Many attorneys believe email is the most effective form of marketing communication because of list segmentation, custom content ability, and reach into mobile devices. On this episode of Legal Toolkit, host Heidi Alexander is joined by email marketing expert Heather Jackson from Constant Contact. Together, they discuss the advantages of using email for marketing as well as the...
|
|
Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
Many attorneys believe email is the most effective form of marketing communication because of list segmentation, custom content ability, and reach into mobile devices. On this episode of Legal Toolkit, host Heidi Alexander is joined by email marketing expert Heather Jackson from Constant Contact. Together, they discuss the advantages of using email for marketing as well as the do’s and don’ts associated with this type of outreach. Furthermore, we discover better practices for content creation and the importance of being consistent. Tune in to learn more about beating the spam filters, writing proper subject lines, and recommended frequency of message.
Heather Jackson is the Regional Development Director for Constant Contact. She has a long history in the sales and marketing industry having founded and operated a PR firm before joining Constant Contact. Jackson regularly conducts outreach to small businesses and provides education surrounding email and online relationship marketing. In addition, she will be presenting at this year’s LOMAP Super Marketing Conference held in Boston at Suffolk University Law School on June 5th.
Notify me when there’s a new episode!
| Published: | April 16, 2014 |
| Podcast: | Legal Toolkit |
| Category: | Practice Management |
|
|
Legal Toolkit |
Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.
Jared ponders whether time management should be a “you do you” type of thing, and Alice and Brett of The Prosecutors Podcast talk through...
Jared pays his respects to the Norm Macdonald; Stanley Tate schools us on the perks of niche law; and, together, they talk through the...
Jared ridicules your intake process; Chelsea Aitken tells you how to get the most out of your phone system; and, together, they take a...
Jared pontificates on Narnia; Shree Sharma gives an up-to-date eDiscovery primer; and Jared brings the HEAT in this episode’s Rump Roast!
Jared cautions against getting Ken Burns’ autograph; Steve Fretzin offers advice for starting a podcast; and, together, they ponder some of the less-than-cool Olympic...
No, robots aren’t going to replace you; Mat Rotenberg offers up productivity wisdom; and Jared quizzes Mat on a variety of... um, balls.
