Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi...
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency...
Published: | December 11, 2024 |
Podcast: | Lunch Hour Legal Marketing |
Category: | Marketing for Law Firms , News & Current Events , Practice Management |
Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad.
Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients.
The News:
Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode.
Other Episodes in the Paul Robinson Trilogy:
Ring, Ring! What to Expect When You Call Up a Marketing Agency
Connect:
The Bite – Lunch Hour Legal Marketing Newsletter!
Lunch Hour Legal Marketing on YouTube
Lunch Hour Legal Marketing on TikTok
Chapters – Times Approximate
(0:00) Planting our Flag / GBP Suspensions
(6:59) Legal Marketing News
(17:53) Mystery Shopper Call
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Lunch Hour Legal Marketing |
Legal Marketing experts Gyi and Conrad dive into the biggest issues in legal marketing today.