Category

Legal Marketing

How to Recession-Proof Your Law Firm

Economic dips are inevitable, but taking the right steps now to properly prepare can help ensure your law firm comes out on top during recessionary times. 

law firm recession

Law Firm Pricing – What Will People Pay For?

Law firm pricing is one of the most important aspects of running a legal practice. And how clients perceive price is just as important as the price itself. 

client conversion

Should You Start Your Own Law Firm?

The thought of starting their own firm appeals to many attorneys. But there are several things to consider before you quit your current firm and start your own. 

law office

SEO For Lawyers – A Guide to Law Firm SEO

Lawyer Search Engine Optimization (SEO) is a critical part of any law firm's marketing strategy. Good SEO involves techniques and tactics that help attract more prospective clients to a law firm's website.

SEO for Lawyers

LinkedIn for Lawyers: How to Leverage the Power of LinkedIn

LinkedIn really is the premier platform for lawyers and law firms looking to grow their business and build their brand.

Grow your Firm with Google Business Profile for Lawyers

Google Business Profile is one of the most effective ways that lawyers can market their law firm online.

Building a-typically extraordinary teams | Cringey responses to web reviews | DOJ’s A2J redux

Building good teams often requires valuing the unique strengths of each member. For legal teams, diversity of thought and perspective can make all the difference when solving problems. If everyone thinks the...

Great Minds Think Differently book cover

Financial wellness tips | How Mary Kay shaped this lawyer’s career | Popehat’s take on Trump v. social media

Other than clean living, among the things better addressed sooner than later, is financial health. This is true whether you’re swimming in debt or have money to burn. In a two-part series,...

Tree growing from jar of coins.

Law schools ranked by employment | IRL office debate | A Declaration of Independence reading

Rankings of all sorts can be controversial, especially for those being ranked when their numbers never materialize or slip. Yet, they continue to be incredibly important for the marketing of law schools,...

American flag and sparkler

Pricing and hirability | New Solo crash course | Elder fraud on the rise

At the top end of the legal profession, in terms of pay, salary wars are well underway. Starting associate salaries have jumped over the $200K mark and are rising. But for much...

Handshake

Landing the job you want | Over-enrollment blues | Musings on UFOs, embracing sales

Decisions about law school were intensely complicated because of the pandemic. Should students go all in? Defer? Bail altogether?  Conversations on Above the Law’s Thinking Like a Lawyer and the ABA’s Law...

UFO self parking

5 key metrics to track | Getting to inbox zero | A ’70s-era kidnapping | Crisis lawyering, a niche practice

When exploring different ways to improve a practice, work habits, whatever really, a common piece of advice is to look at the data. But what does that mean? Which data points? What...

Man reading marketing metrics

Editor’s Picks: Secret’s out, clients are on TikTok | Why AI matters to the military | Why subscription models make sense

The last thing anyone wants is one more social media platform to learn. I was solidly in that camp. But I’m afraid it’s finally time to bite the bullet on TikTok and...

Editor’s Picks: Reputation management and the birth of Gritty | ‘Spark of life’ evidence | Young Lawyer Rising

There’s really never any risk that a conversation with Jared Correia will be boring. That said, when I saw his latest podcast featured reputation management, I was expecting a fairly straightforward interview....

Gritty, the Philadelphia Flyers mascot