Robert Leitner is an experienced legal executive and strategic advisor with more than 25 years of operations,...
Born and raised in Southern Oregon, Kristen grew up on a farm where her mother owned and...
Elliot and Erik Alicea are the co-founders of Empirical360. They started designing websites for companies at the...
Erik and Elliot Alicea are the co-founders of Empirical360. They started designing websites for companies at the...
Christopher T. Anderson has authored numerous articles and speaks on a wide range of topics, including law...
| Published: | March 10, 2026 |
| Podcast: | Un-Billable Hour |
| Category: | Marketing for Law Firms , Practice Management |
In this episode’s Seat at the Table, let’s dig into the bedrock of your business: Your identity. That’s what branding is, it’s defining yourself. Who are you?
Should you rebrand, or refresh your brand, or invest in branding? What is a brand? What’s your brand? Good intentions and hope are not a business plan. Do something tangible by defining your business and living up to your promises.
In this new Un-Billable Hour series, “Seat at the Table,” we dig into helping lawyers attract clients, build the business flow, and branding, all while turning your vision into reality, profit, and success.
New guest hosts Kristen David, Rob Leitner, and brothers Elliot Alicea and Erik Alicea are experienced pros in business development and marketing for law firms. With proven track records, they join host Christoper T. Anderson and dig into the real needs of growing firms.
If you’re getting started, hear how creating a brand – and building trust – sets you on the right path. Are you doing the things you say you’re going to do? It’s important to deliberately help potential new clients understand who you are and what you do (and avoid the most common branding mistakes startups trip over).
Special thanks to our sponsor CallRail.
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Un-Billable Hour |
Best practices regarding your marketing, time management, and all the things outside of your client responsibilities.