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Legal Marketing

5 key metrics to track | Getting to inbox zero | A ’70s-era kidnapping | Crisis lawyering, a niche practice

When exploring different ways to improve a practice, work habits, whatever really, a common piece of advice is to look at the data. But what does that mean? Which data points? What...

Man reading marketing metrics

Editor’s Picks: Secret’s out, clients are on TikTok | Why AI matters to the military | Why subscription models make sense

The last thing anyone wants is one more social media platform to learn. I was solidly in that camp. But I’m afraid it’s finally time to bite the bullet on TikTok and...

Editor’s Picks: Reputation management and the birth of Gritty | ‘Spark of life’ evidence | Young Lawyer Rising

There’s really never any risk that a conversation with Jared Correia will be boring. That said, when I saw his latest podcast featured reputation management, I was expecting a fairly straightforward interview....

Gritty, the Philadelphia Flyers mascot

Editor’s Picks: Legal Trends for Solos | BigLaw Bonuses | Lead Magnets | ‘Watergate Girl’ Dishes

Clio broke new ground five years ago by turning its internal data outward and sharing what it was learning about the legal profession. The Legal Trends Report quickly gained prominence in the...

Watergate Girl book cover

#OTR Roundup of ‘Technically Together’ ABA Techshow

brought to you by the generous support of Nota… ABA Techshow was one of the last in-person legal conferences in 2020 and organizers knew that this year’s show would require a new...

ABA Techshow Logo

Editor’s Picks: Prodigal Podcast Host Returns | Win Clients for Free | Banned from Parler

There are anniversary shows, and then there are grinding of gears, prodigal-son-returns-in-all-his-explicit-glory shows.  Like a blast from the past, former Above the Law editor Eli Mystal joins Thinking Like A Lawyer co-hosts...

Confetti

Editor’s Picks: Red Notices & INTERPOL | Virtual Onboarding | Spoiling ‘Reptile Theory’

Researching something completely different, I stumbled upon a blog and niche area of practice that sent me down a rabbit hole for more info. Michelle Estlund’s blog Red Notice Law Journal introduced...

Red Notice film promo

History of Lynch Mobs | A Chaotic News Cycle Rundown | LIBOR Under the Radar | Best/Worst in Legal Marketing?

A breadth of topics captured my interests this week at Legal Talk Network. One more for my Goodreads wish list comes from The Modern Law Library. Host Lee Rawles speaks with historian...

White Fright book jacket

Editor’s Picks: Can vaccines be mandated? | Marketing speak decoded | Pandemic-era holiday shopping from bizarre to trendy

Vaccines for COVID-19 are headed to the market at lightning speed. The quicker the better for those eager to return to some sort of normal. That’s not to say there isn’t anxiety...

Vaccine explained in clinic