Allen Rodriguez is a national speaker, product development strategist and legal innovator who has been serving the legal industry for 19 years. Over the course of his career, Allen has built a reputation for creating innovative legal services products as well as developing highly effective law firm business models and marketing strategies. Allen is a valued speaker on the topics of legal services product development, design thinking in law and future of law issues. He has provided consulting and engineering services for such companies as McKinsey & Co., Fastcase, Gavelytics, LexisNexis, and Littler.
Prior to founding ONE400, Allen was the Director of Attorney Services at LegalZoom. While there, his work contributed to a substantial portion of overall revenue at the company and helped LegalZoom move from a provider of “do-it-yourself” legal services to a comprehensive legal solutions provider, incorporating attorney-fulfilled work across all U.S. jurisdictions. Allen’s immersion in the legal industry began running operations at the Los Angeles County Bar Association’s Lawyer Referral Service. While there, his marketing knowledge, operational developments, and leadership helped generate millions of dollars in revenue for the association.
We’re talking with Allen Rodriguez today about his new Alternative Business Structure in AZ, Singular Law. He and his partner are some of the first to get licensed under the new rules.
Unauthorized practice of law, sharing of legal fees, and more— the ATILS taskforce is rethinking our approach to these big issues in the practice of law.
There is no lack of advice when it comes to legal marketing, but it can sometimes be overwhelming. What are the basics in a law firm’s online presence and where should lawyers...
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