Terms like “marketing” and “branding” get tossed around, but they don’t build a firm. Author, coach, and speaker Steve Fretzin shares real strategies for true business development.
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Driven, focused, and passionate about helping attorneys reach their full potential, Steve Fretzin is regarded as the...
Christopher T. Anderson has authored numerous articles and speaks on a wide range of topics, including law...
| Published: | May 27, 2025 |
| Podcast: | Un-Billable Hour |
| Category: | Practice Management |
In this hands-on, in-the-trenches episode about real business development, learn the secrets to acquiring and signing new clients from law firm advisor Steve Fretzin, author of the new book “Be That Lawyer: The 101 Top Rainmaker Secrets to Growing a Successful Law Practice.”
Fretzin, an accomplished author, business strategist, and podcaster, works with law firms big and small to help them prioritize goals, build their business, and achieve measurable, repeatable successes.
Business development is more than buzzwords such as “branding” or “marketing,” it’s about the entire, intentional path to creating a business that is always growing, always producing. It’s the process of becoming the lawyer that everyone knows and everyone goes to: a rainmaker. As Fretzin says, “Be that lawyer.”
Hear about “sales-free selling” with a thoughtful, insightful approach to learning what clients need before you start pitching a service. Develop a checklist, a map, for building your business that you can put to work today. Developing a business can be confusing, with a lot of moving parts. Fretzin explains how it all comes together.
Special thanks to our sponsors TimeSolv, CallRail, CosmoLex, Novo, Clio, and Rocket Matter.
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Un-Billable Hour |
Best practices regarding your marketing, time management, and all the things outside of your client responsibilities.
