Eric Goldman is Associate Dean for Research, Professor of Law, Co-Director of the High Tech Law Institute,...
Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi...
After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency...
Published: | November 24, 2021 |
Podcast: | Lunch Hour Legal Marketing |
Category: | Legal Entertainment , Marketing for Law Firms |
How important are online reviews, and what can you do about them? Guest Eric Goldman, legal scholar and expert, explains the intersection of Section 230 and the ethics of online reviews. Tune in next time for part 2 of the conversation.
And Thanksgiving is a time to remind your clients you appreciate them. In a segment dubbed “Crappy Holiday Promotions,” Conrad and Gyi share thoughts on holiday season communications. Why share the same stock photo and silly platitudes? Get a jump on the season before Thanksgiving and tell clients how thankful you are for them.
And, as always, the guys break down the most important news in legal marketing.
Sponsor music provided by SoundStripe:
Got Me Like by Dr. Delight
Special thanks to our sponsors Alert Communications, LawYaw, and Clio.
Regulation of Lawyers’ Use of Competitive Keyword Advertising by Eric Goldman and Angel Reyes
An Overview of the United States’ Section 230 Internet Immunity by Eric Goldman
Previous Lunch Hour Legal Marketing, with guest Carolyn Elefant
Blog: FindLaw WordPress Websites: A Cynical Middle Finger to Their Clients
Smokeball-InfoTrack acquires LawLytics
[Music]
Gyi Tsakalakis: Before we get started today, we want to thank our sponsors Clio, Lawywa and Alert Communications. Conrad, what do you like to eat at Thanksgiving?
Conrad Saam: So, my – this has evolved over time but I have become very much – so you know I keep chickens. I also have a garden because I’m a middle-aged man and that’s what middle-aged people do apparently. And I always like – this is going to sound super-super middle-aged man thing, I always like cooking things that I have grown.
Gyi Tsakalakis: That’s awesome.
Conrad Saam: Yeah. How wholesome, that is the most wholesome thing we’ve ever talked about on this show ever.
Gyi Tsakalakis: Is your garden organic?
Conrad Saam: Long-long drawn out battle with my wife and I’m not going to tell you the details but yes, our garden is completely organic.
Gyi Tsakalakis: That’s really great.
Conrad Saam: What do you do for Thanks giving?
Gyi Tsakalakis: I’m going to my mother-in-law. She’s old school about Thanksgiving. It’s her Superbowl and I don’t know, I like to try make something for. I like to make pie for Thanksgiving. That’s like my small contribution.
Conrad Saam: What kind of pie?
Gyi Tsakalakis: I think I’m going to do pumpkin this year. I’ve done – so I did this whole thing where I was going through like I looked up like the history positive and negative history like what the people are actually eating at the time. A lot of wild birds and so I would do like duck and pheasant. Turkey actually wasn’t a part of the deal apparently.
Conrad Saam: Okay.
Gyi Tsakalakis: Look it up. It’s a wild game which makes sense.
Conrad Saam: History brought to you by Gyi Tsakalakis on Lunch Hour Legal Marketing. So, today we are going to talk about the news. There’s a lot of news going on so we’re going through that as quickly as we can. We have an amazing guest and this is a follow-up to our conversation with Carolyn Elefant but we are going to be talking about Google My Business and Section 230 and finally we’re going to end because this is launching right before Thanksgiving, we’re going to end with a new segment called “Crappy Holiday” promotions.
Gyi Tsakalakis: Music.
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Male: Welcome to Lunch Hour Legal Marketing teaching you how to promote market and make fat stacks for your legal practice. Here on Legal Talk Network.
Gyi Tsakalakis: Welcome to Lunch Hour Legal Marketing. Conrad, what is in the news today?
Conrad Saam: Holy cow, Gyi as of this recording across all of the SEO nerds, there’ a new Google core algorithm update so right before the holidays, Google decides to shuffle the deck again. So, hold on to your seats and don’t expect any of the date to be helpful because it is going to be completely torn out due to the changes and user behavior during the holidays. Florida hates Utah and Arizona, why is it always Florida? We’ve got the Florida man making news today on Lunch Hour Legal Marketing. Can you talk to us Gyi really quickly about the shooting down of alternative ownership structures coming out of the southeast.
Gyi Tsakalakis: Florida man shoots down or alternative owner obstructers. There’s been a movement, growing movement I expected to be more of a growing movement of non-lawyer ownership of law firms. Not in Florida though. Not today in Florida because the Florida’s state bar stays that a no-no.
Conrad Saam: They’re preempting this move towards changes to the legal structure.
Gyi Tsakalakis: Keep the guild strong.
Conrad Saam: That sounds protectionist to me Gyi. Are you being judgmental there?
Gyi Tsakalakis: No, just observing.
Conrad Saam: Stating the fact? All right. And we keep talking, we can’t seep to get away from intake. Gyi. There’s some new stuff coming out of our good friends at Smith AI with call intelligence. Give me a quick rundown of what’s going on there?
Gyi Tsakalakis: Huge upgrade in my opinion at Smith where they’re breaking down a lot more details of segmenting virtual receptionist intake so if you’re looking for like, hey I’m getting all these phones. I know a lot of these aren’t actually potential clients. Smith just did a release of this new performance dashboard I guess. Call intelligence dashboard and go check it out whether you’re a Smith client today. I think it’s a more insight around call intelligence. We’ve talked about this forever.
Conrad Saam: But only if you use it, right?
Gyi Tsakalakis: Right. Like everything else just like a hammer.
Conrad Saam: Strangely. So, I mean this goes back to me. I say that because there’s not a paucity of data and tools out there for law firms to be more amazing than they currently are. The tools don’t hammer the nail by themselves so you got to pick the tools.
00:04:58
Okay. In acquisition news, LawLytics acquired by Smokeball which is really-really interesting acquisition and also our good friends down and when I say good friends I mean that. Down in California Scorpion are on the acquisition hunt. They’ve acquired a legal marketing agency MediaSmack so welcome to more consolidation in the industry. And finally, I can’t help but tip my hat over to FindLaw. And I’m only saying this because I wrote a blog post. It’s not really news but I can’t help but mention it. I wrote an interesting blog post because we had a really-really brutal experience with moving someone off of FindLaw’s WordPress site onto – basically moving them away from FindLaw. Very-very difficult. Very expensive and so we’re going to go through this process through the FindLaw methodology that they prescribe to do it and we’ll report back on exactly how difficult it was or otherwise I’ll be honest if it was easy we’ll let you know to move a website from FindLaw to another agency. Now, typically Gyi when you move websites from another agency if like you were to pick up one of my clients, how would we transition the functionality over that website over to you?
Gyi Tsakalakis: You’d send me a CD.
Conrad Saam: I would print it out and scan it.
Gyi Tsakalakis: Well, fortunately because you’re not the presumptuous about large majority of your clients are on WordPress and there’s nothing proprietary about it, you can use a variety of ways to migrate a WordPress website with the click of a few buttons.
Conrad Saam: Starting with here’s your new password, right? It’s pretty easy. So, my take has been that FindlLaw’s WordPress version is actually really hard to get away from and actually transition from agency to agency which takes control out of the law firm. We’re going to go through a process that they’ve told us to do to make that happen. We’ll tell you how difficult it was or not, right? Okay, speaking of the news, we got a new review Gyi.
Gyi Tsakalakis: Yes, our good friend jbrobinson413.
Conrad Saam: Is that your good friend?
Gyi Tsakalakis: It’s the 413 JB Robinson.
Conrad Saam: JB Robinson.
Gyi Tsakalakis: Says we provide valuable insights. Gyi and Conrad do a great job at aggregating trending news and topics in the legal marketing technology space and presenting them so that you don’t have to source this type of news yourself. Highly recommended especially for small and solo firms. Thank you jbrobinson413 but seriously we do appreciate the feedback. We’re always trying to improve the show and it makes us feel warm and fuzzy inside when you say nice things about us so thank you. We love getting feedback. Please, please, please go and leave us reviews and tell us what you do or don’t like about the show. Hit us up on the socials at #LHLM. It does really help us know what you want to hear, helps others find the show, helps us find guests. Yeah. Again, we sit here and talk to each other for your benefits so if there’s stuff you want to hear, please let us know. And now, for one of our favorite segments. It’s time for the “Legal Trends Report Minute” brought to you by Clio.
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Gyi Tsakalakis: From the newest edition of the Legal Trends Report, law firms should recognize that ultimately the most sought after trait in a lawyer is responsiveness to questions. 86% of the folks that they surveyed said that is the most sought after traits. It should be the ultimate goal in making decisions about how to design the firm’s client-centered services. This is what we’re talking about. Shockingly responsiveness still an issue. Technology can also influence a firm’s ability to deliver across their aspect of client experience. Payment plans. 81% want payment plans.
Conrad Saam: 81%, that’s huge. Right?
Gyi Tsakalakis: Yeah.
Conrad Saam: That’s immense.
Gyi Tsakalakis: Reviews and referrals shockingly an 81% for reviews and referrals also influenced by positive experience that the firm provides. To see where firms have the most benefit, they also looked at how some of the most successful law firms have built that success. They go deep to learn more about these opportunities and much more for free. Download Clio’s Legal Trends Report 2021 edition at clio.com/trends. That’s Clio spelled C-L-I-O. So, I’m going to kind of set up the conversation here. Conrad and I, we don’t know anything about internet law. I mean we know a little bit. We know enough to be dangerous and say the wrong things when we record ourselves talking about it. But this conversation grew out of a conversation that we were having with Carolyn Elefant as an attorney in D.C. and folks that want to check out that conversation with prior episode “Can.”
00:10:02
But there’s a million things we want to talk about but we’re going to try to stay as focused as we possibly can. And the big ones for us is this idea of the inner section of Google My Business reviews, right? So, user generated content with reviews Section 230 and for me, my own personal interest I’m also curious about competitive keyword bidding and just the general like state of affairs of the inner section of legal marketing and the laws and the rules relating to some of these issues so Conrad and I have been fanboying out here as we are truly excited to have this conversation with and we are trying to decide even like how do we refer like to Section 230 superstar, Professor, Associate Dean for Research had his first paper on internet law published in 93’ on this stuff. Eric Goldman with us today. And so thank you so much. I don’t know if I can call you Eric. I’m going to try to call you – I don’t know Dean Goldman at least but thank you so much for spending some time with us on Lunch Hour Legal Marketing Today.
Eric Goldman: I’m so glad to be here. Thanks for having me.
Gyi Tsakalakis: So just to get it started. Why can people just go post reviews on Google and you can’t go to Google and say hey Google, take these down or I’m going to sue you. Why isn’t Google liable?
Eric Goldman: Right. So, the question is why isn’t Google liable for reviews submitted by third-parties and the answer here in the United States is that Congress in 1996 passed a law called “47USC230” or Section 230 that basically says websites aren’t liability for third-party content and that definitely applies in the context of consumer review services. We have many cases against consumer review services trying to hold the service liable for what reviews have been submitted by their users and these cases have universally failed. Section 230 says very plainly that the consumer user services aren’t liable for the review submitted by third-parties. So, we start with the baseline with something like Google’s review service that they’re not liability for the reviews that are posted regardless of the quality of those reviews, regardless if they’ve gotten a notice demanding that those reviews be taken down even if they were to have other kinds of actual knowledge that there’s a problem with the review. Section 230 is very powerful. It says they’re not liable for it.
Gyi Tsakalakis: Awesome and then this is another argument that I’ve heard. Well, what if Google decides to moderate the comments, does that knock them out of Section 230 protection?
Eric Goldman: The short answer is no. And in fact Section 230 was enacted to overturn a case that it said, if you monitor any user content, you lose the protections under existing legal doctrines for being a re-publisher of content and you take responsibility of those items as the publisher of them. We don’t want that because we know that if we establish that as a rule then they’ll have services like choose not to remove problematic content and we want them to do that socially valuable work. So Section 230 from its inceptions always been designed to say we want our services monitoring the content, managing their data base, editing out the items of content that they don’t think are appropriate for their audience. And we’ll give them this liability protection if they do that work if they don’t do that work, it’s all the same. So, you’ll hear a lot of discussion about Section 230 talk about this idea that errand services can opt out of them by doing too much editing of the items in their database and that’s just a historical view.
Gyi Tsakalakis: And that’s a big fight that’s going to be coming up even with the context of Facebook, right? Because that’s the arguments being made. Moderation on Facebook and Twitter.
Eric Goldman: Well, there’s certainly a lot of people who are looking for ways to hold Twitter and Facebook liable for user content. I questioned the end game of those people what they actually want. Usually the goal that they want is very sensorial and is not in the best interest of any of us.
Conrad Saam: Right.
Gyi Tsakalakis: Yeah, I would love to get your feeling on and I think we can go from the most honorable to the most smarmy in terms of reviews, right? So, one of the problems of the Google management is the reviews. Many of them are fake, right? And so, I’d love your opinion on lawyer soliciting reviews, right? Is that a good thing? Is that a bad thing? Yelp recently smacked me down for encouraging people to review their lawyer on Yelp. And then all the way to like lawyers proactively buying what they know are going to be fake reviews which by the way dirty side of the internet that happens all the time, right? And we see this. So, there’s kind of this whole spectrum there. I would love to get your perspective on how that should be handled by law firms really tactically.
Eric Goldman: I think that’s a great way of dividing up the issue. You got anywhere from completely genuine, honest, unsolicited client reviews laid out there in true perspective which might not always be flattering. Lawyers have to be prepared for that but we want that reviews to be part of the ecosystem.
00:15:00
I think that in-goal part of the way that people talk to each other. The word of mouth that has always transpired in the “marketing of lawyers” is now available to the online community and that’s a fact of nature. But then you got a whole bunch of other ways which the review system is being gained. So, we’ve got lawyers here soliciting reviews in some cases just because they want to increase the base of reviews overall. They’re not telling clients what to say. They’re not trying to steer clients same direction but they just want that to be a larger number so that when you get the odd ball review, it gets washed out by the more genuine perspectives that have been accumulated over time and then you got situations where lawyers and certainly other businesses might be buying reviews. They might be giving some kind of financial incentive or discount to try to get their clients to talk about them generally favorable. With the doctor community has gravitated toward suing this asking clients or patients to review them while they’re in the doctor’s office and there’s a whole bunch of social science that says that patients don’t like to trash their doctors while they’re actually sitting in their office. Of course you don’t want to trash your doctor anyway if you’re going to go see him again because that’s a good recipe for not giving top quality care. And then finally, you’ve got the in authentic review so which there is many categories of them. One could be competitor gaining which I’m sure happens in legal community, it definitely happens in other communities as well as you got the situation where you just got the malicious review. It’s something that is a personal attack or something that has nothing to do with the lawyer service to clients but there’s some other reason why this person is being attacked. And then since latitude categories I know really frustrate people and we hope and trust that internet services, the review services like the Google Business Review platform are actively fighting to curb but we know that in some cases the services are doing a better job than others and finding those in authentic reviews. The thing for lawyers remember is that bringing a lawsuit over those almost certainly is never going to be satisfying for the same reason we advise our clients not to go chase people who are attacking them online in many cases. It’s just not going to be satisfying at the end. Lawyers have to be prepared for the fact that in many cases the law is not the solution. They have to look for other options.
Gyi Tsakalakis: Right and some of these too is just and you might say, I don’t really want to get into like my personal opinions but like you lived this and seen the evolution of this since it began and the thing that I think about and I’d love to – even if you just say I have like short version of like your opinion on it like what about the consumer harm. People are relying on these reviews. They’re fake reviews to make decisions about serious issues like which lawyer to hire, which doctor to go to. Like what do we do about that, we just say, shrug?
Eric Goldman: Yeah. Well, again it depends but that’s a lawyer answer so hey, we’re talking among friends here. So, there’s lots of reasons why there’s going to be bad information in the ecosystem. It’s going to cost clients to not get the truth. if a lawyer has a large enough base of authentic reviews, it’s actually quite hard to gain those reviews with inauthentic reviews. It’s possible but it just becomes harder. So, I think the number one thing that lawyers want to think about is how do I get a large base of authentic reviews that establishes a baseline of truth that’s going to be hard for anyone to dislodge. If there isn’t that-that large corpus of existing reviews then it becomes much harder to fend off an attack like that because they’re overwhelming whatever authentic reviews of what’ve been posted but I think the question is will a lawsuit solve that problem? And the answer is you have to make sure that you know who the target is or you got make sure that you can get discovery to find them and then the odds of that being satisfying are just so low. The steps are going to be required in order to scrub the in authentic reviews really-really time consuming and so I think for many lawyers the question is can I live with it? And if you built a large enough base of authentic reviews the answer might be yes. Now, I do think that in all cases, it’s appropriate to remind the review service of the importance of actually having mechanism to detect and remove in authentic reviews but that’s not their discretion whether or not do it. Google all think it’s criticized for not doing more on that front.
Gyi Tsakalakis: Yeah, do you think that’s a fair criticism of Google that they’re not doing enough.
Eric Goldman: I don’t know firsthand so I can’t opine about that but I’ve certainly heard the complaints and I know that they’re not just a small segment of the population who might have other axis to grind.
Gyi Tsakalakis: So, last week we had Carolyn Elefant on the call and she was very annoyed about a specific fan. I want to see what you think about whether or not this characterizes as an authentic review because it becomes a very fuzzy spectrum. Carolyn talked about law firms that have their front desk be really-really helpful and then they never hired the law firm but the front desk is really helpful for something that the law firm is never going to engage with that prospect for but then the front desk asks for the review because they are going to be seen positively if – they’ll get a $100.00 bonus if you mention my name in the review, right? In order to encourage not just clients but anyone who calls into the law firm to generate reviews. Authentic or not?
00:20:06
Eric Goldman: Well, kind of in between. Let me explain why. So, in general reviewing the front facing operations of a law firm is fair game for reviews. So, even if someone says I had a conversation with this law firm, it wasn’t a match but I still felt good about that experience. I think they have some more helpful than not information to the marketplace. What becomes less authentic is the possibility of payment so if there’s actually payment going to the reviewer the FTC Guidelines are pretty clear about this that that review now needs to be labelled as having been paid for and if the person who’s writing the review isn’t making that then in theory, the firm is supposed to go and remind them of the obligation to make that disclosure and maybe take other remedial stuffs unspecified by the FTC. So, it’s the payment mechanism that starts to make that less authentic but if it’s properly disclosed I think then it’s an acceptable contribution we would hope that people reading that oh, I don’t know that’s probably not the most reliable opinion but if the disclosure isn’t there then I think we have a problem.
Gyi Tsakalakis: Okay. A couple other things just come to mind and again, I think your opinion might be implied from your response but like on balance we’re like you know look we want free exchange of information on the internet and so we’re willing to say you know look kind of buyer beware for when you go out and shop on whether it’s Amazon or Healthgrades or AVO or Google so consumers just kind of beware. It just seems like they’re ought to be something. I’m not suggesting that lawsuits are the answer either. It just seems to me that the consumers are in the bad spot with I can’t make heads or tails out of who – choose your lawyer and you got state bars that are make it very difficult for lawyers to distinguish themselves. There is all of the fulsome misleading and like what’s distinction between puffery and advertising and marketing and objectively verifiable stuff. I don’t know I guess I just think about the consumer and that who’s in the best position to help sort that out and I don’t have the answer either I guess that’s just kind of the part of like where my mind goes.
Eric Goldman: I mean but to fair the marketing for legal services has been dysfunctional forever.
Gyi Tsakalakis: Yes.
Conrad Saam: I love it.
Eric Goldman: Right. Just think about the ways in which people have selected lawyers in the old ways through a referral from a person who says I used this lawyer like a person testimonial or they called up a state bar referral service and then they just get whoever the random wheel of referrals is and so compared to those baselines I might say that reviews are actually potentially more helpful. Knowing even that sometimes gaining into the system, they still might be more helpful than the old school models.
Gyi Tsakalakis: Such a great play.
Conrad Saam: That is by the way that’s what we’re going to go out with when we market this talk. But the way you said is you’re exactly right. It’s been a disaster and it has – and you know the reality is it’s really hard to evaluate the quality of an attorney if you’re a lay person. Because you haven’t —
Eric Goldman: And especially for a commodity services where you really don’t have any data about the track record of the lawyer. The lawyer will get always show their most signing examples but you don’t know like how do this lawyer perform against other lawyers. We just don’t even know those kinds of questions. Oh, I forgot to mention. The old school yellow pages. Those are terrible ways of people selecting lawyers. So, clients in general are information star when it comes to making lawyer selections and so to me I think the fact we’re seeing more information that might help consumer even though it’s not always perfect, I think we should be encouraging that and looking for ways to make that deeper and more robust.
[Music]
Gyi Tsakalakis: I love it. Okay. Obviously, we’ve got way too much to talk about in this segment so listeners tune in next time where we pick back up with Professor Goldman on the subject of Competitive Keyword Bidding and emojis but for now, we’re going to switch gears and talk about “Amazing Holiday Promotions” but first let’s take a quick break.
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00:25:02
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Conrad Saam: All right. Coming back now. Gyi, if our listeners are listening to this as it goes out, it is the day before Thanksgiving. So, happy holidays to everyone. There’s lots of really bad holiday promotions that come out there, aren’t there?
Gyi Tsakalakis: It’s the most wonderful time of the year. Your Facebook will be flowing with lots of different messages but actually they all are the same. That was totally improve.
Conrad Saam: Dude that was well done.
Gyi Tsakalakis: Except for the tone and the pitch and the harmony.
Conrad Saam: By the way, much better than if I done. I do not sing in public.
Gyi Tsakalakis: Neither do i.
Conrad Saam: Is offensive.
Gyi Tsakalakis: Is this public?
Conrad Saam: I’ve seen you sing in public. Actually —
Gyi Tsakalakis: That’s true. I do.
Conrad Saam: I’ve seen pictures of you singing. Yeah. So don’t give me that.
Gyi Tsakalakis: All right let’s get back on track here. So, it’s holiday season this is the time that we see happy holidays. I mean look the intent is good. We talk about this all the time staying top of mind. Connecting and engaging with people in your audience. Holiday season is probably a good time to be thinking about that but here’s a problem I’m sure you’ve got some problems too. But here’s a problem that I see. I subscribed to tons of email, newsletters and blah blah blah from law firms. I’m connected with a lot of lawyers online on social platforms and I can’t tell you. You know what really just puts the Grinch in the holidays is when you see firms just sending out the same canned holiday messages. Literally the same words exactly. The same images. The same email message. All right. My rant is over. What do you think about that? Do you think that’s good marketing?
Conrad Saam: Well, I think where you’re getting to is it just become – we are in undated between November and January 1st and actually there’s a whole bunch of new things about January 1st, right? And it’s all very-very – sorry, that’s not fair. Much of it is very-very similar and it comes across as trite and unimportant. I will tell you my best advice for the holiday season gifts, this advice is too late for you. If you’re listening to this right now, mark your calendar for the beginning of November next year because this is too late. Don’t send out the holiday gift basket. Don’t send out your holiday cards. Don’t send out anything that is going to arrive between December 2 and January 1st. Get ahead of all of it and send out a Thanksgiving Day card or a Thanksgiving Day thank you, right? Because it’s different and it’s actually I love the Thanksgiving day approach because you’re literally – for us, we’re literally saying thanks to our clients and you guys should be as well. So, I mean thematically, it dovetails beautifully but you literally have built an excuse to get ahead, be different and stand out from the crowd by not sending a fruit basket on December 15. Now, I don’t mean to besmirch all of the people who sent me fruit baskets and cookies.
Gyi Tsakalakis: You love fruit baskets.
Conrad Saam: And I love cookies but I can see like nothing’s going to show up at the office this year after people hear this but try and send out be different and it’s so easy to do that with Thanksgiving. It’s just built into the concept of saying thanks and being grateful and it’s just so easy. So, it’s too late. Too late for my best idea.
Gyi Tsakalakis: I love those and just kind of picking up on that in the spirit of the holidays or gratitude. Whatever holiday it is, whatever holiday you celebrate when you’re doing something that expresses your gratitude to your clients or maybe you’re doing some community service work, right? Like another one is like highlight your holiday volunteer work or charitable functions that you’re doing but again the point here is gratitude plus different. Look you can do all sorts of stuff around the holidays that’s feel good stuff that you think is the right thing to do that’s important. Don’t deny it but if you’re talking about it from a marketing standpoint, that ugly unholiday word of marketing then you got to be thinking that the core of that is like what can you do to stand out because it’s not going to help you stand out by just and again for me, it’s like the lack of authenticity like having someone just push a button with Adobe stock image that five other firms in your area here also sending to everybody, it just destroys the whole purpose which is actually do something that people are like hey, you know what that firm actually does care.
00:30:00
That firm does care about its clients. It cares about its service. Go do something nice for your team members, right? If you’re at a firm with folks, go take your team out for a holiday dinner and celebrate that and put that out there in the world with any events that’s the thing – we know the flood is coming. I guess it’s a blizzard depending on where you are. Blizzard where I am.
Conrad Saam: It’s a flood in Seattle right now.
Gyi Tsakalakis: Flood in Seattle. Do something. Be different and lead with empathy and gratitude around the holidays.
Conrad Saam: I like that. Lead with empathy and gratitude.
Gyi Tsakalakis: It’s not mine. I stole it from some.
Eric Goldman: It doesn’t matter it sound good.
Gyi Tsakalakis: Look at me I’m copying everybody else too now.
Conrad Saam: As you could wrap up.
Gyi Tsakalakis: So, for those who are celebrating, Happy Thanksgiving. Conrad and I are truly grateful to you as a listener so thank you so much. We hope you have a wonderful holiday time. Hopefully with your family and friends reflecting on what you’re grateful for and again, we are grateful for feedback so plead do connect with us. Leave reviews and if you’re just landing on this episode, please do subscribe wherever you like to get your podcast, Lunch Hour Legal Marketing. Happy Holidays.
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Outro: Thank you for listening to Lunch Hour Legal Marketing. If you’d like more information about what you heard today, please visit legaltalknetwork.com. Subscribe via Apple Podcasts and RSS. Follow Legal Talk Network on Twitter, Facebook, Linkedin and Instagram and or download the free app from Legal Talk Network in Google Play and iTunes. The views expressed by the participants of this program are their own and do not represent the views of nor are they endorsed by Legal Talk Network, it’s officers, directors, employees, agents, representatives, shareholders or subsidiaries. None of the contents should be considered legal advice. As always, consult a lawyer.
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Lunch Hour Legal Marketing |
Legal Marketing experts Gyi and Conrad dive into the biggest issues in legal marketing today.