The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for...
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Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.
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| Published: | July 10, 2014 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Support , Legal Technology , Practice Management |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Lawyer and speaker Mitch Jackson explains how building meaningful relationships builds trust and leads to referrals and increased business.
Tom West shares the importance of using online payment systems in law firms to keep pace with the increasing virtualization of the practice of...
Legal Innovators CEO Bryan Parker shares why it’s important to make diversity and inclusion a business imperative rather than a nice-to-have.
Paula Davis-Laack shares tips for helping law firm teams communicate well and to develop a culture of resilience.
Mike Whelan shares tips on how to think through problems in your law firm and create purpose-driven solutions.
Clio’s COO shares the three things law firms did to succeed during the pandemic, making 40% more revenue per lawyer than their competitors.
