Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers in all aspects of practice management, provides guidance in implementing new law office technologies, and helps lawyers attain healthy and sustainable practices. Heidi frequently makes presentations to the legal community and contributes to publications on law practice management and technology. She is the author of Evernote as a Law Practice Tool, an American Bar Association (ABA) publication, a white belt in Legal Lean Sigma Project Management and Process Improvement, and the architect behind the ABA’s Women of Legal Technology initiative that celebrates and encourages women in legal technology. Heidi serves on and leads a number of volunteer boards and committees, including serving as co-chair of the Women’s Bar Association’s Solo and Small Firm Section and co-chair of the Massachusetts Continuing Legal Education Practice Management Committee. She serves on the ABA’s TECHSHOW Planning Board, the Boston Bar Association’s Solo and Small Firm Committee, the Massachusetts Bar Association’s Sole Practitioner and Small Firm Committee, and the Lemberg Children’s Center Board of Directors. In 2017, Heidi was appointed to the Massachusetts Supreme Judicial Court’s Standing Advisory Committee on Professionalism. Prior to joining LOMAP, Heidi owned and operated a web consulting business and solo law practice. She also taught nonprofit law and technology courses as an adjunct faculty member at a local community college. Before becoming an entrepreneur, Heidi practiced employment law at a small Boston-based law firm and clerked for a justice on the highest court of New Jersey. Her commitment to public service began straight from college when she worked for a nonprofit women’s business assistance center helping low income and minority women launch and grow their businesses.
Honorees Matt Homann, Pegeen Turner, Colin Lachance, and Sofia Lingos share responses to the topics chosen for their luncheon table talks.
Tips for lawyers who are serious about making their marketing matter, including finding your target audience and using the questions your clients are asking for content ideas.
Frank Strong talks with Heidi Alexander about content marketing and why it’s so important for lawyers.
Josh Stark from Ledger Labs talks about self-executing contracts, Bitcoin, and how blockchain technology could impact the practice of law.
Heidi Alexander talks with Lawyerist founder and editor in chief Sam Glover about how lawyers can increase their organization and productivity.
Many lawyers today are thinking about going solo or starting their own firms. But running a law firm is like running a business, which involves much more than providing legal services. You...
In order to succeed in the current economy and to ensure sustainability, law firms must constantly review and refine the way they conduct business. Although lawyers have likely heard of agile, lean,...
Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we...
Developing a good rapport with clients and trust among your fellow attorneys can lead to better case results, happier clients, and a more pleasurable work environment. Lawyers, and particularly trial attorneys, need...
The Massachusetts Rules for Professional Conduct were officially and extensively revised for the first time since 1998 on July 1st, 2015. Many of these changes were heavily influenced by the 2013 revision...
Software developers and progressive law firms are looking for ways to streamline their practices, offer higher quality services for less, and help bridge access to justice. Using mobile apps and other technologies,...
The idea of a lean business was recently made popular by Eric Ries’s book, “The Lean Startup.” The lean concept involves eliminating waste and resources that don’t create value for the end...
This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially...
Due to advancements in technology, increased outsourcing, and globalization, students are not necessarily graduating law school and entering a big law firm on track to become a partner. A legal career can...
Apple products are gaining traction in the legal field, particularly among solo and small firm lawyers. As more software and apps are being created for Apple computers and law firms are working...
Whether it is from a coffee shop, home office, or library, more people than ever are working remotely. This includes employees at a law firm or business, but many of the principles...
New applications and accessories for the iPhone and iPad consistently promise to improve the professional and personal lives of lawyers. However, with limited time and so many options, it is difficult for...
Heidi Alexander, co-host of The Legal Toolkit, interviews Kelli Proia, founder of the legal business training organization Lawducate, during Mass LOMAP’s 4th Annual Super Marketing Conference. She explains how a law firm is like...
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.”...
Heidi Alexander, co-host of The Legal Toolkit on Legal Talk Network, interviews Jack Newton about his featured presentation, “Delivering a Cloud Experience” at Mass LOMAP’s 4th Annual Super Marketing Conference. In the...
It is important for lawyers to keep up with the newest pieces of technology. Software and products are constantly improving and it can be incredibly beneficial for a firm to switch to...
Many attorneys believe email is the most effective form of marketing communication because of list segmentation, custom content ability, and reach into mobile devices. On this episode of Legal Toolkit, host Heidi Alexander is joined...
Many people know Evernote as Cloud based storage for documents, but some might be surprised that it can be used in collaborative environments as well. With its advanced search functions, storage options,...
In this edition of Legal Toolkit, co-hosts Jared Correia and Heidi Alexander invite members of the LexisNexis team to discuss their latest report, Enterprise Legal Management Trend Reports, 2013 Mid-Year Edition: The...
MILO, short for Macs in the Law Office, started as a listserv for attorneys using Apple products in their law practices. Since it’s inception, the interest has increased to support MILOfest: a...
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