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Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She...
The Legal Toolkit’s Heidi Alexander interviews Jim Schonrock, VP of performance at FindLaw, live at Mass LOMAP’s 4th Annual Super Marketing Conference about his presentation “Do Silver Bullets Exist with Digital Marketing.” Schonrock discusses the preconceived notions lawyers have about digital marketing and how customers search online. Rather than focusing on ranking in Google for specific phrases, law practices need to expand their social media presence in blogs, Facebook, LinkedIn, and optimize their local profiles. However, he emphasizes, successful digital marketing must always be followed by a positive client experience.
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| Published: | July 10, 2014 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Support , Legal Technology , Practice Management |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
To move away from the death penalty as a country, the public needs be able to see inside the process and understand...
Jack Newton and Kimberly Bennett chat about improving law firm businesses by analyzing innovations in adjacent realms of industry.
Jeana Goosman and Conrad Saam share tips for developing the right marketing plan for your law firm.
Host John Strohmeyer is joined by two of this year’s four 60 in 60 presenters, Gyi Tsakalakis and Jeannine Lambert to discuss...
Judge Scott Schlegel shares essential technology tips for facilitating virtual court.
Ivy Grey and Jon Tobin discuss admin efficiencies all lawyers need.
