COVID-19 Resources for Lawyers
Episode Category

Legal Marketing

The Digital Edge

How to Win Clients Online for Free!

Nothing in life is free… or is it? Gyi Tsakalakis shares no-cost methods for improving your online presence to gain more clients.

The Digital Edge
The Un-Billable Hour

Business Development: Planning and Practicing

How business development relates to marketing, sales and client acquisition for lawyers.

The Un-Billable Hour
Lunch Hour Legal Marketing

The First Annual LHLM-ys: And the Winner Is

Gyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.

Lunch Hour Legal Marketing
On the Road

NCBP 2021: Embrace Data to Measure Success

From the National Conference of Bar Presidents Midyear (ncbp.org): Terry Hill and Logan Cornett demystify data, metrics, and KPIs with moderator Patrick Palace.

On the Road
Podcast
On the Road
Kennedy-Mighell Report

Niche Social Media Platforms — Trend of the Future?

Dennis Kennedy and Tom Mighell explain how niche social media platforms can provide users with more meaningful, purposeful interactions.

Kennedy-Mighell Report
Lunch Hour Legal Marketing

The Marketing Crystal Ball Says…

Gyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.

Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

Demystifying UTM and its ‘Automagical’ Powers

Gyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.

Lunch Hour Legal Marketing
New Solo

What New Solos can Learn from Han Solo

Marketing expert Seth Godin and Jack Newton discuss niche practices and how lawyers can be the ‘one and only’ in a crowded field.

New Solo
Podcast
New Solo
Lunch Hour Legal Marketing

F.O.P.s and Fundamentals

Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.

Lunch Hour Legal Marketing
Legal Toolkit

Everybody Likes Tom Petty, Your Client-Generating Machine, and the Rump Roast: Portland Edition

Jared Correia ponders whether anyone could actually not like Tom Petty (gasp!) and learns how Megan Hargroder uses storytelling to help lawyers build engaging websites clients love.

Legal Toolkit
Podcast
Legal Toolkit
Legal Toolkit

Branding Your Firm, Tools and Tactics To Up Your Marketing, and the “Name Game”

Jared welcomes Gyi Tsakalakis of AttorneySync to the first episode of the new Legal Toolkit. Hear why firms need better branding and discover the best marketing tools for your practice.

Legal Toolkit
Podcast
Legal Toolkit
Lunch Hour Legal Marketing

Marketer vs. Marketer

Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.

Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

Lunch Hour Legal Marketing
New Solo

From Clicks to Clients: The Law Firm Marketing Funnel Explained

Digital marketing expert Jason Marsh explains how internet ad campaigns work in concert with a firm’s client intake process.

New Solo
Podcast
New Solo
ABA Journal: Asked and Answered

This law prof has been fighting off Twitter trolls during the coronavirus crisis

Veena Dubal tells listeners about her experience with online trolls during the pandemic and how she deals with them.

ABA Journal: Asked and Answered