Marketing expert Seth Godin and Jack Newton discuss niche practices and how lawyers can be the ‘one and only’ in a crowded field.
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Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.
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Jared Correia ponders whether anyone could actually not like Tom Petty (gasp!) and learns how Megan Hargroder uses storytelling to help lawyers build engaging websites clients love.
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Jared welcomes Gyi Tsakalakis of AttorneySync to the first episode of the new Legal Toolkit. Hear why firms need better branding and discover the best marketing tools for your practice.
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Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.
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Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
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Digital marketing expert Jason Marsh explains how internet ad campaigns work in concert with a firm’s client intake process.
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Veena Dubal tells listeners about her experience with online trolls during the pandemic and how she deals with them.
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Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
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Legal marketing expert Conrad Saam demystifies online marketing with no-nonsense tips about SEO, choosing a URL, and hiring a marketer.
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When it comes to social media, legal professionals should tread carefully, but actively engage friends, clients and peers in these new spaces.
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Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.
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Conrad Saam gives an overview of the fundamentals of good legal marketing.
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In this brief announcement, host Jill Francisco shares some of the details about NALA’s first virtual conference.
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Dennis Kennedy and Allison Shields share their insights on effective LinkedIn use from their book, “Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals.”
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