Have you been hearing about how lawyers are working remote and have a “mobile office” but don’t know what that means? Are you thinking about starting your own mobile practice and need some tips? Do you have a law firm that could benefit from more mobile systems and tools? Well, you’re in luck! Today on The Florida Bar Podcast, Adriana Linares and Larry Port, founder and CEO of Rocket Matter, discuss remote access, cloud-based services, laptops, tablets, and smartphones, online collaboration, and what is needed to start a mobile law office.
What it means to be “in the cloud”
Cloud and server security
Practice management programs
Mobile phone systems and PVX software
Note taking, collaboration, and communication tools
Technology trial and error
iPad apps, Microsoft Surface devices, and using Apple computers
Looking first for lawyer specific products
Larry Port, CEO of Rocket Matter, is also a speaker and award winning writer at the crossroads of the legal profession and cutting edge technology. He frequently discusses marketing, design and efficiency, and quality techniques in the software industry that can be leveraged by lawyers and legal professionals. He was named to the 2012 Fastcase 50 honoring the law’s smartest, most courageous innovators, techies, visionaries and leaders.
Online review sites are increasingly important for product and service consumers, but to what extent are people really taking them into consideration when selecting an attorney? If potential clients are counting stars before they call, how do lawyers take control of their online reputations? Furthermore, with limited time and marketing budgets, what should solo and small firms focus on?
On this episode of The Legal Toolkit, Jared Correia interviews Jabez LeBret, co-founder of the digital marketing agency Get Noticed Get Found, about how lawyers can and should monitor their online reviews, how to respond to negative feedback, and ways to increase positive reviews where they matter.
General consumers’ interest in online reviews
Get stars to get calls
The hierarchy of your online marketing budget
Ethical responsibility of review content
Who to send to Google, Yelp, and Avvo
Two types of clients who leave anonymous reviews
Checking your pride at the door when responding
Collecting and analyzing data to determine what’s effective
Jabez LeBret is the co-founder and chief marketing officer at the digital marketing agency GNGF (Get Noticed Get Found). He is co-author of “Online Law Practice Strategies,” a columnist for NBC Chicago Business, and a regular contributor to Forbes in the areas of Business and Technology. Jabez is also a sought after speaker on a number of topics including ethical online marketing, reputation management, and marketing analytics.
Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do.
This webinar will give you a proven shortcut. It will show you how to leverage content that you’ve already produced on your blog (and elsewhere) to create your ebook. You won’t need to rely on untested writers or expend much effort or time.
Adam Kosloff has ghostwritten over 60 books for attorneys on subjects as diverse as personal injury, criminal defense, family law, tax law and estate planning. He will walk you through the exact, battle-tested process he uses to create ebooks for his clients. We will cover:
How to survey your current content library to assess its ebook potential
The importance of a Big Idea for your ebook — and how to create that awesome hook
The secret to sewing together seemingly disparate ideas and content pieces using the same tactic employed by bestselling authors like Dave Barry and David Sedaris
An interview-transcription process that will personalize your book and fill in any gaps — and will only take about 1-2 hours of work on your part
How to organize your blog (and other content creation activities) in the future to create more books
Repurposing your book into other forms of content, such as a podcast or YouTube channel
The smartest, most certain ways to monetize your book — and how to measure success
Adam Kosloff is a Yale University-educated author and the CEO of Virtuoso Content, LLC, an eBook and blog writing service that exclusively serves attorneys. Since 2003, Adam has written more than 38,000 pieces of content for the web, on diverse subjects — fromaluminum extrusion machining to personal injury law. His attorney clients’ blogs have won awards from LexisNexis and consistently rank on page one of Google for search terms as competitive as ‘Los Angeles DUI’. In addition, Adam has also sold an original screenplay and written for television. His credits include ‘The New Woody Woodpecker Show’ andMel Brooks’ ‘Spaceballs: The Animated Series’. Adam has also won acclaim for his science journalism on the subject of low carbohydrate diets, blogging atwww.caloriegate.com.
With the introduction of the iPad and other tablets and now touch screen computers like the Surface Pro and the Apple Pro, we seem to be moving further away from an exclusively keyboard/trackpad existence. Furthermore, with the introduction of Stylus Pens for tablets, is the keyboard on its way out completely? With an increase in the use of keyboard shortcuts and the average typing speed, maybe not. But with a new generation of children being raised with touchscreen devices, the keyboard-exclusive landscape of computer use is bound to change.
In this episode of The Kennedy-Mighell ReportDennis Kennedy and Tom Mighell speculate on whether the pen or the finger is mightier than the keyboard. Is using a keyboard and mouse trackpad “normal”? Do you have to be a good typist to use a computer efficiently anymore? Why hasn’t the stylus replaced the legal pad? Is dictation the inevitable replacement for the keyboard, stylus, and finger? Tune in for Tom and Dennis’s take on the future of lawyers’ interactions with computers.
In the second half of this podcast, Dennis and Tom discuss “cord cutting” or the practice of canceling cable subscriptions and replacing them with app consumption products like Apple TV, Google Chromecast, Roku, and Amazon Fire. Although neither host has “cut the cord,” they analyze the benefits of individual subscription based networks like Netflix, Hulu, or HBO Now and whether they offer a replacement or simply a supplement to traditional television. As always, stay tuned for Parting Shots, that one tip, website, or observation you can use the second the podcast ends.
As marketers of solo and small law firms, most listeners are aware of the importance of online reviews in today’s marketplace. Almost every potential client will research a lawyer or law firm’s reputation before even picking up the phone. Whether on Facebook, Google, Yelp, or other review sites, every business should know what is being said about them online. Furthermore, we can increase positive feedback and promote it through social media, our websites, and across other platforms. So where should we start?
In this episode of The Un-Billable Hour, Christopher Anderson interviews Michael Veinbergs, CEO of Mach4Marketing, about law firm reputation management and marketing, the importance of your website, rankings, and reviews, and specific things lawyers and firm employees can do today to get started.
Working with your online reputation before marketing
Bad reviews and client snap judgements
Reputation management versus marketing
Reviews as a search engine ranking factor
Syndicating good feedback across social media
Responding to positive and negative reviews
Marketing on all channels including Avvo, MerchantCircle, Yelp
Winning at customer service: give them something to rave about
Michael Veinbergs is CEO of Mach4Marketing. Together with 35 managers and 300 full time staff he serves the needs of small- to mid-size law firms who are looking to use the internet to attract more of their ideal clients. Michael has created several systems and softwares for reputation marketing.
Following the terrorist attacks in Paris, French officials used metadata from a phone they found in a trashcan to gather information that made it possible to raid ISIS safe houses within a week. During these raids they were able to kill the suspected mastermind behind the operation, who was believed to be planning more attacks. Using a combination of cyber forensics and traditional police work, the French identified and successfully raided the purported hideout of the suspected ringleader. Considering our advanced technology, many are left questioning how this happened in the first place? And looking forward, can governments really prevent future acts of terrorism by building backdoors into encryption?
In this episode of Digital Detectives, Sharon Nelson and John Simek discuss the digital forensics of the Paris attacks and the aftermath, including a surfacing argument about cryptic communication, the response from French, British, and American governments, and how Anonymous, the hacker group, has gotten involved. Beginning with a chronology of events, Sharon walks through the events of last Friday. Citing a BBC article published after the Paris attacks, the hosts analyze how the investigation involved traditional and technological means to gather information about the armed attackers and their whereabouts. In addition to fingerprints and DNA, the investigators used witness video footage, mobile phone triangulation, wifi networks, and IP addresses to correlate intelligence and quickly move in on the suspects. John explains how a comment made by Belgium’s Interior Minister about PlayStation 4 network encryption was misinterpreted and carried away by news media, engaging governments in discussions about legislation that could allow encryption backdoors. Is encryption really the problem and is more government control the solution?
Stay until the end of the podcast to hear about Anonymous’s war on ISIS and the hypocritical nature of ISIS’s use of social media.
In order to succeed in the current economy and to ensure sustainability, law firms must constantly review and refine the way they conduct business. Although lawyers have likely heard of agile, lean, six sigma, and other technology-driven management systems, Legal Project Management (LPM) has been tailored to the practice of law specifically. So how do law firms use LPM practices to scope, plan, and manage legal work efficiently, with a cost-effective structure for clients?
In this episode of The Legal Toolkit, Heidi Alexander interviews Edge International GC and LPM advisor Pam Woldow about the five steps of the project management system, how it has specifically helped law firms she works with, and how to implement LPM in your large law firm or small practice. Pam goes over the essentials; in order to be truly efficient, lawyers must communicate properly with clients, create an intricate plan, monitor work, and review. She discusses the ways technology can assist these processes and how these concepts can be scaled to a solo or small firm practice. Tune in to hear specific details about where lawyers can start implementing this today.
Pam Woldow is a partner and general counsel for the global legal consulting firm Edge International. Previously, she held similar positions at Altman Weil, served as deputy general counsel of Pennsylvania and chief counsel of the Pennsylvania Department of Insurance, and directed litigation management for a public financial services company. Pam also advises law firms and corporate legal departments in Legal Project Management and is the co-author of “Legal Project Management in One Hour for Lawyers.”
Most solo and small firm practitioners have heard of cloud-based management systems such as Clio, Rocket Matter, and NetDocuments. These and many more are also a part of The Florida Bar member benefits. But for lawyers who aren’t currently using any of these technologies, it can be difficult to understand why they are important. How can lawyers actually save time and money by learning to use case management, practice management, and document management softwares?
In this episode of The Florida Bar Podcast, Adriana Linares interviews technology consultant Allan Mackenzie about the differences between the document, case, litigation, and practice management systems, how they improve the efficiency and accuracy of time, billing, calendar, contact management, document assembly, tasks, and to-do lists for firms of all sizes. All of these software options and more information can be found on The Florida Bar website’s member benefits page.
Allan Mackenzie is a 25-year veteran of the legal technology world. His experience ranges from that of a former night-shift word processor to a Wall Street IT director with a specialty in litigation technology. He has helped many firms of many sizes figure out what they need in terms of practice management and case management systems.
In episode two of this two-part series, host Charles Volkert, executive director of Robert Half Legal, and industry experts, Thomas Barnett, Rocco Grillo and Joel Wuesthoff, discuss the key components of a comprehensive cybersecurity plan, how companies can determine their readiness, and what many organizations ignore or overlook with data security management.
And we’re back with another year of gift ideas for the tech savvy lawyer. Whether you are looking for a Star Wars drone for… ahem… your children, a computer or printer that you can fit in your pocket, or a whiskey glass to bring to Mars, Sharon Nelson and Jim Calloway have the inside tip. Tune in to this episode of The Digital Edge for another year of tech toys for your friends, your family, or yourself.