The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for...
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Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.
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| Published: | July 10, 2014 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Support , Legal Technology , Practice Management |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Sharon Nelson and Lincoln Mead discuss both current and potential impacts of deepfakes on legal practice.
Jess Birken, Ben Sessions, Gyi Tsakalakis, and Erin Gerstenzang discuss the format of the new Un-Track for Doers at this year’s TECHSHOW.
Brett Burney and Paul Unger share app tips for mobile legal practice.
Mary Shen O’Carroll shares highlights from her keynote address focused on shifts in the legal economy.
Honorees Matt Homann, Pegeen Turner, Colin Lachance, and Sofia Lingos share responses to the topics chosen for their luncheon table talks.
Warren Agin and Benjamin Alarie offer highlights from their presentation at TECHSHOW 2020.
