“Harold and Maude”; Newsletter Magic with Shaun Buck; and “Idaho? YOUdaho!”

Episode Notes

Transcript

[Music]

Intro:  It’s The Legal Toolkit with Jared Correia.  With guest Shaun Buck around of “Idaho YOUdaho”.  And then I’ll be slapping the shit out of Jared.  Topical, maybe, but I’m sure as hell not passing up the chance.  But first, your host, Jared Correia.

Jared Correia:  Come on fast, bitches.  It’s the Legal Toolkit Podcast.  And yes, it’s still called the Legal Toolkit Podcast, even though I’ve never even used a dog leg reamer.  I’m your host, Jared Correia.  You’re stuck with me because Chris Rock was not able to, “Oh wow!  Will Smith just smack the shit out of me?”  I’m the CEO of Red Cave Law Firm Consulting.  A business management consulting service for attorneys and bar associations. Find us online at redcavelegal.com.  I’m the COO of Gideon Software, Inc.  We build chatbots so law firms can convert more leads and conversational document assembly tools, so law firms can build documents faster and more accurately.  You can find out more about Gideon at gideonlegal.com.

Now before we get to our interview today with Shaun Buck, CEO of the Newsletter Pro about well, you probably guess we’re going to talk about newsletters.  I want to talk to you about a crazy movie I bet you’ve never seen and the superstar musician who wrote the soundtrack ‘Harold and Maude’ is just a bad shit crazy movie.  My father-in-law is a great guy, but he likes really, really weird movies, like ‘Never Cry Wolf’ and this movie from Finland about an evil Santa Claus, and his evil elf army.  Just to give you a sense of what we’re dealing with here.  So, I knew when he asked me if I’d ever seen ‘Harold and Maude’ that it was going to be a rare treat indeed, because he’s never like, “Have you ever seen this quirky independent film called ‘Titanic’?”  He did not disappoint.  Harold and Maude came out in 1971.  And here’s the plot.  Harold is 19 and he’s obsessed with death.  He stages elaborate fake suicides and attends funerals all the time for people he doesn’t know.  Oh, he also drives a hearse.  I guess that part was kind of predictable.

At one of these funerals, he meets Maude.  She’s 79-old lady, but she’s kind of freak too.  As it turns out, she attends the funerals of strangers also.  So, these two crazy kids meet at some random funeral and fall in love.  Yes, I said that they fall in love.  Yes, there is a 60-year age difference.  Harold’s mom is living.  Of course, Maude’s friends and family I guess, are all dead, so they don’t care.  And Harold, as it turns out wants to marry Maude.  All right, now here’s where we’re getting to the spoiler alerts, although I feel a little weird initiating a spoiler alert for a 50-year-old movie.  If you haven’t seen this yet and you want to just fast forward about 30 seconds, it turns out that Maude has a sad back story, including having been a Holocaust survivor.

And sad is still she’s planning on committing suicide.  Real suicide when she turns 80.  She and Harold spend their last night together but Harold never gets to marry Maude as she makes good on her threat and overdoses on sleeping pills.  Harold is devastated, drives his car off a cliff only he’s not in it.  It’s another stage suicide and as the movie ends, he walks off singing a song.  Notably a Cat Stevens song written specifically for the movie.  Now, this is a weird ass movie, for sure.  But Alden Maude is actually really great.  The plot device is super clever.  They got the whole coming of age story thing working.  There’s a twist ending and it’s become a cult classic.  A lot of people love this movie.  But what’s also interesting about the movie is the soundtrack to the movie.  So the act he replaced Harold is named Bud Cort and he was in a couple of Robert Altman movies before he was cast in Harold and Maude but this was really like the role he was known for.

But originally, Elton John was set to sprung the movie and do the music.  He ultimately decided against taking the role.  He was not supreme to movies at the time.  And then he decided not to do the soundtrack either so he suggested Cat Stevens as his replacement.  Now Cat Stevens, I’ll be talking more about him later in upcoming perfect albums monologue.  He was down for the project because he really loved the book that the movie was based on, and he wrote two non-album tracks for the film.  Don’t be shy.

(00:05:00)

And if you want to sing out, sing out.  The latter song is the movie’s theme song, basically.  And that’s the song that Harold sings at the end.  But what’s crazy is that Harold and Maude never officially released the soundtrack, that was because Cat Stevens wouldn’t let the producers do it.  So, in addition to the two non-album tracks that Stevens composed for the film, the rest of the movie was chock full of Cat Stevens songs, but the rest of them were previously released ‘Tea for the Tillerman’ and ‘Mona Bone Jakon’.  So really, Cat Stevens was at the height of his power and his popularity at this time.  This time being 1970-1971.  And so, he didn’t want to release a collection of songs from multiple albums because he didn’t want to seem like he was putting out greatest hits, which is usually a sure sign that an artist is decreasing in popularity.

Now, this is totally crazy because I don’t think this ever happens today.  But ‘Harold and Maude’, a movie that is now housed in the National Film Registry, was released without a soundtrack, even though the music was written by fucking Cat Stevens.  That’s just whack.  So, I do have some good news.  The soundtrack just came out last month.  That’s right, 50 years after the movie was released.  Last month, that full ‘Harold and Maude’ soundtrack became available.  It’s got all the Cat Stevens songs, the album tracks, the two non-album tracks.  It’s got some of the classical music that was used in the film.  It’s got some movie dialogue.  This is a proper soundtrack, an immersive experience.

So now you’ve got your weekend entertainment covered.  And if you can’t get enough Cat Stevens movie soundtrack coverage, because who couldn’t?  Honestly.  ‘But I Might Die Tonight’, one of his best songs was also featured in another movie, the film ‘The Deep End’, which starred Paul McCartney’s ex-girlfriend, Jane Asher.  That is a charmingly different version of an already great song.  And if you can locate it online, which you can, you should give it and listen.  And now I think maybe we’ve gone off the Deep End.

Now, before we get to our conversation about newsletters with Shaun Buck, the Newsletter Pro, let’s see what Joshua Lennon has to deliver in this week’s edition of the Clio Legal Trends Report.

[Music]

Joshua Lennon:  Here’s a fact about law firms with growing revenue.  They’re 46% more likely to use Client Intake and Client Relationship Management or CRM solutions.  I’m Joshua Lennon, lawyer and residence at Clio.  And this is just one finding from our recent Legal Trends Report.  Client Intake and CRM tools keep track of potential clients and help you make a great first impression.  For instance, online forms can help you easily collect basic information related to a client’s matter rather than fielding calls and taking notes on a piece of paper.  For more information on what law firms with growing revenue are doing differently than the rest, download Clio’s Legal Trends Report for free at clio.com/trends.  That’s Clio spelled C-L-I-O.com/trends.

Jared Correia:  So, let’s dive into those finger stakes.  It’s time to interview our guest.  My guest today is Shaun Buck.  He is the CEO of Newsletter Pro.  Shaun, welcome to the show.

Shaun Buck:  Jared, thanks for having me, man.  Sad to be here.

Jared Correia:  So, you’re in a good mood.  You just came back from vacation.  Happy about that.  I’ve tried to get you onto the show for a couple of years.  I feel like, I just want to say that your company has tremendous swag.  I don’t say that about everybody but I got a Newsletter Pro water bottle, super durable, legit.

Shaun Buck:  Yeah.

Jared Correia:  And then I noticed the other day my kid was wearing one of your T-shirts to bed.  High quality shirt.  High quality.

Shaun Buck:  Yeah. Hey, man.

Jared Correia:  So.

Shaun Buck:  We’re all in.  Do it right or don’t do it, right?

Jared Correia:  I’m super impressed.  Let’s talk about Newsletters.  Why Newsletters? Because the trend is in Newsletters, everything is digital, right?  Why did you decide to do this in the first place?  And then continue to lean into it when everybody’s talking about electronic tools?

Shaun Buck:  Yeah, I think that the reason that I decided was exactly that, right?  So, everybody is going one direction.  At the time when I started the company in 2011, it was one of these things all my friends were starting, like web development companies or what not.  But when I saw everybody doing the same thing, I’m like, “Man, do I want to go into that red bloody ocean over there in a sense or do I want to go over here to this blue ocean that I know works and I’ve had a lot of success with.”  Personally, my other businesses so I was like, “Okay, I’m going to go over here to this blue ocean.”  And then it works so well.  We grew so fast over the years that obviously it seemed to have traction.  We got great response from the customers.

(00:10:07)

And so, we just kept developing and pushing.  And now we do digital as well.  It’s just not, we didn’t start there, right?

Jared Correia:  No.  That whole notion of reduced competition makes a lot of sense, but it’s really hard to sell out and do that because it’s easy to be like, “Hey, I got an AI solution just like everybody else.”  But going in another direction is kind of wild.  It sounds like you had success doing it pretty much from the jump.  But did you have to convince yourself that this was the way to go and that you are forgoing these other business models’ other people are looking at?  Did you have to convince your family to do that?  How did that process come about?  Because it’s hard to commit to a niche, especially when it’s one that’s in the opposite direction of a trend.

Shaun Buck:  Yeah, absolutely.  It is hard.  At the time, it really was just based off the idea that I had used it in a previous company to great success.  We really — our referrals were on point.  We had customers that were staying for a long time.  We got them to spend more like we were hitting all the right buttons, right?  And so, it wasn’t hard to convince the family at the time and stuff and get them going in the direction with me.  But it was a little bit challenging to find the right message and the right market because what we found is that it really excels in some niches.  Some niches are just really — it can do great things for our clients.  And then we’ve got some niches that doesn’t work as well, right?

But yeah, it was pretty easy because we had such quick success that when I was looking at the numbers, because originally, we started with three different products, four different products.  When I was looking at the numbers, I was like, “Wow, it’s been like eighteen months and no one has canceled the Newsletter product.  And all we’ve had is River Reviews.”  And look at these other three products, man, we’ve got, clients last a year or the last 20 months or something, right?

Jared Correia:  Yeah.

Shaun Buck:  Yeah.  It became pretty easy and pretty apparent pretty quickly.

Jared Correia:  So, you will have heard that there’s been a global pandemic recently that’s been what it is.

Shaun Buck:  I heard about it.  Yeah.

Jared Correia:  And like everybody was stuck in their houses, nobody was seeing each other.  Do you feel like there’s going to be a resurgence in things like this, like personal, tangible items, events?  Like people going to go back to that and say, “Okay, now that we’re over this whole thing, let’s start doing more or less traditional marketing that affects people in a different way than just getting another email or being on another Zoom call?”

Shaun Buck:  Yeah.  So, as we become more isolated.  So, more work from home, then we tend to want to have some of that extra connection, right?

Jared Correia:  Yeah.

Shaun Buck:  And so, but ultimately what I think it really comes down to — I think the reason we ended up being successful where so many companies that mimicked us failed.  A number of them literally gave me their customers as they closed.  A lot of them failed and I think where we ended up being successful is in the content and that’s where ultimately our future lie because content is the way the world’s going but it’s good, quality, personalized content, right?  That is what people want.  As we become more isolated, we’re going to want to learn more about other people.  I mean, if you look at Facebook, right, it’s just us seeing what our neighbors are doing basically all over the world.

And so, it’s the same thing.  It’s just this podcast just another way of doing content and we’ve become really good at taking someone else’s voice and then ghost writing that article sound like them and then of course using that.  In their newsletter, using in their blog post or whatever it happens to be.  So, it didn’t start out that way but we’ve morphed into this content and you are seeing a resurgence in analog throughout everything.  Even if you look at music.  Go in and you can go buy the latest album on — and you will literally an album for a record player.  What’s old is new again?  And everything goes in these cycles, right?

Jared Correia:  Dude, I’ve got an eight track in the office I’m sitting in right now.

Shaun Buck:  See?  Do you really?

Jared Correia:  Oh yeah. Absolutely.  That’s not a lot.

Shaun Buck:  That’s crazy.

Jared Correia:  So, what’s interesting is we had a conversation about this last episode.  We had a ghostwriter come in content creation person talk about this.  How do you find that your clients are in terms of preference there?  Do people want to write their own stuff?  Do they say, “Hey, handle everything for me and then you just do the formatting and production?”  What’s that look like for you, generally speaking?

Shaun Buck:  For us, it is always where — almost always.  I should say, there’s always those one or two exceptions, but it’s pretty much always where we call, interview the client usually ten- or fifteen-minute interview.  Sometimes they have content already for us.  Sometimes we have — if they don’t, we have questions to help get the story started.  And then one of our writers writes it, sends it to them for approvals or changes or updates.  And then we, of course, edited and they approve it before it goes out.  But, yeah, that’s the way we do it.

The interesting thing was at first, I did think.  We could totally have the client write these articles.  And that’s how the company started was the client would write one article, send it to us, we do the rest of the content.  No big deal, right?  No.  No, client could write an article.  They would never send it to us.  If I was still waiting on client write articles, I would never send a newsletter ever.  So, no, we just took it over and I was like, “Well, if we’re going to get paid, we got to set a newsletter.”  So, we better go write this article for this at the time of the doctor.  So that’s what we did.

Jared Correia:  So, one of the questions I bet you probably get is, like, when you do, like, an e-newsletter, for example, you can figure out the effectiveness of that more or less by seeing how many people open the message, seeing how many people click through this, seeing how many times they clicked on the message itself.  But to my knowledge, they’re not really analytics like that for paper-based marketing.  So how do people prove that a newsletter is effective?

Shaun Buck:  Yeah.  How do you show ROI?

Jared Correia:  Yeah.

Shaun Buck:  So, here’s what I tell people.  There are ways to show ROI, and there are actually a number of different ways that you can do it, whether it’s via various different promotions running in the newsletter primarily or only.  There are ways of doing it from various different engagement mechanisms that we can use.  What I’ll tell people is I think they’re thinking about it incorrectly.  So, there’s different types of media that you’ve got there.  Some media is lead generation media, and that media definitely needs to be held to very strict, for example, ROI.  But once you’ve generated the lead, they’ve gone through your funnel and they haven’t bought or they have either direction because it’s in different.  That’s where now we need to do drip marketing.  And on drip marketing, that’s where the newsletter comes in.

So, it’s just part of your overall drip marketing campaign.  Now, we can show that one of the easiest things for us to show, because most people especially when talking about lawyers.  They’re not out here doing like, “Hey, we’re going to do 20 new marketing campaigns.”

Jared Correia:  Right, Try one.

Shaun Buck:  Yeah, right.  So, we’re over here saying, “Okay, look, this is really easy.  We could just measure the increase in referrals.”  Simply put we could just measure that, right?  You’re tracking it.  Here’s what you had.  Here’s what you’ve been getting after six months.  Here’s what you’re getting after a year.  What else have you changed?  Oh, you haven’t changed anything else.  Okay, perfect.  And so, or a quarter or whatever period of time.

So that’s an easy way of doing it, but I think people think about it wrong, if they do it that way.  This is another portion of your drip marketing campaign.  The differences, is that it is a physical newsletter.  You’re engaging lots of different senses into it.  You’re also coming into someone’s house, which is a little bit different even in a paper.  Like, I was at a legal conference last October.  And I’ve spoken at this conference numerous times.  So, I was familiar with audience.  They knew me, and probably half the people in that room, at least, were on my list.  And so, I asked them.  I was like, “Hey, how many of you guys read this at the couch or in the office?”  And I was like, I got a little more intimate with them.  I’m like, “How many of you guys typically read this in your bedroom?  How many of you guys read it in your bathroom?”

And it was amazing the various different hands that shot up and stuff.  And so, the funny thing is that these newsletters that are going in most of the time are coming to people’s houses.  And you’re giving them useful information, something that gets them out of that screen.  If you’re doing it right, you’re giving useful information, entertaining information.  You’re giving them information to help them better their lives in some way, shape, or form.  The biggest thing is don’t give them a bunch of legal information.  If you’re a lawyer, if they already think you’re a good lawyer, they wouldn’t have gone on your list.  They would do business with you.  So, you don’t have to convince them of that.  But you remind them what you do.  But you don’t have to convince them.  But you get to spend that time with them.  And getting off the screen it’s completely different.  And there have been tons of studies done about the power of a physical item in the house.  And, you know, I would say, let me back-up rewind here for a second because there’s one other point that I should have made a little bit earlier, but it’s that when people question print and they’re like it, does it work.  I would point to them and say, “One, we’ve actually seen a growth in print at least during 2020.”

Jared Correia:  Oh, interesting.

(00:20:01)

Shaun Buck:  Yeah.  In fact, we were doing some work regionally for Costco because they couldn’t do their normal membership drives?

Jared Correia:  Right.

Shaun Buck:  But we’ve seen some growth.  We see some growth in print from that out a fair amount.  But what I think that is, if you think about it like this, look at how it’s being used by the big digital companies.  So, Google does print, they do direct mail.  Amazon does direct mail.  Amazon, could you imagine the guy literally, Jeff Bezos literally going to space, right?  It basically a giant penis shaped rocket.  Did you see that?

Jared Correia:  Yes.  It was very penisy.

Shaun Buck:  Yes, it was.  I mean, the guy still said (00:20:50).  You know what I mean.  It’s not going to go all digital.  And that’s the moment people start talking about it’s all one way or it’s all another way.  And I don’t care whether it’s marketing or politics or anything.  I’m like, dude, that’s completely out there.

Jared Correia:  Yeah.  Diversification.  All right, I got one more question for you, which we’ll do before we go into the last section, which kind of relates to that.  So, you talked about print newsletters not being the only thing you do.  How do you unify and manage all these different tactics that you’re using?  Do you have advice for people on that?

Shaun Buck:  Yeah.  So, you do have to have a strategy.  That’s a big reason.  A lot of people’s marketing fails.  Is that they don’t have a strategy.  So, their strategy is, get more customers or get more clients.  That doesn’t make any sense.  So, the strategy should be what message are we putting out?  You’re going to start with your message.  And your message is going to be crafted based off who your market is.  So, if your market is, if you’re doing estate planning and you’re targeting people in their 30s and 40s for estate planning, then you need to craft that message to those people.  You need to have that right message, but you have to plan that ahead of time.

If you’re just winging it every time, you’re like, you know what I think?  Today, we should talk about why people have their solution.  And then have an estate plan or something also when you get in a car accident.  No.  You have to actually sit down and plan it out.  And if you’re strategic about it, you’ll actually get it to work.  As opposed to this kind of just we aren’t worried and we are like super glue and band aid and duct tape together.

Jared Correia:  Yeah, strategy.  Always a good thing to bring on.  Shaun, this was a lot of fun.  You got to stick around for the last segment.

Shaun Buck:  Absolutely.  Wouldn’t miss it.

Jared Correia:  Awesome.  All right, we’ll take one final sponsor break so you can hear more about what our sponsors can do for your law practice.  Then stay tuned for the Rump Roast.  It’s even more supple than the roast beast.

Jared Correia:  Welcome to the rear end of the Legal Toolkit Podcast.  The Rump Roast is a grab bag of short form topics all of my choosing.  Why do I get to pick because I’m the host, Shaun, welcome back!

Shaun Buck:  Thanks for having me.

Jared Correia:  You live in Boise?

Shaun Buck:  I do.

Jared Correia:  And when I read that as like a blue-blooded New Englander.  Well, not really.  I thought to myself, why the fuck would anyone live in Idaho?  And then I found out that Aaron Paul from breaking bad is from Idaho.  You guys make potato chips?  That’s pretty cool.  So, I’m getting a little buy in here.

Shaun Buck:  Okay.

Jared Correia:  So, I thought to myself, what else is cool about Idaho?  So, let’s explore this topic in our latest game which I’m calling ‘Idaho YOUdaho’.  So, I’ve got some Idaho trivia for you.  I feel like it’s in Idahoian.  Is that correct?

Shaun Buck:  Idahoian.  I’m from California originally.  So, it’s like most of the people from Idaho.

Jared Correia:  Is that true like are most people transplants?  I figured like people wouldn’t move.

Shaun Buck:  Oh, no.  I moved here a little while ago.  But yeah, it’s a huge transplant area from California to scape of the taxes and regulations and stuff.

Jared Correia:  All right, right.  Let’s get started.  I got some Idaho trivia.  You got a little give because you’re not in Idaho.

Shaun Buck:  Hold on did you say Iowa or Idaho.

Jared Correia:  Did I say Iowa?

Shaun Buck:  You said Iowa so I mean, I could do either.  I probably know about the same about both.

Jared Correia:  I’ve made this mistake about 5000 times today.  I have relatives from Iowa so I would say, Iowa.  No, it’s Idaho and I’m going to try to keep it that way.

Shaun Buck:  Okay.

Jared Correia:  All right. Question number one about Idaho.  What does the word Idaho mean?  Do you know?

Shaun Buck:  I have absolutely zero clue.

Jared Correia:  So, my quest to find cool stuff about Idaho.  I found out that Idaho doesn’t mean anything.  It’s totally made up.

Shaun Buck:  Perfect.

Jared Correia:  There was a guy named George Willing who was a lobbyist.

(00:25:00)

And he was telling people that this word Idaho meant “gem of the mountains” in the Shoshone Indian language, but he actually totally made it up.  So, it’s like a state name that has, like no etymology, which is kind of cool.

Shaun Buck:  That is kind of cool.  That’s funny.  The funny thing is I’ve actually been in a courtroom where I’ve watched them do the same thing.  Just totally make it up right there on the spot.  That’s cool.

Jared Correia:  Right, it happens.

Shaun Buck:  It does.  Okay.

Jared Correia:  All right, here’s what I think you might know.

Shaun Buck:  Okay.

Jared Correia:  Because I feel like being in Idaho — fuck it again.  Being in Idaho long enough.  You’ll know this?  What’s the deepest River Gorge in North America?

Shaun Buck:  Oh, is it the Snake River?

Jared Correia:  I think it’s on.  It’s called Hells Canyon.

Shaun Buck:  Oh, Hells Canyon.  Yeah, I do know that area, actually.  That’s great.

Jared Correia:  All right, tell me about Hells Canyon.  Yeah.  Okay.

Shaun Buck:  Yeah, it’s beautiful.  It is very deep.  You can go take it like one of those really fast shut boats.  Like they’ll take you out on a tour through it and stuff.  And then you’ll get whipping down that bad boy, and at the end they give you alcohol and tell you to drive home.  No, I’m just kidding.

Jared Correia:  Hey, I mean, sounds good to me.  Then you pick up your newsletter from your DUI lawyer.

Shaun Buck:  That’s right.  Yeah, yes.  So, try not to.  Don’t do any personal injury, but if you do, got your newsletter from your lawyer there.

Jared Correia:  Hells Canyon in Western Idaho 7,993 ft deep.

Shaun Buck:  Really?

Jared Correia:  The Grand Canyon is only 6,000 ft deep, so suck it, Arizona.  Question number three.  Do you know what is unique about the Idaho state seal?  I thought this was really interesting.

Shaun Buck:  You know, I’m going to go three, four, three for no.

Jared Correia:  Well, you knew Hells Canyon.  You got that?

Shaun Buck:  Yeah, I do.  I knew it.  Yeah.

Jared Correia:  I’m giving you that one.

Shaun Buck:  Okay.

Jared Correia:  So, this is really interesting.  The Idaho state seal is the only one in the United States designed by a woman in 1891.  And the only reason that that happened was because she was smart enough to enter the design contest using only her initials.  So they think she probably thinking she was the man.

Shaun Buck:  Good for her, man work at the system.  Love it.  I love it.

Jared Correia:  I got two more for you.

Shaun Buck:  All right.

Jared Correia:  I think you could go two for two here.  This one is a yes-no question.

Shaun Buck:  Okay.

Jared Correia:  Our potatoes actually native to Idaho.

Shaun Buck:  Oh, that’s interesting.  I’m going to say no.

Jared Correia:  Yes.  Correct, sir.

Shaun Buck:  Yes.  Look at that.

Jared Correia:  This is something I did not know.  The first potato in America was planted in New Hampshire in 1719 by a missionary.  So, he moved to Idaho in 1836 and then they taught the Nez Perce tribe how to grow their own food, and they were the first people to cultivate and sell potatoes in Idaho.

Shaun Buck:  Crazy.  Okay.

Jared Correia:  I feel like we’re having a good session here.  All right.  This is the tipping point.  You’re two of four.  Let’s see if we can get you over 500.

Shaun Buck:  Okay.

Jared Correia:  How do you pronounce the capital City of Idaho.

Shaun Buck:  Boise.

Jared Correia:  Oh, you want to tell people why?  This is good.  You’re spot on here.

Shaun Buck:  Yeah.  Well, why?  I don’t know that I know that answer.  That would be pushing me over.  I mean, I can’t.  That’s too many.  I have five questions — 

Jared Correia:  I’m giving you three of five.  So, apparently people from Idaho who live in Idaho say Boise and outsiders say, Boise.  Boise.  When I was doing this and I was thinking about it, I say, Boise.  So here we are.

Shaun Buck:  Yeah.  I just like to fit in.  So, it depends on whether I’m in Idaho or out of Idaho.  How to pronounce it so.

Jared Correia:  Fair.

Shaun Buck:  Yeah.

Jared Correia: Shaun, I had a lot of fun doing this.  Thanks for the interview.  Thanks for the Rump Roast.  You’ve been a really good sport.

Shaun Buck:  Yeah.  Thanks for having me.  It was a great time.

Jared Correia:  All right, man.  Take care of yourself.

Shaun Buck:  You too.

Jared Correia:  If you want to find out more about Shaun Buck and Newsletter Pro, visit newsletterpro.com.  That’s newsletterpro.com.  Now, for those of you listening in Dickshooter Idaho, we’ve got a new Spotify playlist that features the most popular songs about Idaho.  Actually, that’s not the case because there aren’t any of those songs, but there are bunch of amazing Cat Stevens songs.  So, let’s go with that instead.  Even though Evan(ph) slapped me with an open hand at the beginning of this podcast after I made a joke about his wife, I was really professional about it and just kept things moving.  So that’ll do it for another episode of the Legal Toolkit Podcast.  This is Jared Correia, reminding you that Uranus spins sideways the planet sick fuck.

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Outro:  The Un-Billable Hour Podcast is proud to announce the launch of a second episode each month called ‘The Un-Billable Hour Community Table.’  I am Christopher T. Anderson.  I’m a lawyer, a law firm management consultant, and the host of the show.  In these episodes, I meet virtually with lawyers across the country to help answer their questions.  These are unscripted conversations that center around real issues lawyers are facing in their firms today.  We’ll discuss best practices for marketing, time management, client acquisition, hiring and firing, and much more.  Join our conversation each month on the Community Table part of the Un-Billable Hour Podcast on the Legal Talk Network.

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