Your Host
Heidi Alexander

Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...

Many attorneys believe email is the most effective form of marketing communication because of list segmentation, custom content ability, and reach into mobile devices. On this episode of Legal Toolkit, host Heidi Alexander is joined by email marketing expert Heather Jackson from Constant Contact. Together, they discuss the advantages of using email for marketing as well as the do’s and don’ts associated with this type of outreach. Furthermore, we discover better practices for content creation and the importance of being consistent. Tune in to learn more about beating the spam filters, writing proper subject lines, and recommended frequency of message.

Heather Jackson is the Regional Development Director for Constant Contact. She has a long history in the sales and marketing industry having founded and operated a PR firm before joining Constant Contact. Jackson regularly conducts outreach to small businesses and provides education surrounding email and online relationship marketing. In addition, she will be presenting at this year’s LOMAP Super Marketing Conference held in Boston at Suffolk University Law School on June 5th.

 

Brought to You by
Episode Details
Published: April 16, 2014
Podcast: Legal Toolkit
Category: Practice Management
Podcast
Legal Toolkit
Legal Toolkit

Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.

Listen & Subscribe
  Apple Podcasts
  Google Play
More Episodes
02/12/18
Legal Printing Isn’t Dying, Just Changing

Host Jared Correia and Ed Walters have a genuinely interesting conversation about paper.

01/18/18
All You Need is New Technology

Jared and his guest host/wife Jessica talk to Chelsey Lambert about how and why law firms should invest in new technology.

12/15/17
Flirting with Revenue: How to Make Money as a Lawyer

Marketing ninja Dorie Clark talks about what lawyers can do to bring in more revenue in a chaotic marketplace.

11/21/17
Diversity (or Lack Thereof) in the Legal Profession

Jeena Cho talks about why there’s a lack of diversity in the legal industry and why it’s important for legal professionals to care.

09/18/17
Redefining Couples Court with Dana and Keith Cutler

Dana and Keith Cutler, stars of the new TV show “Couples Court with the Cutlers,” answer common questions asked by those who suspect their...

08/17/17
How Can Lawyers Solve the Access to Justice Problem?

In this legal podcast, Keri Norris talks about access to justice and how technology and bar associations can help.