Lawyers who listen to podcasts or read marketing blogs will have heard many times over that they should be using social media to market their practices. But who has time to maintain Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, and multiple other social media accounts? Furthermore, what really is the purpose of an online social presence...
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Lunch Hour Legal Marketing |
Leigh McMillan is the Vice President of Marketing overseeing Avvo’s marketing, communications and business unit management. Prior to joining...
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
Lawyers who listen to podcasts or read marketing blogs will have heard many times over that they should be using social media to market their practices. But who has time to maintain Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, and multiple other social media accounts? Furthermore, what really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media?
In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.
Topics include:
Leigh McMillan is vice president of marketing at Avvo, an online legal services marketplace featuring lawyer profiles and ratings. Before joining Avvo, Leigh worked for Marchex’s Call Analytics business.
Tweet about this series using the hashtag #summeroflunch!
| Published: | August 17, 2015 |
| Podcast: | Lunch Hour Legal Marketing |
| Category: | Legal Technology |
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Lunch Hour Legal Marketing |
The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.
Dave Chaffey talks about how lawyers can implement technology for digital marketing.
Dr. Natalia Wiechowski talks about what elements need to be considered as lawyers develop a personal brand.
Rand Fishkin talks about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World," and how lawyers can use...
Jayson Gaignard talks about how he builds himself up by building up his connections.
Chad Burton talks about legal technology trends and how law firms can step up their tech game.
Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques to help you invest your time and money wisely.