Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi...
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency...
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And once you understand and leverage it, it can be the difference between your marketing just “working” and blowing up. Gyi and Conrad explain what Dark Social is, why it can be difficult—nay, impossible—to track through your traditional attribution channels, and why it is nonetheless one of the most powerful weapons in your arsenal you may not have even known you had.
Also, CallRail’s marketing outlook for law firms in 2022 is out. In the latest edition of By the Numbers, the guys dig into the findings and share not only the most important takeaways but also highlight what these findings mean for you and your practice.
In the Clio Legal Trends Report, it turns out law firms with growing revenue are twice as likely to use financial reporting tools. Understanding your firm’s financial performance helps you boost revenue. More at the Clio Legal Trends Report.
The News:
Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.
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Published: | April 27, 2022 |
Podcast: | Lunch Hour Legal Marketing |
Category: | Legal Marketing , Legal News |
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Lunch Hour Legal Marketing |
Legal Marketing experts Gyi and Conrad dive into the biggest issues in legal marketing today.
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. Wouldn’t...
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Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the...
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Conrad and Gyi report live from ABA TECHSHOW 2022.