Leigh McMillan is the Vice President of Marketing overseeing Avvo’s marketing, communications and business unit management.
Prior to joining Avvo, she worked for Marchex, a leading call advertising provider, most recently as Senior Vice President and General Manager of the company’s Call Analytics business. Leigh has also held leadership positions at a number of technology companies including Pure Networks (acquired by Cisco), WildTangent, and RealNetworks, where she led the launch of several flagship products during her tenure. She also directed public affairs for Major League Baseball’s Seattle Mariners during their campaign for a new ballpark.
Lawyers who listen to podcasts or read marketing blogs will have heard many times over that they should be using social media to market their practices. But who has time to maintain Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, and multiple other social media accounts? Furthermore, what really is the purpose of an online social presence...
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