What’s a Digital Marketing Strategy and how do I get one?

Learning to market your firm well can seem overwhelming, but there are ways that you can sell yourself without wasting your time and energy. In this report from On The Road, host Heidi Alexander talks to Tim Baran and Julie Tolek about tips lawyers can use if they’re serious about making their marketing matter. Some of these tips include finding your target audience and use the questions your clients are asking for content ideas.

Tim Baran is the chief marketing officer for Good2bSocial, a digital marketing agency for large and small law firms, solo attorneys, and any companies in the legal space.

Julie Tolek is the founder of Think Pink Law, a Massachusetts Law Firm with office locations in Boston, Brookline, and Framingham.