Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?
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In this episode of The Modern Law Library, author Liel Levy discusses his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market.
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Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.
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The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
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Marc Halpert shares how the pandemic has made online networking more important than ever, and the most common missteps he has seen lawyers make on LinkedIn.
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With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
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Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
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Jared cautions against getting Ken Burns’ autograph; Steve Fretzin offers advice for starting a podcast; and, together, they ponder some of the less-than-cool Olympic events.
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Katy Goshtasbi digs into how simple self-examination can help lawyers grow their confidence and develop an effective personal brand.
Lawyerist Lab member Deena Buchanan shares what she did in her firm to get things rolling and growing in no time.
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Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process.
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Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
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Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.
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In this edition, guest host Trisha Rich and co-host Jennifer Byrne are joined by public relations and legal marketing expert Debra Pickett of Page 2 Communications for a discussion about how lawyers can shift their mindset from lawyer to entrepreneur and embrace the art of shameless self-promotion to build their book of business.
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Brand new solo Dean Blachford binged New Solo’s episodes before launching his practice. He offers a crash course featuring standout episodes.
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