Your Host
Heidi Alexander

Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...

The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.

Mentioned in This Episode

Thinking Big Presentation

Episode Details
Published: July 10, 2014
Podcast: On the Road
Category: Best Legal Practices , Legal Support , Legal Technology , Practice Management
Podcast
On the Road
On the Road

Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.

Listen & Subscribe
  Apple Podcasts
  Google Play
More Episodes
06/12/18
2018 Equal Justice Conference: The Criminalization of Poverty

Samantha Howell and Tristia Bauman discuss what lawyers can do to help, from recognizing and respecting homeless people they see to providing pro bono...

06/12/18
2018 Equal Justice Conference: ABA Retirees Discuss Access to Justice

ABA legends talk about their time at the ABA including their successes and the impact they’ve seen the ABA have on the expansion of...

06/12/18
2018 Equal Justice Conference: Storytelling Through Digital Media

How to leverage digital media as a tool to guide conversation towards legal services for low income clients.

06/12/18
2018 Equal Justice Conference: Civil Right to Counsel in the Trump Era

Kimberly Sanchez talks to John Pollock and Andrew Sherer about how the Trump administration’s attitude towards immigration is affecting change and the local-level governmental...

06/12/18
2018 Equal Justice Conference: Anti-Human Trafficking Litigation

Kimberly Sanchez talks to Patrick Arenz, Faith Morse, Vincent Nappo, and Martina Vandenberg about what makes taking on human trafficking cases as a pro...

06/12/18
2018 Equal Justice Conference: Developing Partnership for Legal Field Research

Kimberly Sanchez interviews Ellen Lawton, April Faith-Slaker, and Amy Johnson about research in legal innovation, why it’s important for access to justice, and current...