5 key metrics to track | Getting to inbox zero | A ’70s-era kidnapping | Crisis lawyering, a niche practice

When exploring different ways to improve a practice, work habits, whatever really, a common piece of advice is to look at the data.

But what does that mean? Which data points? What metrics matter?

Legal marketing experts Gyi Tsakalakis and Conrad Saam narrow the field for lawyers who are either hands-on marketers or working with teams and vendors.

Their latest Lunch Hour Legal Marketing episode covers the top 5 (really 10) metrics that matter most and least. Each counts down their top five, discussing the value/lack of value of each data point.

Lunch Hour Legal Marketing

Top 5 Metrics For Your Law Firm

Email management tips

Speaking of too much information… The Lawyerist podcast features Trivinia Barber, a business coach with tips on reigning in an out-of-control email inbox.

In addition to ruthlessly unsubscribing, Barber suggests various email management techniques, including filters to group and file messages.

With careful curating, it is possible to zero out your inbox.

Lawyerist Podcast

#328: Getting to Inbox Zero, with Trivinia Barber

Long read: Can’t make this stuff up

Jumping off a fascinating article by author and Atlantic writer Brendan Koerner, Legal Talk Today examines the botched 1974 kidnapping of U.S. diplomat James Patterson.

Host Laurence Colletti speaks with Koerner about the twisted tale involving the People’s Liberation Army of Mexico, government policies on ransom, a hijacking, and the ‘Hanoi Hilton.’

Legal Talk Today

The Kidnapping of John Patterson

Niche practice: Crisis lawyering

If you’re good in a crisis, the growing practice area of crisis lawyer may be a good fit.

Modern Law Library host Lee Rawles explores the book, “Crisis Lawyering: Effective Legal Advocacy in Emergency Situations.”

Authors Ray Brescia and Eric K. Stern share their experiences and explore the ethical issues legal professionals face when advising clients amid a crisis.

ABA Journal: Modern Law Library

Are you good in a crisis? There may be a growing practice area for you

Rants & Raves Rants

On Thinking Like a Lawyer, hosts Kathryn Rubino and Joe Patrice revisit a recent debate over the validity of using racial epithets in class; an issue in need of revisiting in a Philadelphia district attorney race; and the validity of the latest benchslap involving Judge Lynn Hughes. Spoiler: Patrice agrees with Hughes.

Above the Law - Thinking Like a Lawyer

Law School Professor Just Won’t Stop Begging To Use Racial Slurs

More from the network

To keep up with timely insights on the law, legal innovation, and law practice, visit Legal Talk Network. Or subscribe wherever you listen to podcasts.

Marketing metrics thumbnail image by Adeolu Eletu on Unsplash.

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Molly McDonough, a longtime legal affairs journalist, is a producer for the current events show "Legal Talk Today." She also is a media and content strategist with McDonough Media LLC. McDonough previously served as editor and publisher of the ABA’s flagship magazine, the "ABA Journal." She writes about access to justice at "A Just Society."