Tips for lawyers who are serious about making their marketing matter, including finding your target audience and using the questions your clients are asking for content ideas.
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On the Road |
Tim Baran is the chief marketing officer for Good2bSocial, a digital marketing agency for large and small law firms,...
Julie Tolek is the founder of Think Pink Law, a Massachusetts Law Firm with office locations in Boston, Brookline,...
Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
Learning to market your firm well can seem overwhelming, but there are ways that you can sell yourself without wasting your time and energy. In this report from On The Road, host Heidi Alexander talks to Tim Baran and Julie Tolek about tips lawyers can use if they’re serious about making their marketing matter. Some of these tips include finding your target audience and use the questions your clients are asking for content ideas.
Tim Baran is the chief marketing officer for Good2bSocial, a digital marketing agency for large and small law firms, solo attorneys, and any companies in the legal space.
Julie Tolek is the founder of Think Pink Law, a Massachusetts Law Firm with office locations in Boston, Brookline, and Framingham.
| Published: | March 9, 2018 |
| Podcast: | On the Road |
| Category: | Legal Marketing |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Cat Moon talks about how the conference can help legal problem solving, which direction SoLi will go next year, and changes in Vanderbilt’s curriculum.
Wendy Callaghan gives her input about the significance of the hackathon in creating technology to improve accessibility.
Nita Sanger, Wolters Kluwer’s Head of Innovation, talks about trends like artificial intelligence, blockchain, and machine learning.
Michal Paprocki, George Beaton, and Leo Elduayen are judges at the 2018 Global Hackathon. Tune in as the three talk about the technology trends...
David Fisher and Dera Nevin talk about how they used the #ToTheMars Tour to build community and connect groups working on similar products.
Spicekit is a platform which allows collective legal action through the vehicle of class actions.