With the popularity of social media on the rise within the legal profession, has old school marketing taken a back seat?  Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP, joins Attorney Christopher Strang, partner at the Boston law firm, Desmond, Strang & Scott LLP and Robert Simpson, President/CEO of Waverider Communications, to talk about the pros of old school marketing, including: the importance of developing and implementing a strategy, the power of networking and how lawyers can successfully market themselves in both non-traditional and traditional modes.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 30:57 — 21.5MB)

With the prevalence of profile sites, blogs and social media platforms, law firms need  effective websites.  Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP, joins Larry Bodine, the Editor-in-Chief for Lawyers.com, to explore the importance of law firm websites. Larry discusses everything from the sort of content components that should appear on a website and designing the website to basic SEO tools attorneys can use to get visits from their target audience.

Podcast: Play in new window | Download (Duration: 25:22 — 18.1MB)

What are people saying about you online?  What if the comments are negative?  How can you protect your good name?  In an environment where online reviews are common, Legal Toolkit host Jared Correia, Law Practice Advisor with Mass. LOMAP,, and Conrad Saam, Vice President of Marketing at Urbanspoon, discuss online reputation management for lawyers.  Conrad and Jared cover the importance of tracking online mentions, and the methods for doing so.  They also address the rising vitality of local search and the usefulness in dominating vanity search.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 26:16 — 18.3MB)

Stressed about your student loans from law school? On The Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, joins Heather Jarvis, student loan expert and former capital defense attorney, to discuss student loan management. Heather offers her insight on consolidation, Public Service Loan Forgiveness, Income Based Repayment and how lawyers can reduce, or better manage their payments.

Podcast: Play in new window | Download (Duration: 27:18 — 18.3MB)

What apps are on your holiday wish list? On this edition of Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP,  joins returning guest Brett Owens, CEO and Co-Founder of Chrometa, LLC, to take a look at some of the top web apps for this holiday season. Brett offers up his favorite apps across a variety of categories, including for collaboration and file sharing. In addition to relaying his thoughts about the best buffalo wings on the planet, Brett makes some bonus prognostications for 2012 and beyond.

Special thanks to our sponsors Clio and Carbonite Business

Podcast: Play in new window | Download (Duration: 27:38 — 19.6MB)

On this month’s show, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, is joined by Tim Baran, Principal of BaranCLE and Community Manager at RocketMatter, as the two take a look at some ways to market a law practice through CLE participation.  Tim and Jared talk about utilizing traditional and non-traditional marketing techniques for securing CLE faculty positions, discuss methods for approaching bar associations with respect to panel spots and cover the options that lawyers have for putting on their own CLE programming.

Special thanks to our sponsors Clio and Carbonite Business

Podcast: Play in new window | Download (Duration: 29:09 — 18.7MB)

Is your practice management vision cloudy? We can help. On this month’s show, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, is joined by Jack Newton, Co-founder & CEO of Clio, as they take a look at the latest trends in practice management and cloud computing. Jared and Jack talk about the essential usefulness of practice management systems, the appeal of cloud programs (even for skittish lawyers!) and what the future looks like in the cloud.

Special thanks to our sponsors Clio and Carbonite Business.

Podcast: Play in new window | Download (Duration: 27:57 — 20.4MB)

Does global economics affect your law practice? The, perhaps surprising, answer is a resounding ‘Yes’! On this month’s show, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, welcomes to the Legal Toolkit Susan Cartier Liebel, the Founder & CEO of Solo Practice University®, to address the effect that global economics and changing demographics have on attorneys and their practices. Susan and Jared discuss the present economic downturn in the context of the history of the United States, talk about why it is so important for the modern attorney to apply a client-centric viewpoint and consider potential growth opportunities in a compromised economy.

Special thanks to our sponsors Clio and Carbonite Business.

Podcast: Play in new window | Download (Duration: 29:07 — 18.2MB)

Referrals are the lifeblood of the most successful law firms, but attorneys, like anyone else, have to get their potential referral sources to know, like and trust them. On this month’s Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Jaimie B. Field, Esq. founder of Marketing Field, LLC about the power of referrals. Jaimie and Jared consider potential referral sources for lawyers, mull over the age-old maxim that ‘referrals beget referrals’ and discuss the importance of training referral sources, in order to get them to get you the clients you really want.

Special thanks to our sponsors Clio and Catuogno Court Reporting.

Podcast: Play in new window | Download (Duration: 28:15 — 18.7MB)

Need a “brand” aid?  On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012.  Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.

Special thanks to our sponsors Clio and Catuogno Court Reporting.

Podcast: Play in new window | Download (Duration: 25:10 — 17.3MB)