Your Host
Heidi Alexander

Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...

Episode Notes

Many attorneys believe email is the most effective form of marketing communication because of list segmentation, custom content ability, and reach into mobile devices. On this episode of Legal Toolkit, host Heidi Alexander is joined by email marketing expert Heather Jackson from Constant Contact. Together, they discuss the advantages of using email for marketing as well as the do’s and don’ts associated with this type of outreach. Furthermore, we discover better practices for content creation and the importance of being consistent. Tune in to learn more about beating the spam filters, writing proper subject lines, and recommended frequency of message.

Heather Jackson is the Regional Development Director for Constant Contact. She has a long history in the sales and marketing industry having founded and operated a PR firm before joining Constant Contact. Jackson regularly conducts outreach to small businesses and provides education surrounding email and online relationship marketing. In addition, she will be presenting at this year’s LOMAP Super Marketing Conference held in Boston at Suffolk University Law School on June 5th.

 

Brought to You by
Newsletter

Notify me when there’s a new episode!

Episode Details
Published: April 16, 2014
Podcast: Legal Toolkit
Category: Practice Management
Podcast
Legal Toolkit
Legal Toolkit

Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.

Listen & Subscribe
Recent Episodes
06/04/19
Macs in Law: IT Support for the Mac-Based Law Firm

Tom Lambotte discusses the best ways to integrate Macs into your legal practice to ensure optimal security and productivity.

05/29/19
The Future of Transactional Law Practice

Wasim Quadir discusses how he left the practice of law to fix not only the inefficiencies in contract drafting, but to reduce risk for...

05/09/19
Better Together: Cultivating Partnerships with Legal Tech Vendors

Patrick Palace give tips on how lawyers and legal tech vendors can develop better working relationships.

04/30/19
Demystifying Malpractice Insurance: Be Confident You’re Protected

Michael Carroll explains the intricacies of professional liability insurance.

04/09/19
Legal Podcasts: Feedback from an Avid Listener

Tim Baran talks about the elements of great podcasting.

04/01/19
Millennial Lawyers: What they Want, What they Need

Susan Smith Blakely talks about her latest book, “What Millennial Lawyers Want: A Bridge From Past to Future Law Practice.”