Tips for lawyers who are serious about making their marketing matter, including finding your target audience and using the questions your clients are asking for content ideas.
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Tim Baran is a LawHelpNY program manager at Pro Bono Net. His two-decade journey in the legal space has...
JULIE TOLEK is a solo Firearms Compliance, Criminal Law, and Estate Planning attorney as well as a Family Law...
Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
Learning to market your firm well can seem overwhelming, but there are ways that you can sell yourself without wasting your time and energy. In this report from On The Road, host Heidi Alexander talks to Tim Baran and Julie Tolek about tips lawyers can use if they’re serious about making their marketing matter. Some of these tips include finding your target audience and use the questions your clients are asking for content ideas.
Tim Baran is the chief marketing officer for Good2bSocial, a digital marketing agency for large and small law firms, solo attorneys, and any companies in the legal space.
Julie Tolek is the founder of Think Pink Law, a Massachusetts Law Firm with office locations in Boston, Brookline, and Framingham.
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| Published: | March 9, 2018 |
| Podcast: | On the Road |
| Category: | Legal Marketing |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Lawyer and speaker Mitch Jackson explains how building meaningful relationships builds trust and leads to referrals and increased business.
Tom West shares the importance of using online payment systems in law firms to keep pace with the increasing virtualization of the practice of...
Legal Innovators CEO Bryan Parker shares why it’s important to make diversity and inclusion a business imperative rather than a nice-to-have.
Paula Davis-Laack shares tips for helping law firm teams communicate well and to develop a culture of resilience.
Mike Whelan shares tips on how to think through problems in your law firm and create purpose-driven solutions.
Clio’s COO shares the three things law firms did to succeed during the pandemic, making 40% more revenue per lawyer than their competitors.
