Clio Cloud 2015: The Experts Discuss Online Marketing Strategies for Law Firms

There is no lack of advice when it comes to legal marketing, but it can sometimes be overwhelming. What are the basics in a law firm’s online presence and where should lawyers focus their time and money?

In this short podcast, Adriana Linares and Jason Marsh interview three law firm marketing specialists about their areas of expertise. Gyi Tsakalakis, founder of AttorneySync, discusses the blurring lines of the real and online worlds and how local search engine optimization plays its part. Allen Rodriguez and Eva Hibnick, founders of One400, talk about the fundamentals for streamlining your law firm’s marketing and sales process.

Essential Marketing Topics Discussed:

• Local search
• Overall service quality
• Reviews
• Social media
• Experiential marketing
• Remarketing
• Optimizing for receiving service
• Content marketing
• AdWords

Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers be where their clients are looking.

Previously an attorney and marketing manager at General Assembly, Eva Hibnick co-founded One400, a digital agency focusing on helping law firms build products, create inbound marketing channels and acquire clients.

Allen Rodriguez, another co-founder of the One400 digital agency, has 15 years experience marketing for lawyers and legal tech startups.