On the Road

ABA TECHSHOW 2017: How to Pitch to the Media and get Exposure for Your Firm

So you want to get the name of your firm under as many eyes or into as many ears as possible. You know some sources that can accomplish this but what is the best way to approach them with a pitch? In this report from On The Road, host Laurence Colletti talks to Adam Camras, Molly McDonough, Elie Mystal, and Sam Glover about the best ways for lawyers to pitch to the media in order to get exposure for your firm. Some of their tips include being intentional about building a relationship, knowing the publication, and straight up flattery.

Adam Camras is the Chief Executive Officer of LAWgical, the company that owns and operates leading legal brands, including Legal Talk Network, ServeNow, and ServeManager.

Molly McDonough is editor and publisher of the ABA Journal.

Elie Mystal is managing editor at Above the Law Redline and editor-at-large at Breaking Media.

Sam Glover is the CEO and Editor-in-Chief of Lawyerist.com, an online magazine and reference manual for solo and small firm lawyers.