The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for...
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On the Road |
Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.
| Published: | July 10, 2014 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Support , Legal Technology , Practice Management |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Peter Geovanes, Dera Nevin, and Andrew Sprogis talk about their innovative roles and how to set a precedent when you’re the first one in...
Daniel Pelc, Bryant Isbell, Adam Rubinger and Julia Hasenzahl talk about their main takeaways from the conference.
Bob Taylor and Jeff Marple talk about their impressions of the conference and topics that stood out to in-house professionals.
Stephen Poor, Mark Smolik, and Bobbi Basile talk about the topics they covered in their keynote presentation.
Trent Carlyle, Alma Asay, Mike Dalewitz, and Rob Feigenbaum talk about how their companies are encouraging innovation.
Alia Luria, Jim Delkousis, Basha Rubin, Michael Faraci, George Tziahanas, and Jay Leib discuss the benefits of the presentation format and the problems that...