Clients have an abundance of options when hiring an attorney. Often, it is a firm’s website that determines who they ultimately hire. On this episode of The Legal Toolkit, hosts Jared Correia and Heidi Alexander talk to Jeff Lantz about building an Internet brand and website that differentiates you from your competitors and attracts clients.

• Jeff Lantz is the founder and CEO of Esquire Interactive. His company is an attorney-run marketing firm that specializes in website development, Internet marketing, and branding for law firms and attorneys. Lantz was a practicing attorney for more than 12 years before he delved into Internet marketing. He has authored two books: The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Management, referred to as “The bible for building law firm websites,” by host Alexander, and Internet Branding for Lawyers: Building the Client-Centered Website published by the ABA Law Practice Management Section.

Tune in to hear from the author of Internet Branding for Lawyers on the basics of branding, website development, and marketing for attorneys.

Podcast: Play in new window | Download (Duration: 27:01 — 24.8MB)

Desktop as a service, commonly known as DaaS, is a relatively new service which provides users access to their desktops from any computer via the cloud. Your hosts Jared Correia and Heidi Alexander invited Tom Rowe to talk about DaaS for lawyers.

• Rowe is a 4th generation attorney with an undergraduate degree in computer science and business administration. He now works as a technology consultant for law firms and businesses at OTB-Consulting and was named Technolawyer’s technology consultant of the year.

Rowe answers questions about DaaS for big, small, and solo firms, how to make DaaS secure, how to make it cost effective, and more. He will also talk about SaaS, software as a service, as it relates to lawyers and DaaS users.

 

Podcast: Play in new window | Download (Duration: 33:29 — 30.7MB)

Wondering where The Legal Toolkit has been for the past six months? Never fear, Jared Correia, your host and a Senior Law Practice Advisor with Massachusetts Law Office Management Assistance Program ( Mass. LOMAP), is back. In this month’s episode meet the new co-host Heidi Alexander, also a Law Practice Advisor with Mass. LOMAP, who will be the newest addition to The Legal Toolkit team.

Before joining LOMAP, Alexander ran a solo law practice and a web consulting business. She has practiced employment law and litigation, clerked for a justice on the highest court of New Jersey, and worked helping entrepreneurs launch and grow their businesses at a nonprofit women’s business assistance center. She is currently serving on the board of directors of a community arts nonprofit, as a special needs mentor, and as a coordinator and facilitator for girls in underserved communities.

This episode will introduce Alexander and give her a chance to further outline her background, expertise, side projects, volunteer positions, and finally, her strong loyalty to her home state of Minnesota.

Podcast: Play in new window | Download (Duration: 16:49 — 15.5MB)

On this October edition of The Legal Toolkit, Jared Correia, Senior Law Practice Advisor with Mass. LOMAP, joins Chiara LaPlume, principal of LaPlume Law, LLC and Sofia Lingos, principal of Lingos Law, to address entity choice for lawyers and law firms.  Chiara and Sofia run down the options for law firms and solo lawyers (including d/b/a’s and limited liability entities), talk about why it’s essential to have a partnership agreement and relay why it may useful for an attorney to hire another lawyer to help them get incorporated.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 33:31 — 19.9MB)

Why is selling so hard for lawyers and what can you do about it? On this September edition Jared Correia, the host of The Legal Toolkit and Senior Law Practice Advisor with Mass. LOMAP, joins Stephen Seckler, principal of Seckler Legal Consulting and Coaching, to talk about selling vs. marketing, how important referrals are for attorneys and some of the key things that get in the way of attorneys successfully generating work.

Podcast: Play in new window | Download (Duration: 33:29 — 20.5MB)

If you want to market your practice by leveraging your expertise, content marketing may be your answer.  Jared Correia, the host of The Legal Toolkit and Senior Law Practice Advisor with Mass. LOMAP, interviews Gyi Tsakalakis, the director of web marketing for AttorneySync, to get the skinny.  Jared and Gyi discuss different types of content marketing and distribution platforms, the efficacy of paywalls and the skill set lawyers need to become effective content marketers.

Podcast: Play in new window | Download (Duration: 26:19 — 17.3MB)

Learn how to make the most of your next legal trade show experience when The Legal ToolKit host and Senior Law Practice Advisor with Mass. LOMAP, Jared Correia, chats with Andrea Cannavina, the Founder and CEO of LegalTypist, Inc. Andrea and Jared explain how to decide which events to attend, how to network, the benefits of getting involved in conference planning, and much more.

Podcast: Play in new window | Download (Duration: 28:31 — 17.1MB)

When should a law firm consider either translation or interpretation services?  Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP gets the answer from George Rimalower, founder and president of ISI Translations, Inc. Jared and George also explain the benefits of using a translation service and how these services can boost your legal firm’s bottom line.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 31:48 — 22.7MB)

If you’re looking for the hottest tech tips for lawyers, we’ll make sure your vision is 20/20.  The Legal ToolKit host and Senior Law Practice Advisor with Mass. LOMAP, Jared Correia,  talks technology with Attorney Ernest Svenson from the Svenson Law Firm in New Orleans, Louisiana.  Ernie has catalogued a number of  useful tools for lawyers and relays them in rapid succession through word association with Jared. Listen in, and find out why Dropbox and Dilbert can both have a place in your law firm!

Podcast: Play in new window | Download (Duration: 26:33 — 16.8MB)

With the popularity of social media on the rise within the legal profession, has old school marketing taken a back seat?  Jared Correia, the host of The Legal ToolKit and Law Practice Management Advisor with Mass. LOMAP, joins Attorney Christopher Strang, partner at the Boston law firm, Desmond, Strang & Scott LLP and Robert Simpson, President/CEO of Waverider Communications, to talk about the pros of old school marketing, including: the importance of developing and implementing a strategy, the power of networking and how lawyers can successfully market themselves in both non-traditional and traditional modes.

Special thanks to our sponsor, Clio.

Podcast: Play in new window | Download (Duration: 30:57 — 21.5MB)