Stand Up to Stand Out

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)?

When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you’re  perceived as a generic lawyer of no distinction, you’re going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow.

The News:

• Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers’ Competitive Keyword Ads (With a Baffling Caveat).
• A new partnership between CallRail and RingCentral looks promising for all those involved. Here’s the deets:  RingCentral | CallRail Integration 
• Well, we’ve had a good run. Zuck announces AI for ad management (to end Gyi and Conrad).
• Don’t believe anything you see on the internet, kids. Nancy Mace’s Astroturfing is deceptive marketing at its worst—ick.  
• Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We’ll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we’re announcing some of the great speakers and timely topics you can look forward to. Tune in for more details!

Suggested LHLM Episodes:

Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything  

What’s in a Brand? 

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Special thanks to our sponsors ALPS Insurance, CallRail, LEX Reception, and Clio.