Featured Guests
Leigh McMillan

Leigh McMillan is the Vice President of Marketing overseeing Avvo’s marketing, communications and business unit management. Prior to joining...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Lawyers who listen to podcasts or read marketing blogs will have heard many times over that they should be using social media to market their practices. But who has time to maintain Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, and multiple other social media accounts? Furthermore, what really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media?

In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.

Topics include:

  • How lawyers can attract clients on social media
  • Showcasing knowledge on Facebook
  • Google search results tied to Google+
  • Creating snackable content for YouTube
  • Accurate naming for searchable information
  • Opportunities for lawyers on Tumblr
  • The importance of having a mobile website
  • Developing your social profile and owning your real estate

Leigh McMillan is vice president of marketing at Avvo, an online legal services marketplace featuring lawyer profiles and ratings. Before joining Avvo, Leigh worked for Marchex’s Call Analytics business.

Tweet about this series using the hashtag #summeroflunch!

Episode Details
Published: August 17, 2015
Podcast: Lunch Hour Legal Marketing
Category: Legal Technology
Podcast
Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.

Listen & Subscribe
  Apple Podcasts
  Google Play
More Episodes
06/03/16
The Expertise Effect: How Getting Narrow Can Grow Your Practice

Jay Harrington discusses how to market a niche legal practice through various thought leadership and content marketing initiatives.

05/13/16
Three Marketing Tools Small Law Firms Can’t Live Without

As more and more clients find us online, it’s imperative that small law firms have the basic tools in place to capture and capitalize...

03/25/16
The Dollars and Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one. For example, a recent study of online advertising found that 78...

02/26/16
Internet Marketing: Establishing a Powerful Online Presence

Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business? Learn how to...

12/15/15
Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide

Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST. Most attorneys who even attempt to write books get bogged...

10/15/15
Law Firm Digital Marketing Trends for 2015-2016

Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in...