COVID-19 Resources for Lawyers
Episode Category

Legal Marketing

New Solo

What New Solos can Learn from Han Solo

Marketing expert Seth Godin and Jack Newton discuss niche practices and how lawyers can be the ‘one and only’ in a crowded field.

New Solo
Podcast
New Solo
Lunch Hour Legal Marketing

F.O.P.s and Fundamentals

Gyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.

Lunch Hour Legal Marketing
Legal Toolkit

Everybody Likes Tom Petty, Your Client-Generating Machine, and the Rump Roast: Portland Edition

Jared Correia ponders whether anyone could actually not like Tom Petty (gasp!) and learns how Megan Hargroder uses storytelling to help lawyers build engaging websites clients love.

Legal Toolkit
Podcast
Legal Toolkit
Legal Toolkit

Branding Your Firm, Tools and Tactics To Up Your Marketing, and the “Name Game”

Jared welcomes Gyi Tsakalakis of AttorneySync to the first episode of the new Legal Toolkit. Hear why firms need better branding and discover the best marketing tools for your practice.

Legal Toolkit
Podcast
Legal Toolkit
Lunch Hour Legal Marketing

Marketer vs. Marketer

Now that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.

Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow

Gyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.

Lunch Hour Legal Marketing
New Solo

From Clicks to Clients: The Law Firm Marketing Funnel Explained

Digital marketing expert Jason Marsh explains how internet ad campaigns work in concert with a firm’s client intake process.

New Solo
Podcast
New Solo
ABA Journal: Asked and Answered

This law prof has been fighting off Twitter trolls during the coronavirus crisis

Veena Dubal tells listeners about her experience with online trolls during the pandemic and how she deals with them.

ABA Journal: Asked and Answered
Lunch Hour Legal Marketing

Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!

Gyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.

Lunch Hour Legal Marketing
New Solo

Back to Basics: Smart Marketing for Solos Part 2

Legal marketing expert Conrad Saam demystifies online marketing with no-nonsense tips about SEO, choosing a URL, and hiring a marketer.

New Solo
Podcast
New Solo
Paralegal Voice

Eyes Wide Open: Social Media Law & Legal Ethics

When it comes to social media, legal professionals should tread carefully, but actively engage friends, clients and peers in these new spaces.

Paralegal Voice
Podcast
Paralegal Voice
Lunch Hour Legal Marketing

Controversy, Link Building, & Google’s Changing Clickbait Policies

Gyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.

Lunch Hour Legal Marketing
New Solo

Back to Basics: Smart Marketing for New Solos – Part 1

Conrad Saam gives an overview of the fundamentals of good legal marketing.

New Solo
Podcast
New Solo
Paralegal Voice

Sneak Peek of NALA Conference & Expo 2020

In this brief announcement, host Jill Francisco shares some of the details about NALA’s first virtual conference.

Paralegal Voice
Podcast
Paralegal Voice
New Solo

Making the Most of Your LinkedIn Profile with Dennis Kennedy and Allison Shields

Dennis Kennedy and Allison Shields share their insights on effective LinkedIn use from their book, “Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals.”

New Solo
Podcast
New Solo