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Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.
Jared Correia ponders whether anyone could actually not like Tom Petty (gasp!) and learns how Megan Hargroder uses storytelling to help lawyers build engaging websites clients love.
Jared welcomes Gyi Tsakalakis of AttorneySync to the first episode of the new Legal Toolkit. Hear why firms need better branding and discover the best marketing tools for your practice.
Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Digital marketing expert Jason Marsh explains how internet ad campaigns work in concert with a firm’s client intake process.
Veena Dubal tells listeners about her experience with online trolls during the pandemic and how she deals with them.
ABA Journal: Asked and Answered
Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.
Conrad Saam gives an overview of the fundamentals of good legal marketing.
Dennis Kennedy and Allison Shields share their insights on effective LinkedIn use from their book, “Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals.”