COVID-19 Resources for Lawyers
Episode Category

Legal Marketing

Lunch Hour Legal Marketing

“Fascinating Stuff, This Pricing” (Can We Talk About It?)

Price and payment options are important to potential clients. So why don’t lawyers address this in their marketing?

Lunch Hour Legal Marketing
ABA Journal: Modern Law Library

How to market your legal services to Hispanic clients

In this episode of The Modern Law Library, author Liel Levy discusses his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market.

ABA Journal: Modern Law Library
Lunch Hour Legal Marketing

Hello, Erin Levine of Hello Divorce!

Guest Erin Levine, founder of Hello Divorce, explains how her disruptive legal tech platform reimagines divorce.

Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

LHLM 101: Positioning vs. Branding

The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.

Lunch Hour Legal Marketing
ABA Journal: Modern Law Library

How LinkedIn can help lawyers develop and market their brands

Marc Halpert shares how the pandemic has made online networking more important than ever, and the most common missteps he has seen lawyers make on LinkedIn.

ABA Journal: Modern Law Library
Lunch Hour Legal Marketing

Competing Against the Walmart of Legal

With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.

Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

Bad Reviews and the Marketing Vacuum

Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.

Lunch Hour Legal Marketing
Legal Toolkit

Weird Ken Burns; Benefits of Podcasting; and “Shitty Olympic Events”

Jared cautions against getting Ken Burns’ autograph; Steve Fretzin offers advice for starting a podcast; and, together, they ponder some of the less-than-cool Olympic events.

Legal Toolkit
Podcast
Legal Toolkit
State Bar of Michigan: On Balance Podcast

Personal Branding Tips for Lawyers

Katy Goshtasbi digs into how simple self-examination can help lawyers grow their confidence and develop an effective personal brand.

State Bar of Michigan: On Balance Podcast
Lawyerist Podcast

#340: Growing Big by Going Small, with Deena Buchanan

Lawyerist Lab member Deena Buchanan shares what she did in her firm to get things rolling and growing in no time.

Lawyerist Podcast
Lawyerist Podcast

#339: Nail Your Branding & Get More Clients, with Erik Pelton

Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process.

Lawyerist Podcast
Lunch Hour Legal Marketing

Being Tangibly Awesome & Other Ways to Get Referrals

Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.

Lunch Hour Legal Marketing
Lunch Hour Legal Marketing

LHLM 101: Pay-Per-Click

Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules.

Lunch Hour Legal Marketing
@theBar

The Art of Shameless Self-Promotion Edition

In this edition, guest host Trisha Rich and co-host Jennifer Byrne are joined by public relations and legal marketing expert Debra Pickett of Page 2 Communications for a discussion about how lawyers can shift their mindset from lawyer to entrepreneur and embrace the art of shameless self-promotion to build their book of business.

@theBar
Podcast
@theBar
New Solo

A Listener’s Guide to the New Solo Back Catalog

Brand new solo Dean Blachford binged New Solo’s episodes before launching his practice. He offers a crash course featuring standout episodes.

New Solo
Podcast
New Solo