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation

Michelle Calcote King talks about all things PR for law firms.

04/16/19
Optimizing SEO with Schema Markup

Martha van Berkel talks about all things schema markup, a.k.a. structured data.