The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for...
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Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.
| Published: | July 10, 2014 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Support , Legal Technology , Practice Management |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Jess Birken and Gyi Tsakalakis talk about how to master Google Adwords for your law firm.
Brett Burney, Ben Schorr, Daniel Siegel, David Ries, Dennis Kennedy, and Ashley Alfirevic talk about how lawyers can use computer technology to help improve...
Betsy Ziegler talks about her keynote addressing how advancements in technology will shape the legal industry in years to come.
Brett Burney and Jeffrey Richardson talk about their top tips for lawyers on iOS, apps, and gear.
Basha Rubin and Emily Wajert talk about classification issues for gig economy employers and how laws are changing.
Bob Ambrogi and Nerino Petro discuss what the most useful add-ins for Microsoft Word and Outlook are for the areas of security, productivity, and...