The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for...
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Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.
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| Published: | July 10, 2014 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Support , Legal Technology , Practice Management |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Team Legal Shapers talk about the basics of their app, Lawrelai, a law related AI app.
Team InteliLex discusses how their software tool is powered by machine learning algorithms that intelligently suggests relevant language culled from a lawyer's own past...
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Team VIZ.LAW discusses their backgrounds and roles on the team and talk about how they came together to form VIZ.LAW.
Team Cynapse discusses their backgrounds and roles on the team and give an overview of how their product works.
Team Clevius discuss how CLEVIUS applies AI and machine learning to assist in the translation of legal documents into the 24 languages of the...
