It Really Is Brand (Told You So!)

Your brand is where it’s at, folks, but maybe you’ve forgotten the marketing fundamentals that really make it work. Join us for Gyi and Conrad’s crash course in brand economics to help you focus your efforts and grow your business.

Summer might be coming for the kiddies, but all good little legal marketers need to go back to school! The Foundational Brand Advertising class is in session with professors Gyi Tsakalakis and Conrad Saam, so put on your thinking caps and let’s relearn the basics of brand—the keystone of your marketing efforts. They start with a vocab review and then dig into brand marketing essentials—discussing audience, reach, medium, targeting, market penetration, impression understanding, and so much more. 

Later, when it comes to brand understanding and direct response, wouldn’t it be great to get into the mind of the consumer? The guys do just that, using recordings taken by real people looking for legal services, obtained through Near Media research. 

The News:

• ChatGPT ads are here for the masses, but is there any way to know what you’re getting? – Advertise in ChatGPT | Open AI Ads
• Well, Google has deprecated FAQ markups, so you might want to rethink your priorities. – Markup FAQs with Structured Data
• Darren Shaw with the breaking news, yet again! – Reddit and your Google Business Profiles
• Big brother is listening, folks… Google Ads Call Recording To Default To Yes On July 1st.  

Catch Lunch Hour Legal Marketing on the road! 

• PILMMA
• LHLM Super Duper Summit (of course!)

Listen Next:

• What’s In A Brand?

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Special thanks to our sponsors Thyme, ALPS Insurance, and CallRail.