Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
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After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively...
Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar...
As venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding for Hello Divorce. Yay!
In the segment, “Dumb Sh*t Lawyers Do,” the two discuss the case of a lawyer reprimanded for raking an unhappy client over the coals. They also discuss a Streisand Effect case in which a roofing company sued a couple because of their negative online review. The guys share their tips for responding to unflattering reviews and navigating these perilous waters.
And to wrap things up, the pandemic has undoubtedly knocked back law firms onto their heels. But, how have lawyers who continued their marketing investment fared? Should you batten down the hatches and rely solely on organic traffic? Do you need to start doing Tik Tok dances? The data may surprise you. Gyi and Conrad break it down and look ahead to the uncertain future.
Special thanks to our sponsors Alert Communications, LawYaw and Clio.
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| Published: | August 11, 2021 |
| Podcast: | Lunch Hour Legal Marketing |
| Category: | Legal Marketing , Legal News |
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Lunch Hour Legal Marketing |
The podcast version of this free webinar featuring nationally known legal experts discussing a variety of marketing topics.
The guys spotlight the difference between branding and positioning, what makes you special? Plus, what clients want in a post-COVID world.
With LegalZoom poised to directly compete with lawyers for business, Conrad, and Gyi explore what lawyers can do and what they can expect.
Gyi and Conrad examine real-world cautionary tales about lawyers and online reviews, then scope out the ad-spend landscape in the ever-changing pandemic.
Gyi and Conrad reveal their favorite ways lawyers can earn referrals, then tackle how to budget for marketing.
Yeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad...
Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis.
